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Nielsen Ratings Sunday, July 20: No One in High School Musical’s Picture

Posted on 21 July 2008 by Bill Gorman

Scoreboard NBC CBS ABC FOX CW
Total Viewers (million) 5.95 5.84 4.41 3.22 0.84
Rating/Share: Adults 18-49 1.5/5 1.4/4 1.3/4 1.5/5 0.3/1

NBC won the viewership race Sunday night with a mere 5.95 million average [close over CBS with 5.84 million], but tied Fox [which had only reruns] for the demo adults 18-49 crown with a 1.5 rating / 5 share.

The premiere of ABC’s High School Musical: Get in the Picture pulled in very disappointing numbers with only 4.04 million viewers and an embarrassing 1.1/4 in the demo. Big Brother lost about 10% of its viewers and demo adults from last week. Not a good trend. NBC’s Dateline continued to give a relatively good return in viewers and demo on what must be a modest investment.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share
7:00 CBS 60 Minutes 8.11 1.2/4
  ABC America’s Funniest Home Videos (repeat) 5.52 1.6/6
  NBC Most Outrageous Moments (repeat) 3.06 0.8/3
  FOX Til Death x2 (repeat) 1.92 0.8/3
  CW One Tree Hill (repeat) 0.82 0.4/1
         
8:00 CBS Big Brother 10 5.77 1.9/6
  NBC America’s Got Talent (repeat) 5.28 1.4/4
  ABC High School Musical: Get in the Picture 4.04 1.1/4
  FOX Simpsons (repeat) 3.58 1.6/6
  CW Everybody Hates Chris (repeat) 0.99 0.4/1
         
8:30 FOX King of the Hill (repeat) 3.46 1.6/5
  CW Aliens in American (repeat) 0.83 0.3/1
         
9:00 NBC Dateline NBC 7.27 1.8/5
  CBS Cold Case (repeat) 5.11 1.1/3
  FOX Family Guy (repeat) 4.52 2.2/6
  CW The Game (repeat) 0.81 0.3/1
         
9:30 FOX American Dad (repeat) 3.96 2.0/6
  CW Girlfriends (repeat) 0.80 0.3/1
         
10:00 NBC Dateline NBC 8.19 2.0/6
  CBS Flashpoint (repeat) 4.37 1.4/4
  ABC Desperate Housewives (repeat) 3.12 1.0/3

Shows are sorted by viewers in each time slot.

Nielsen Ratings Source: Nielsen Media Research.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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3 Responses to “Nielsen Ratings Sunday, July 20: No One in High School Musical’s Picture”

  1. THE_Anonymous says:

    I actually saw a bit of HSM last night — it was AWFUL! Not sure what exactly ABC was thinking here, but they took a pretty good concept and ruined it…what a drag.

  2. Bill Gorman says:

    Sandy, you are likely right. They may have the lowest rated night of the summer for a network running 3 hours of new programming.

  3. Event Horizon says:

    HSM is the most overhyped nonsense to come along since last summers Pirate Master which hoped to get in on the Pirate craze created by Pirates of the Carribean (didnt help matters that the 3rd movie stunk) Hopefully they will overexpose HSM even more so it will burn out and vanish like a meteor burning up in the atmosphere.

    The cast of HSM will end up like the cast of Saved By The Bell. Though that show went on for much longer than HSM will.


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