| Scoreboard |  |
 |
 |
 |
 |
|---|---|---|---|---|---|
| Total Viewers (million) | 5.49 | 5.24 | 4.22 | 3.79 | 3.19 |
| Rating/Share: Adults 18-49 | 1.4/5 | 1.3/5 | 1.1/4 | 1.3/5 | 1.1/4 |
NBC took the last Friday in July, both in overall viewers and among 18-49 year olds. Bill’s prediction that Swingtown would likely be cancelled as a result of the move to Fridays at 10pm speeds its way towards certainty.
The show drew only 4.5 million viewers and a 1.5/6 among 18-49 year olds. That’s down significantly from the 7.1 million Flashpoint drew in the slot last Friday and also down over a million from the 5.70 million Swingtown drew last week in it’s last appearance on Thursday at 10pm.
The most watched show of the evening was a two hour installment of Dateline on NBC which averaged 6.07mm and a 1.6/6 in the 18-49 demo from 9pm-11pm.
Note to Moonlight fans (but only some of you, I know there are a lot of smart Moonlight fans, too). If you want to gloat about a failing CBS show, that’s fine, smile away and gloat. That, I will not hold against you. But please don’t chime in with idiotic comments about how if CBS hadn’t cancelled Moonlight, they’d have had a gazillion more viewers last night. If CBS hadn’t cancelled Moonlight, a re-run of Moonlight would not have done 8 million viewers. And a rerun of Moonlight would not have outperformed the 7.1 million Flashpoint drew last week either.
Still, a re-run of Moonlight quite possibly would have done better than the 4.5 million Swingtown drew. 
So gloat, but please remember that none of the summer ratings really mean anything as far as Moonlight or the impact of a few hundred of you no longer watching CBS goes. If Ex-List is drawing 4.5 million on Fridays at 9pm with fresh episodes come the fall, you’ll be able to say whatever you want. All you can say about last night is this: Swingtown stunk it up on Fridays at 10pm.
Still, despite fewer viewers Swingtown had the night’s second highest demo performance and the best 18-49 performance of any CBS show.
Full details:
| Time | Network | Show | Viewers (Millons) | 18-49 Rating/Share |
| 8:00 | CBS | Ghost Whisperer (R ) | 5.19 | 1.3/5 |
| NBC | Most Outrageous Moments (R ) | 4.32 | 1.1/5 | |
| ABC | America’s Funniest Videos (R ) | 4.79 | 1.3/5 | |
| FOX | Movie: Anger Management (R ) 8p-10p | 3.19 | 1.2/5 | |
| CW | Friday Night Smackdown! 8p-10p | 3.79 | 1.3/5 | |
| 9:00 | CBS | Numb3rs | 6.02 | 1.3/5 |
| NBC | Dateline (9p-11p) | 6.07 | 1.6/6 | |
| ABC | Duel (Series Finale) | 3.21 | 0.9/3 | |
| 10:00 | ABC | 20/20 | 4.66 | 1.2/4 |
| CBS | Swingtown | 4.50 | 1.5/6 |
Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.
Definitions:
Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
Swingtown stunk it up on Fridays at 10pm.
Very nice to come to a website with instructions on what to comment.
Robert, you think CBS is doing badly now, wait until the fall lineup starts. Nina will miss the Moonlight fans then!!!!
Robert,
As I stated in my post, wait until fall……………………………..
CBS will miss the Moonlight fans then.
Revenge is best served cold!
Septbday
In a message dated 7/26/2008 5:39:23 P.M. Eastern Daylight Time,
writes:
I fully intend to gloat, because I stopped watching Ghost Whisperer and Numbers when they removed Moonlight, and I would have watched the Moonlight reruns, since I have downloaded them and am watching them over and over.
Dear Susan
Nina should be relieved— she should be relieved of her job for making the worst programming error in the history of television!
It seems to me that the people who are insulting the Moonlight fans are the rude ones. Most of the Moonlight fans are very positive, and I think that everyone else is jealous because there are so many of us who are dedicated to bringing back the show.
Sounds as if Moonlight fans are a bit intimidating! We shall see what happens this fall.
Robert
While you certainly have the right to your feelings, I have the right to mine, and if I feel outraged, then those are my sincere feelings.
Last time I looked, this was still the United States, and for now it is still a free country.
Thank you for your kindness Carol, but I still feel unwelcome at this site, and I think I will spend my time elsewhere.
all I have to say is that if the title of the show was anything but Swingtown the numbers would be bigger. I persopnally like the name and feel that the show is more about neighborhood interelations and making new friends and keeping the old . The swinging in the show has only really been the first episode with inuendows of swinging and now it is all about the inter workings of each of the couples in the show
I do appreciate not being called a stupid fat housewife, fanatic, person with no life, too fat to get up off the couch and all the other slurs we moonlight fans have been callled!!! we are a teensy bit more than a few hundred fans,last rime I checked we were 8 to 10 million and from all over the world!!!!!!!!!!!!! We are growing everyday,
every state in the union was accounted for and australia, england, portugal, israel, turkey, spain,ireland, greece, just to name a few!! we do want our show moonlight to fill our fridays once again, take its rightful place as the peoples choice award winner and entertain us again with the TALL,DARK,AND IMMORTAL ONE, AND ALL HIS OTHER VAMPIE FRIENDS!!!!!!!!!!!! we will never give up and would like a little respect as we are very respectful to others. WE JUST WANT MONLIGHT BACK. There will never be a show to replace that hole MOONLIGHT left when it was cancelled.I do not watch cbs and never will until we see MOONLIGHT again. as always vampira4
Julie, the “few hundred” reference was addressing the people likely to visit our site. I have no idea what the total number of people is nationwide, but I do have a fairly good idea how many visit our site. Hope that makes sense.
I see an annoying problem here: come fall, the comment section of every Friday ratings report will be totally spammed by crazy Moonlight fans, no matter how good or bad Ex-List does. They will come up with a way to claim that things would be better if ML were still around.
Note: Like Robert, I also believe that these crazy Moonlight fans are a minority and that there are a lot of smarter ML fans around, who realize that spamming comment sections of various websites is totally counterproductive.
Gusar…For your information…This still remains a free country. And as such we are ALL entitled to express our opinions. And I, for one, am going to express mine. Whether or not I was a MOONLIGHT fan, there is ABSOLUTELY NO WAY I was going to watch Swingtown!!!! I think we have enough examples of bed hopping and the like on most daytime soaps. Additionally, I have NO INTENTION of watching The Ex-List. Why would any intelligent female want to watch another female making a pathetic attempt to find “The One” by culling through either those who have already dumped her or those she has already discarded. And NT says she wants to attract more female viewers…Why try to re-invent the wheel. She had the perfect formula in MOONLIGHT!!!!!!!!!! And ,if she had put even a fraction of the advertising revenue into MOONLIGHT that she has into Swingtown, I venture to guess that even Nielson would have shown significantly more than 8 million viewers.
We MOONLIGHT fans are not going anywhere!!!!!!!! So, for those of you on this and other comment boards making disparaging comments about us, my advise is let us say our piece and we will be on our way. Otherwise, I can assure you that if you continue to bait us, we will respond in kind!!!!!!!!!!!
VAMPIRE SOLIDARITY…RAH! RAH! RAH!
Swingtown performed extremely well, considering it was changed virtually WITHOUT NOTICE to Friday night at 10 pm!
Swingtown is a high quality network series with intelligent writing, fine production, and superb acting. The themes are communication, honesty, and loyalty, and whether or not you approve of the swinging aspect, you will see a great show, discreet and mature, when you give it a viewing!
Foolforlove, love the name, . . . a lot of Swingtown viewers are swingers, who tend to do a lot of swinging on Friday night. I thought that was self-evident.
LadyHawke, does someone need a pot brownie? (All Swingtown fans on the floor laughing hysterically)
flmicklover, Criminal Minds does have 9.1 millions viewers
for a rerun, Moonlight never got even close to Criminal Minds
numbers even with a first time run. Moonlight best first run rating
was 8.54 millions not even close to a Criminal Minds rerun. Guess why we are seeing Criminal Minds reruns this summer and no Moonlight reruns.
Mentioning Moonlight here is akin to a series doing a big stunt for sweeps. It gets lots of viewers, sure, but only for that one post, and you eventually lose your more loyal viewers.
Oh Darn!!! I missed the Series Finale of DUEL !! Apparently so did mostly everyone else. If it was a series version of the 70s classic with Dennis Weaver it might have done better – each week a different driver is menaced by the same creepy truck and is dispatched in a different way to end each episode. Of course because its Demonic (like in the THE CAR or THE WRAITH) it reassembles itself and searches for new prey in the next episode. Ok, it probably wouldnt last longer than DRIVE, but it would be better than DUEL the game show.
Great to see SWOONTOWN, I mean SWINGTOWN, go into the dumper – that show is sleazy beyond belief and belongs on pay cable.
I just love the fact that you have to even mention Moonlight fans. That is so amusing to me.
Too bad Nielsen doesn't have a way to count how many times fans watch episodes of Moonlight recorded on their DVRs – especially on Friday nights. I can't wait until fall…..the numbers will speak for us all! You would be surprised how many people are still just finding out this popular show was cancelled. Very disappointed people, I might add!
Lizzy, Nielsen does have a way to measure DVR usage. DVR numbers for viewing that occurs the same night shows aired (live+SD) are commonly reported and most of the numbers we report here are Live+SD. <br><br>Nielsen also reports six additional days of DVR viewing (live+7) and we report that too, at least when Bill isn't on vacation. Generally around a million people watched Moonlight original episodes (not repeats) via DVR within a week of the original air date (this includes the people who watched it via DVR the same night the show aired).
Regarding Friday nights: after viewing the promo for CRUSOE, which will be seen on NBC in the Fall, I am predicting that NBC will rule Friday nights!
The trailer was seen by tens of millions of viewers who were watching the Olympic diving competition at 9:00 pm (Pacific time), and the show looked exciting and romantic. Since the Moonlight fans are looking for a new network home, I think this is right up their alley, and NBC is wisely snapping those viewers up.
CBS, on the other hand is still foolishly chasing after a younger demographic on Friday nights, seemingly oblivious to the fact that young people go out on the town Friday nights, and certainly won't stay home to watch a lame show about a girl with a lot of ex-boyfriends any more than they were willing to watch a bunch of neighbors swapping STDs in the hot tub.
Gloat? Damn straight I'll gloat…and I maintain that Moonlight on it's worst evening was indeed far and away better than Swingtown on it's best evening. I could wait until the fall to post this comment, but who in their right mind doesn't know this now…of course, this would require the folks over as CBS to actually attempt to grow a brain…
I fail how anyone can compare “Moonlight” to Swingtown. Two completely different audiences. One likes to watch what is based on fact, and the other likes to live in an Ann Rice novel. Let’s be realistic about this: Swingtown was the only show I have watched (except for Big Bang Theory) other than reality tv. PLUS, with the exception of people with children (ahem), I would say that most people go out on Friday nights, so Swingtown was almost pushed off of a cliff…it had nothing to do with the premise in the show, the timeslot was shite. And it was bound to get the sack as it is a bit subversive; we all know America would rather watch Buffy slay a vampire than an intelligent show like Swingtowm. I will lament it’s demise in advance. Hey, at least I have BBT to look forward to…
Who cares about Moonlight, Ex-list, Ghost Whisperer or what ever fake show they come out with next….Swingtown was set on what really did happen in the 70’s.
The fact that they put it in the time slot that they did killed it.
The actors were good the story plot was right on and I as sorry to see it end.
Lets all watch some stupid show that they come up with to replace it, or no, I will go to the local highschool football game instead of watching some bimbo try to figgure out which of her old boyfrieds she SHOULD have kept….how pathetic!