Live + Same Day Cable News Daily Ratings for July 28, 2008:
P2+ Total Day
FNC – 983,000 viewers
CNN – 513,000 viewers
MSNBC – 363,000 viewers
CNBC – 241,000 viewers
HLN – 265,000 viewers
P2+ Prime Time
FNC – 2,025,000 viewers
CNN – 850,000 viewers
MSNBC- 738,000 viewers
CNBC – 145,000 viewers
HLN – 601,000 viewers
25-54 Total Day
FNC – 234,000 viewers
CNN –180,000 viewers
MSNBC – 147,000 viewers
CNBC – 82,000 viewers
HLN- 120,000 viewers
25-54 Prime Time
FNC – 473,000 viewers
CNN – 281,000 viewers
MSNBC – 271,000 viewers
CNBC – a scratch with 50,000 viewers
HLN – 253,000 viewers
Morning programs (6:00AM-9:00AM) P2+ (25-54)
FOX & Friends – 846,000 viewers (202,000)
American Morning- 425,000 viewers (212,000)
Morning Joe- 299,000 viewers (93,000)
Squawk Box- 219,000 viewers (106,000)
Morning Express w/ Meade- 236,000 viewers (127,000)
6PM – P2+ (25-54)
Special Report with Brit Hume – 1,325,000 viewers (308,000)
Situation Room- 572,000 viewers (147,000)
Race/WHTE HSE W. Gregory – 459,000 viewers (163,000)
Mad Money – 275,000 viewers (111,000)
Prime News- 141,000 viewers (a scratch w/ 52,000)
7PM – P2+ (25-54)
Fox Report w/ Shepard Smith – 1,253,000 viewers (357,000)
Lou Dobbs – 592,000 viewers (163,000)
Hardball w. Chris Matthews – 438,000 viewers (180,000)
Kudlow & Company- 257,000 viewers (86,000)
Glenn Beck – 320,000 viewers (109,000)
8PM – P2+ (25-54)
The O’Reilly Factor- 2,522,000 viewers (503,000)
CNN Election Center– 710,000 viewers (272,000)
Countdown w. Olbermann – 1,169,000 viewers (392,000)
The Suze Orman Show -188,000 viewers (a scratch w/ 51,000)
Nancy Grace – 843,000 viewers (336,000)
9 PM – P2+ (25-54)
Hannity & Colmes – 1,978,000 viewers (540,000)
Larry King Live – 1,005,000 viewers (291,000)
Verdict w/ Dan Abrams– 550,000 viewers (218,000)
Warren Buffett: Global- 171,000 viewers (58,000)
Glenn Beck- 428,000 viewers (173,000)
10 PM P2+ (25-54)
On the Record – 1,576,000 viewers (378,000)
Anderson Cooper- 832,000 viewers (280,000)
Countdown w/ Olbermann– 495,000 viewers (202,000)
Big Idea w/ Deutsch –a scratch w/ 75,000 viewers (a scratch w/ 42,000)
Nancy Grace – 583,000 viewers (268,000)
11 PM P2+ (25-54)
The O’Reilly Factor – 1,317,000 viewers (320,000)
Anderson Cooper – 618,000 viewers (215,000)
MSNBC Investigates –389,000 viewers (212,000)
Mad Money- a scratch w/ 118,000 viewers (a scratch w/ 47,000)
Showbiz Tonight– 288,000 viewers (127,000)
American Morning beats Fox and Friends in the demo! I think this is the first time since Kiran became a co-host on AM. I know that Gretchen is on vacation this week, but still, this is a big deal for AM. I see a trend starting here.
Wow! A win in the demo for American Morning! I must say that I think moving the regular Fox and Friends program to thee hours is a mistake. Viewership is a lot higher between 7 and 9am, when the normal Fox and Friends used to air, than between 6 and 7am. All those years Fox and Friends had the benefit of using the 7 to 9am figures to boost the ratings. However, now that 6am is included, ratings are taking a dive… just the thing that American Morning needs. This is really Kiran Chetry's first win against her former employer.