In Plain Sight Has 31.8% Increase From DVR Viewing
For the week of June 23-29, 2008, USA’s In Plain Sight was the top cable time-shifted show with an increase of 31.8% over its Live viewing audience in its Live+7 viewing audience and absolute time-shifted audience size of 1.272 million, both very big numbers for a cable show.
Top 20 Most Time-shifted (DVR viewed) Cable Shows:
| Rank | Programs | Network | Persons Live+7 (000s) | Persons Live (000s) | Time-shifted Audience (000s) | % increase from Live to Live+7 |
| 1 | IN PLAIN SIGHT | USA | 5,271 | 3,999 | 1,272 | 31.8% |
| 2 | ARMY WIVES | LIF | 4,398 | 3,543 | 855 | 24.1% |
| 3 | LAW & ORDER: CI (ORIG) | USA | 4,504 | 3,765 | 739 | 19.6% |
| 4 | CAMP ROCK | DSNY | 4,577 | 4,074 | 503 | 12.3% |
| 5 | BET AWARDS SHOW-06/24 | BET | 6,013 | 5,658 | 355 | 6.3% |
| 6 | CHARLIE & THE CHOCOLATE FACTORY | DSNY | 4,105 | 3,813 | 292 | 7.7% |
| 7 | WWE RAW | USA | 4,345 | 4,094 | 251 | 6.1% |
| 8 | WWE RAW | USA | 6,331 | 6,097 | 234 | 3.8% |
| 9 | SPRINT CUP RACING/LOUDON | TNT | 5,504 | 5,292 | 212 | 4.0% |
| 10 | WWE RAW | USA | 5,485 | 5,302 | 183 | 3.5% |
| 11 | LAW & ORDER: SVU | USA | 3,173 | 3,013 | 160 | 5.3% |
| 12 | LAW & ORDER: SVU | USA | 3,163 | 3,019 | 144 | 4.8% |
| 13 | SPONGEBOB | NICK | 3,682 | 3,539 | 143 | 4.0% |
| 14 | ICARLY | NICK | 3,321 | 3,229 | 92 | 2.8% |
| 15 | SPONGEBOB | NICK | 3,521 | 3,429 | 92 | 2.7% |
| 16 | FAMILY GUY | ADSM | 3,462 | 3,373 | 89 | 2.6% |
| 17 | SPONGEBOB | NICK | 3,934 | 3,847 | 87 | 2.3% |
| 18 | SPONGEBOB | NICK | 3,598 | 3,518 | 80 | 2.3% |
| 19 | SPONGEBOB | NICK | 3,876 | 3,802 | 74 | 1.9% |
| 20 | LAW & ORDER: SVU | USA | 3,303 | 3,234 | 69 | 2.1% |
Filling out the top 10 was another cable time-shifting standout Army Wives, an original Law & Order:CI, Camp Rock, three WWE Raw’s, the BET Awards Show, the movie Charlie & the Chocolate Factory, and the NASCAR Sprint Cup race from Loudon, Virginia.
Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
July 14th, 2008 at 4:12 pm
What does “Time Shifted” mean, Bill?
July 14th, 2008 at 4:22 pm
Stephen, generally “time-shifted” means viewed after airtime on a DVR. For this post/list in particular it means the number of viewers who watched within 7 days of the airtime via their DVR.
We also calculate the % increase in viewers from the Live viewing to the Live+7 viewing.
July 14th, 2008 at 5:22 pm
Is it pretty safe to assume at this point that In Plain Sight will get renewed for a second season? It seems to have held its audience pretty well; it consistently gets 4m live viewers and a bump of 1m viewers via DVR.
July 14th, 2008 at 6:02 pm
Outlander, barring something absolutely freakish in the rest of the run or some strange business snafu, In Plain Sight is certain to be back.
July 14th, 2008 at 8:12 pm
Type your comment here.That is great news
July 14th, 2008 at 8:13 pm
Oops, new format …………..will know next time I post …….
July 16th, 2008 at 2:51 pm
How did “The Secret Life of An American Teenage” do in this category?
July 21st, 2008 at 1:50 am
In Plain Sight was picked up for a second season (16 episodes):
http://www.broadcastingcable.com/article/CA6579...