| Scoreboard |  |
 |
 |
 |
 |
 |
|---|---|---|---|---|---|---|
| Total Viewers (million) | 13.75 | 8.91 | 7.09 | 6.37 | 3.75 | 1.25 |
| Rating/Share: Adults 18-49 | 4.2/13 | 2.3/7 | 2.7/8 | 1.6/5 | 1.6/5 | 0.5/2 |
To no one’s surprise, the MLB All-Star Game boosted Fox to a prime-time win Tuesday for both viewers [13.75 million over NBC with 8.91 million] and demo adults 18-49 [4.2 rating / 13 share over ABC with a 2.7/8]. Here’s the All-Star Game historical data for some comparison.
I’m of the age that while growing up, the NL *always* won, now they’ve gone 12 years without a win. My children live in a world where the NL has *never* won. Note: We have only hourly numbers for the game from 8-9 and 9-10 Eastern. It went until 1:37am Eastern, so the final numbers will be out later. Hollywood Review says the ratings were the best since 2001 on the first nine innings. Mediaweek puts the viewership at 14.5 million.
Baseball aside, Wipeout continued its summer stampede with 8.48 million viewers and a demo 3.1/11, and America’s Got Talent, last week’s #1 viewership show, did just fine vs. baseball with 12.53 million viewers and a demo 3.1/9. ABC has got to be happy with both I Survived a Japanese Game Show and Primetime last night. While others will fret about lead-in loss, their final demo numbers are strong.
We don’t consistently get Univision aggregate or show data, but I wanted to give you a look at their numbers for last night. Note how they both humble the CW reruns, and tie CBS in the demo. The rest of the English media will just ignore this.
Full details:
| Time | Net | Show | Viewers Live+SD (Millons) | 18-49 Rating/Share |
| 8:00 | FOX | MLB All-Star Game | 12.35 | 3.8/13 |
| ABC | Wipeout | 8.48 | 3.1/11 | |
| NBC | Celebrity Family Feud | 7.86 | 2.0/7 | |
| CBS | NCIS (repeat) | 7.67 | 1.3/5 | |
| UNI | Al Diablo con los Guapos | 3.87 | 1.7/6 | |
| CW | Beauty and the Geek (repeat) | 1.04 | 0.5/2 | |
| 9:00 | FOX | MLB All-Star Game | 15.16 | 4.7/13 |
| NBC | America’s Got Talent | 12.53 | 3.1/9 | |
| CBS | Big Brother | 6.13 | 2.2/6 | |
| ABC | I Survived a Japanese Game Show | 5.82 | 2.4/7 | |
| UNI | Fuego en la Sangre | 4.21 | 1.8/5 | |
| CW | Reaper (repeat) | 1.46 | 0.6/2 | |
| 10:00 | ABC | Primetime: Family Secrets | 6.96 | 2.5/7 |
| NBC | Law & Order: SVU (repeat) | 6.33 | 1.6/5 | |
| CBS | Without a Trace (repeat) | 5.32 | 1.3/4 | |
| UNI | Aqui y Ahora | 3.18 | 1.4/4 |
Shows are sorted by viewers in each time slot.
Nielsen Ratings Source: Nielsen Media Research.
Definitions:
Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
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July 16th, 2008 at 12:33 pm
I saw some gender info for last week. Including Univision in w/the “Big 5″, NCIS was last to everything except the CW among male and female 18-49 year olds though it did better among women in the demo last week (1.8/5) than men (1.3/4).
July 16th, 2008 at 4:28 pm
This All Star Game bad example as it went well into the Prime Time on the West Coast To…