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Cable News Ratings for Wednesday, July 23

Posted on 24 July 2008 by Robert Seidman

Live + Same Day Cable News Daily Ratings for July 23, 2008

P2+ Total Day
FNC – 1,001,000 viewers
CNN – 698,000 viewers
MSNBC – 393,000 viewers
CNBC – 255,000 viewers
HLN – 318,000 viewers

P2+ Prime Time
FNC – 1,884,000 viewers
CNN – 1,689,000 viewers
MSNBC- 756,000 viewers
CNBC – 184,000 viewers
HLN – 660,000 viewers

25-54 Total Day
FNC – 249,000 viewers
CNN –265,000 viewers
MSNBC – 137,000 viewers
CNBC – 86,000 viewers
HLN- 136,000 viewers

25-54 Prime Time
FNC – 433,000 viewers
CNN – 733,000 viewers
MSNBC – 258,000 viewers
CNBC – 93,000 viewers
HLN – 240,000 viewers

Morning programs 6-9am P2+ (25-54)
FOX & Friends – 857,000 viewers (272,000)
American Morning- 420,000 viewers (149,000)
Morning Joe- 371,000 viewers (119,000)
Squawk Box- 220,000 viewers (91,000)
Morning Express w/ Meade- 262,000 viewers (130,000)

6PM - P2+ (25-54)
Special Report with Brit Hume – 1,439,000 viewers (239,000)
Situation Room- 643,000 viewers (170,000)
Race/WHTE HSE W. Gregory - 549,000 viewers (137,000)
Mad Money – 363,000 viewers (75,000)
Prime News- 252,000 viewers (132,000)

7PM - P2+ (25-54)
Fox Report w/ Shepard Smith – 1,249,000 viewers (258,000)
Lou Dobbs – 896,000 viewers (260,000)
Hardball w. Chris Matthews – 609,000 viewers (141,000)
Kudlow & Company- 283,000 viewers (71,000)
Glenn Beck – 481,000 viewers (175,000)

8PM - P2+ (25-54)
The O’Reilly Factor- 2,562,000 viewers (479,000)
CNN Election Center– 782,000 viewers (255,000)
Countdown w. Olbermann – 1,020,000 viewers (349,000)
The Suze Orman Show -261,000 viewers (98,000)
Nancy Grace – 783,000 viewers (302,000)

9 PM - P2+ (25-54)
Hannity & Colmes – 1,749,000 viewers (413,000)
CNN Presents – 2,128,000 viewers (966,000) **Ran from 9-11PM ET
Verdict w/ Dan Abrams– 563,000 viewers (184,000)
American Greed- 208,000 viewers (123,000)
Glenn Beck- 600,000 viewers (223,000)

10 PM P2+ (25-54)
On the Record – 1,341,000 viewers (406,000)
Countdown w. Olbermann– 684,000 viewers (240,000)
Big Idea w/ Deutsch –a scratch w/ 82,000 viewers (57,000)
Nancy Grace – 631,000 viewers (214,000)

11 PM P2+ (25-54)
The O’Reilly Factor – 1, 262,000 viewers (378,000)
Anderson Cooper – 1,331,000 viewers (642,000)
MSNBC Special –452,000 viewers (204,000)
Mad Money- 132,000 viewers (63,000)
Showbiz Tonight– 462,000 viewers (190,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

3 Comments For This Post

  1. THE_Anonymous says:

    I think CNN did better than the CW last night in the demo…

  2. Robert Seidman says:

    I'm guessing you're right. Unfortunately we're comparing 2 different demos (18-49 vs. 25-54) and I don't have the 18-49 data for CNN or the 25-54 data for CW, so I can't say for certain. But the numbers for CNN Presents Black in America performed well between 9p-11p. Not top 40 style numbers, but for a news special, not shabby at all.

  3. Eddie says:

    Wow, CNN's Black in America crushed anything else on last night in cable news in the demo, very impressive.

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