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Nielsen Ratings Weds, July 30: Dog Days of Summer

Posted on 31 July 2008 by Robert Seidman

Scoreboard CBS FOX NBC ABC CW
Total Viewers (million) 7.45 6.65 4.95 4.68 .75
Rating/Share: Adults 18-49 1.6/5 2.2/7 1.5/5 1.6/5 0.3/1

CBS took the most total viewers crown, with FOX scoring the most viewers in the prized 18-49 year old demographic. While Greatest American Dog did win its timeslot at 8pm, it was only barely. Considering that the other four networks aired repeats of unscripted programming, it looks like this Dog has already had its day.

Things got a little better at 9pm. A repeat of Criminal Minds drew in a few thousand more viewers than So You Think You Can Dance?, though Dance easily won the 18-49 demo in the 9pm hour.

More mixed leadership at 10pm. A repeat of CSI: NY had the most viewers, but ABC’s Primetime: Crime took the 18-49 demo.

Full results:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Greatest American Dog 5.91 1.5/5
NBC America’s Got Talent (R) 5.23 1.4/5
ABC Wife Swap (R ) 4.04 1.4/5
CW America’s Next Top Model (R ) 0.81 0.3/1
FOX So You Think You Can Dance (R) 4.69 1.5/5
9:00 CBS Criminal Minds (Repeat) 8.64 1.7/5
ABC Supernanny (R ) 3.85 1.4/4
CW Pussycat Dolls Presents: Girlicious (R) 0.68 0.3/1
NBC Baby Borrowers 5.4 2.1/6
FOX So You Think You Can Dance 8.61 2.9/8
10:00 ABC Primetime: Crime 6.16 1.9/6
CBS CSI: NY (Repeat) 7.82 1.7/5
NBC Law & Order: SVU (R) 4.22 1.2/4

Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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4 Responses to “Nielsen Ratings Weds, July 30: Dog Days of Summer”

  1. TVaholic says:

    the switching of Greatest American Dog & Big Brother 10 should be a plus for CBS. DOG did similar numbers as BB, yet BB should see better numbers than DOG has posted on thursdays, in recent weeks.

  2. THE_Anonymous says:

    Wow NBC had quite a night! Is the Cosby Show back on the air? ;)

  3. LatinLover says:

    Robert, I was able to see Univision ratings on media life magazine. it seems like they won the 18-49 at 8pm… Love seeing them in the mix ;) . Also emphasizes how poor the English language networks are doing this summer!
    http://www.medialifemagazine.com/artman2/publis...

  4. Event Horizon says:

    CW stand for Complete Waste. They should just fold up their tent and cut the stations loose as independents. Its a network in name only.


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