Live + Same Day Cable News Daily Ratings for July 18, 2008
P2+ Total Day
FNC – 827,000 viewers
CNN – 480,000 viewers
MSNBC – 339,000 viewers
CNBC – 215,000 viewers
HLN – 222,000 viewers
P2+ Prime Time
FNC – 1,394,000 viewers
CNN – 819,000 viewers
MSNBC- 637,000 viewers
CNBC – a scratch w/ 117,000 viewers
HLN – 389,000 viewers
25-54 Total Day
FNC – 195,000 viewers
CNN –151,000 viewers
MSNBC – 124,000 viewers
CNBC – 70,000 viewers
HLN- 92,000 viewers
25-54 Prime Time
FNC – 298,000 viewers
CNN – 245,000 viewers
MSNBC – 273,000 viewers
CNBC – 54,000 viewers
HLN – 146,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 896,000 viewers (261,000)
American Morning- 382,000 viewers (111,000)
Morning Joe- 267,000 viewers (82,000)
Morning Express w/ Meade- 197,000 viewers (91,000)
6PM – P2+ (25-54)
Special Report with Brit Hume – 1,271,000 viewers (249,000)
Situation Room- 558,000 viewers (143,000)
Race/WHTE HSE W. Gregory – 432,000 viewers (95,000)
Mad Money – 173,000 viewers (a scratch w/ 48,000)
Prime News- 182,000 viewers (89,000)
7PM – P2+ (25-54)
Fox Report w/ Shepard Smith – 1,159,000 viewers (230,000)
Lou Dobbs – 681,000 viewers (159,000)
Hardball w. Chris Matthews – 540,000 viewers (160,000)
Kudlow & Company- 229,000 viewers (a scratch w/ 50,000)
Glenn Beck – 158,000 viewers (66,000)
8PM – P2+ (25-54)
The O’Reilly Factor- 1,840,000 viewers (370,000)
CNN Election Center– 553,000 viewers (175,000)
Countdown w. Olbermann – 830,000 viewers (275,000)
The Suze Orman Show (8PM-830PM)- 189,000 viewers (74,000)
High Net Worth (830PM-9PM)- 209,000 viewers (88,000)
Nancy Grace – 562,000 viewers (210,000)
9 PM – P2+ (25-54)
Hannity & Colmes – 1,304,000 viewers (309,000)
Larry King Live – 1,032,000 viewers (284,000)
MSNBC Special– 462,000 viewers (217,000)
Swoosh! Inside Nike-a scratch w/ 118,000 viewers (62,000)
Glenn Beck- 310,000 viewers (100,000)
10 PM P2+ (25-54)
On the Record – 1,038,000 viewers (216,000)
Anderson Cooper- 871,000 viewers (275,000)
MSNBC Special– 621,000 viewers (327,000)
Big Idea w/ Deutsch –a scratch w/ 34,000 viewers (a scratch w/20,000)
Nancy Grace – 308,000 viewers (132,000)
11 PM P2+ (25-54)
The O’Reilly Factor – 774,000 viewers (201,000)
Anderson Cooper – 755,000 viewers (307,000)
MSNBC Investigates – 487,000 viewers (246,000)
Mad Money (11PM-1130PM)-a scratch w/ 51,000 viewers (a scratch w/23,000)
High Net Worth (1130PM-12PM)- a scratch w/ 103,000 viewers (67,000)
Showbiz Tonight– 293,000 viewers (98,000)
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
Any thoughts as to why Fox News doesn't air “Red Eye” at 11:00 to try and compete against The Daily Show, Colbert Report, and some of the other late night comedies? It seems like such a waste to have a new show air only at 3:00 am when nobody is watching. The show actually is quite funny, and since O'Reilly is only pulling 770k viewers in his 11pm re-run, why not air Red Eye at 11 and then do the reruns of O'Reilly at 12, Hannity at 1, and On The Record at 2?
The people of California would be as mad as hell if O'Reilly was not available to them.
I don't watch FOX news. My dish provider does not even supply it – though I get CNN and MSNBC. But the numbers tell me Democrats should not start celebrating yet. 25-54 is a better demo than 18-49 for cable news purposes. They give more money, discuss politics more at their watering holes which they ( we ) like to think are domains we share with like-minded people, etc. Even if it defies all expectations the youth vote is negligible. John Simon and Tina Fey are funny, but few likely voters are going to be influenced by jokes. Indeed, I'd say South Park has as much or more influence among libertarians at least, who are unlikely to vote for good money chasing bad down ratholes to nowhere. Excuse me for my political statement, but we're talking cable news here.
Looks like Olbermann has leveled off to 1M. I figured that would happen right after the primaries. The way he's getting hammered lately by his KOS base, I suspect his numbers will decrease.