Live + Same Day Cable News Daily Ratings for July 30, 2008
P2+ Total Day
FNC – 969,000 viewers
CNN – 480,000 viewers
MSNBC – 371,000 viewers
CNBC – 255,000 viewers
HLN – 299,000 viewers
P2+ Prime Time
FNC – 2,010,000 viewers
CNN – 737,000 viewers
MSNBC- 704,000 viewers
CNBC – 192,000 viewers
HLN – 549,000 viewers
25-54 Total Day
FNC – 236,000 viewers
CNN –157,000 viewers
MSNBC – 137,000 viewers
CNBC – 70,000 viewers
HLN- 138,000 viewers
25-54 Prime Time
FNC – 452,000 viewers
CNN – 220,000 viewers
MSNBC – 236,000 viewers
CNBC – 63,000 viewers
HLN – 217,000 viewers
Morning programs (6:00AM-9:00AM) P2+ (25-54)
FOX & Friends – 796,000 viewers (193,000)
American Morning- 371,000 viewers (145,000)
Morning Joe- 400,000 viewers (149,000)
Squawk Box- 242,000 viewers (80,000)
Morning Express w/ Meade- 270,000 viewers (135,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,427,000 viewers (352,000)
Situation Room- 577,000 viewers (133,000)
Race/WHTE HSE W. Gregory - 511,000 viewers (134,000)
Mad Money – 224,000 viewers (82,000)
Prime News- 279,000 viewers (134,000)
7PM - P2+ (25-54)
Fox Report w/ Shepard Smith – 1,156,000 viewers (266,000)
Lou Dobbs – 676,000 viewers (193,000)
Hardball w. Chris Matthews – 530,000 viewers (144,000)
Kudlow & Company- 192,000 viewers (79,000)
Glenn Beck – 328,000 viewers (154,000)
8PM - P2+ (25-54)
The O’Reilly Factor- 2,470,000 viewers (487,000)
CNN Election Center– 552,000 viewers (208,000)
Countdown w. Olbermann – 1,094,000 viewers (318,000)
The Suze Orman Show -244,000 viewers (53,000)
Nancy Grace – 795,000 viewers (338,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 1,950,000 viewers (467,000)
Larry King Live – 845,000 viewers (210,000)
Verdict w/ Dan Abrams– 529,000 viewers (178,000)
Made in China- 261,000 viewers (108,000)
Glenn Beck- 415,000 viewers (109,000)
10 PM P2+ (25-54)
On the Record – 1,611,000 viewers (403,000)
Anderson Cooper- 815,000 viewers (240,000)
Countdown w/ Olbermann– 488,000 viewers (213,000)
Big Idea w/ Deutsch –a scratch w/ 69,000 viewers (a scratch w/ 26,000)
Nancy Grace – 472,000 viewers (207,000)
11 PM P2+ (25-54)
The O’Reilly Factor – 1,084,000 viewers (309,000)
Anderson Cooper – 532,000 viewers (120,000)
MSNBC Reports–315,000 viewers (168,000)
Mad Money-118,000 viewers (a scratch w/ 47,000)
Showbiz Tonight– 363,000 viewers (168,000)
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

July 31st, 2008 at 5:17 pm
Nancy grace beat bathtub boy in the 8pm slot…..HAHAHA,Oreilly crushed him agaian.What happened to all that excitement and boasting when scott mccellan was on your show olby…..orilly,then grace…then olbyman…hahahha
Glenn beck beats out chris matthews,….If msnbc was smart,they would get beck and put him at 8pm against oreilly.cause olberman is finished.
July 31st, 2008 at 6:42 pm
How is Olbermann finished? He is has the highest rated show on MSNBC and his show is only a few years old.
August 1st, 2008 at 5:55 am
WOOOOW! look at those numbers for morning joe! 149k in the demo and 400k total viewers… even beating american morning and 2nd place behind “fox & fiends”. awesome! and that was with joe there too… the ratings are usually pretty low with him there. lol i cant complain, hes a cool cat. :]]
August 1st, 2008 at 10:48 am
Olbermanns ratings will slip even more since COMCAST is moving MSNBC to Digital only in many areas. Anyone with the old analog cable wont see him any more. Its all the more incentive for me to stick with Analog as long as Comcast still has it. NBC is the worst the big 3 networks by car and its appendage, MSNBC, is a chip off the old blockhead. NBCs glory days are far past.
August 13th, 2008 at 7:09 pm
olberman has been on for 10 years………..you only been watching that loser for 5.