| Scoreboard |  |
 |
 |
 |
 |
|---|---|---|---|---|---|
| Total Viewers (million) | 8.22 | 7.88 | 4.53 | 3.84 | 1.87 |
| Rating/Share: Adults 18-49 | 2.0/6 | 2.5/8 | 1.8/6 | 1.1/4 | 0.7/2 |
The debut of Greatest American Dog helped CBS take the viewership win for Thursday night with 8.22 million. For summer demo-starved CBS, that adults 18-49 2.1 rating / 8 share from Dog is a bonanza. My guess is that it also boosted the CSI rerun’s usually dismal demo performance. I’m sure all fingers are crossed at CBS to see how Dog holds up next week.
Dogs aside, Fox won the night in the adults 18-49 demo, where the money gets made, with a 2.5/8 on the strength of So You Think You Can Dance and Are You Smarter Than A Fifth Grader?.
NBC is likely pleased with the 2.1/6 in the demo garnered by Last Comic Standing from 9-11. For them, that’s a solid summer performance.
At 10pm, Berman tosses Hopkins “accolades“, but a 1.6/5 in the demo isn’t going to have it back for a second run. No accolades for Swingtown, but at a 1.8/5 in the demo and declining, it’s likely sitting next to Hopkins on the bus to Cancelville.
Full details:
| Time | Net | Show | Viewers Live+SD (Millons) | 18-49 Rating/Share |
| 8:00 | CBS | Greatest American Dog | 9.46 | 2.1/8 |
| FOX | Are You Smarter Than A Fifth Grader? | 7.04 | 2.0/8 | |
| NBC | Last Comic Standing (repeat) | 3.49 | 1.2/4 | |
| ABC | Ugly Betty (repeat) | 2.98 | 0.9/3 | |
| CW | Smallville (repeat) | 1.84 | 0.7/3 | |
| 9:00 | CBS | CSI (repeat) | 9.77 | 2.2/7 |
| FOX | So You Think You Can Dance? | 8.73 | 3.0/9 | |
| NBC | Last Comic Standing (9-11p) | 5.05 | 2.1/6 | |
| ABC | Grey’s Anatomy (repeat) | 3.07 | 1.0/3 | |
| CW | Supernatural (repeat) | 1.90 | 0.7/2 | |
| 10:00 | ABC | Hopkins | 5.48 | 1.6/5 |
| CBS | Swingtown | 5.40 | 1.8/5 |
Shows are sorted by viewers in each time slot.
Nielsen Ratings Source: Nielsen Media Research. Full night’s results available via Marc Berman/Mediaweek.
Definitions:
Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
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How could you have not used “Greatest American Dog Neuters the Competitiion” for the title?
Even though Swingtown moved up from last week, its likely still doomed as it lost nearly half of its lead in – a rerun of CSI. Greatest American Dog? Ya gotta be kidding. Its proof that the IQ of the general viewing audience is in tailspin.
So many headline choices, yet only one spot to put it in!
Had it failed, I was all ready with “Dog Bites In Ratings”
Broadcasting & Cable went with “Dogs, Dancing and Doctors”. Being a big fan of alliteration, I tip my hat to them.
HAHAHA, the cbs new dog show was so stupid, i laughed so hard. Wow its amazing what people think is good tv.
I found the dog show to be terribly stupid. And not very focused on the dogs at all. The people were not that interesting either. I imagine that the numbers will drop off.
Alex, 5.4 million viewers. Not shabby.
http://www.multichannel.com/article/CA6578024.h...
Burn Notice did as well as any of the broadcast network shows at 10. Impressive for Burn Notice; embarrassing for the networks.