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Nielsen Ratings Saturday, July 26: EliteXC MMA on CBS Had No Kick

Posted on 27 July 2008 by Robert Seidman

Scoreboard FOX NBC CBS ABC
Total Viewers (million) 4.36 3.38 3.09 2.85
Rating/Share: Adults 18-49 1.5/6 0.7/3 0.9/4 0.8/3

FOX won another lame Saturday night with the time-tested duo of Cops and America’s Most Wanted. Normally, because it’s Saturday, and because it’s a Saturday in the middle of the summer there wouldn’t be a whole lot to say. And indeed, FOX was the only network to crack above a 1.0 rating among 18-49 year olds for the whole night.

And there really still isn’t much to say except for this: EliteXC Saturday Night Fights without any buzz surrounding Kimbo Slice performed much worse without Kimbo than it did with him. CBS initial foray into MMA didn’t draw a slew of viewers but at least performed well in the 18-49 and 18-34 demos.

That airing back on May 31, 2008 scored 4.3 million viewers and a 1.9/6 among 18-49 year olds and since the Kimbo Slice bout for that airing aired past primetime (11p) the most viewed portion wasn’t included. But lacking any Kimbo anticipation, last night’s fights pulled a mere 2.62 million and a 1.0/3 from 9pm-11pm.

Full details:

Time Net Show Viewers (Millions) 18-49 Rating/Share
8:00 ABC Disney: Peter Pan (R) 8p-10p 3.14 0.9/4
CBS 48 Hours 4.01 0.8/3
NBC The Office (R) 2 episodes 8p-9p 1.56 0.5/2
FOX Cops (one original, one repeat 8p-9p) 3.99 1.4/6
9:00 FOX America’s Most Wanted 4.73 1.6/6
CBS EliteXC MMA: Sat. Night Fights 9p-11p 2.62 1.0/3
NBC Law & Order (R) 3.76 0.7/3
10:00 NBC Law & Order: CI (R) 4.88 1.2/4
ABC Eli Stone (R) 2.28 0.6/2

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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3 Responses to “Nielsen Ratings Saturday, July 26: EliteXC MMA on CBS Had No Kick”

  1. george says:

    1.5 million for Office is just horrible even on saturday

  2. mabirdy says:

    With the so called consistency of ABC running “some” family movie and CBS running “48 Hours” “somewhere” within the three hours of prime time and NBC probably running “a” “Law and Order” on Saturday no wonder the Fox duo of “Cops” and “America Most Wanted” does well. It is the only network programming on a Saturday night that you can depend upon.

  3. SITHOMAS says:

    Maybe if the viewers had been given a little more warning about the moving of Swingtown to Friday more people would have watched.

    LOVE THE SHOW, was sad that I had to miss it, but was so glad to catch up online.


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