Live + Same Day Cable News Daily Ratings for July 25, 2008
P2+ Total Day
FNC – 885,000 viewers
CNN – 426,000 viewers
MSNBC – 375,000 viewers
CNBC – 232,000 viewers
HLN – 248,000 viewers
P2+ Prime Time
FNC – 1,538,000 viewers
CNN – 564,000 viewers
MSNBC- 699,000 viewers
CNBC – 136,000 viewers
HLN – 513,000 viewers
25-54 Total Day
FNC – 199,000 viewers
CNN –141,000 viewers
MSNBC – 167,000 viewers
CNBC – 68,000 viewers
HLN- 103,000 viewers
25-54 Prime Time
FNC – 331,000 viewers
CNN – 155,000 viewers
MSNBC – 296,000 viewers
CNBC – 55,000 viewers
HLN – 201,000 viewers
Morning programs (6:00AM-9:00AM) P2+ (25-54)
FOX & Friends – 752,000 viewers (198,000)
American Morning- 399,000 viewers (176,000)
Morning Joe- 366,000 viewers (163,000)
Squawk Box- 235,000 viewers (87,000)
Morning Express w/ Meade- 204,000 viewers (93,000)
6PM – P2+ (25-54)
Special Report with Brit Hume – 1,377,000 viewers (280,000)
Situation Room- 595,000 viewers (180,000)
Race/WHTE HSE W. Gregory – 512,000 viewers (94,000)
Mad Money – 194,000 viewers (69,000)
Prime News- 158,000 viewers (59,000)
7PM – P2+ (25-54)
Fox Report w/ Shepard Smith – 1,181,000 viewers (236,000)
Lou Dobbs – 544,000 viewers (118,000)
Hardball w. Chris Matthews – 297,000 viewers (99,000)
Kudlow & Company- 234,000 viewers (60,000)
Glenn Beck – 201,000 viewers (96,000)
8PM – P2+ (25-54)
The O’Reilly Factor- 1,850,000 viewers (386,000)
CNN Election Center– 583,000 viewers (157,000)
Countdown w. Olbermann – 925,000 viewers (313,000)
The Suze Orman Show -208,000 viewers (68,000) **Ran from 8-8:30PM ET
High Net Worth- 178,000 viewers (64,000) **Ran from 8:30-9PM ET
Nancy Grace – 825,000 viewers (336,000)
9 PM – P2+ (25-54)
Hannity & Colmes – 1,590,000 viewers (356,000)
Larry King Live – 548,000 viewers (160,000)
MSNBC Special– 527,000 viewers (211,000)
Big Brother, Big Business- a scratch w/ 103,000 viewers (a scratch w/ 36,000)
Glenn Beck- 331,000 viewers (103,000)
10 PM P2+ (25-54)
On the Record – 1,175,000 viewers (251,000)
Anderson Cooper- 559,000 viewers (147,000)
MSNBC Special– 645,000 viewers (364,000)
Big Idea w/ Deutsch –a scratch w/ 113,000 viewers (63,000)
Nancy Grace – 410,000 viewers (174,000)
11 PM P2+ (25-54)
The O’Reilly Factor – 1,047,000 viewers (224,000)
Anderson Cooper – 518,000 viewers (168,000)
MSNBC Investigates –352,000 viewers (235,000)
Mad Money- a scratch w/ 87,000 viewers (a scratch w/ 30,000) **Ran from 11-11:30PM ET
High Net Worth- a scratch w/ 91,000 viewers (a scratch w/ 36,000) **Ran from 11:30-Midnight ET
Showbiz Tonight– 371,000 viewers (168,000)
Ever since Gretchen Carlson started doing all three hours of Fox and Friends, the ratings have been lower. And look at the small difference in the demo figures between F&F and American Morning-only a little over 20,000. I think Alisyn Camerota might have drawn more viewers on weekday mornings than Roger Ailes realized. All three hours of Gretchen is simply too much. If American Morning can overtake F&F in the demo, look for Kiran to look like the cat who swallowed the canary, and be prepared for Jon Klein to issue a special news bulletin and plaster the demo success all over his network and every newspaper. You all know how Klein is.