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Nielsen Ratings Wednesday, July 23: Still Thinking We Can Dance

Posted on 24 July 2008 by Bill Gorman

Scoreboard FOX CBS ABC NBC CW
Total Viewers (million) 8.38 7.44 4.69 4.15 0.98
Rating/Share: Adults 18-49 2.9/9 1.8/6 1.7/5 1.5/5 0.4/1

So You Think You Can Dance weakened slightly vs. last week, but it was still plenty strong enough to win the night going away for Fox in both viewers with 8.38 million [vs. CBS with 7.44 million] and demo adults 18-49 with a 2.9 rating / 9 share [vs. CBS with a 1.8/6].

Big Brother showed about a 10% improvement vs. last week in both viewers and demo adults, good news for CBS. Sadly for NBC, Baby Borrowers [at 9pm] continued to fall, down about 20% from last week. At a 2.0 demo rating, it’s still a win for NBC, but it is descending towards Loserville. Primetime: Crime improved on last week’s demo rating by a tick and is likely a nice demo/$ summer show for ABC.

Full details:

 

Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share
8:00 FOX So You Think You Can Dance (8-10p) 8.38 2.9/9
  CBS Big Brother 10 6.33 2.1/7
  ABC Wife Swap (repeat) 3.98 1.5/5
  NBC Baby Borrowers (repeat) 3.20 1.1/3
  CW America’s Next Top Model (repeat) 1.08 0.4/1
         
9:00 CBS Criminal Minds (repeat) 8.44 1.8/5
  NBC Baby Borrowers 4.70 2.0/6
  ABC Supernanny (repeat) 3.87 1.5/4
  CW Pussycat Dolls Present: Girlicious (repeat) 0.87 0.3/1
         
10:00 CBS CSI:NY (repeat) 7.56 1.7/5
  ABC Primetime: Crime 6.22 2.1/7
  NBC Law & Order (repeat) 4.55 1.3/4

Shows are sorted by viewers in each time slot.

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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