| Scoreboard |  |
 |
 |
 |
 |
|---|---|---|---|---|---|
| Total Viewers (million) | 7.34 | 7.15 | 4.63 | 4.29 | 1.63 |
| Rating/Share: Adults 18-49 | 2.0/6 | 2.3/7 | 1.7/6 | 1.3/4 | 0.6/2 |
Another night of mixed leadership where CBS was the most-watched broadcast network while FOX’s combination of Don’t Forget the Lyrics and So You Think You Can Dance took the 18-49 year old demographic.
I’m not as sold as some of my number crunching brethren on Flashpoint. The good news: in its second Thursday airing it increased (compared to last week’s overnight report) the number of viewers from its first Thursday airing by 1.1 million or ~16%. The bad news, it didn’t increase its 18-49 demo rating much. From a 1.7/5 to a 1.8/6.
Big Brother 10 had the highest demo performance of the night for CBS with a 2.3/8 (rating/share). As predicted by one of our commenters (TVaholic) the bump for Big Brother by swapping with Greatest American Dog and moving to Thursdays was good news for CBS. Brother, had averaged a 2.0 in the demo on Wednesdays so that’s a nice increase (15% above average).
I’m not quite sold on Flashpoint yet ratings-wise. Sure, it won its time slot, both in total viewers and the demo, and sure it was up more than a million viewers total, but does CBS really need another show that fares well with older people and not so well in the demo?
I mean think about it, we can call NBC’s Last Comic Standing tired and old — because it is. But with 2.64 million fewer viewers between 8p-10p than Flashpoint had at 10pm, LCS had a 1.9/7 in the demo. So with about 35% fewer total viewers, LCS was better in the 18-49 demo than Flashpoint.
Full details:
| Time | Net | Show | Viewers (Millons) | 18-49 Rating/Share |
| 8:00 | CBS | Big Brother 10 | 6.45 | 2.3/8 |
| NBC | Last Comic Standing (8p-10p) | 5.00 | 1.9/7 | |
| ABC | Ugly Betty (R) | 3.75 | 1.1/4 | |
| CW | Smallville (R) | 1.71 | 0.7/2 | |
| FOX | Don’t Forget the Lyrics | 5.85 | 1.7/6 | |
| 9:00 | CBS | CSI (R) | 7.94 | 1.8/5 |
| ABC | Grey’s Anatomy (R) | 3.59 | 1.2/4 | |
| CW | Supernatural (R) | 1.55 | 0.6/2 | |
| FOX | So You Think You Can Dance | 8.46 | 2.8/9 | |
| 10:00 | ABC | Hopkins | 5.53 | 1.7/5 |
| CBS | Flashpoint | 7.64 | 1.8/6 | |
| NBC | Fear Itself | 3.87 | 1.3/4 |
Nielsen Ratings Source: Nielsen Media Research. Source Marc Berman/Mediaweek.
Definitions:
Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
August 1st, 2008 at 1:12 pm
Flshpoint may be a “Hit With older People”, but dont over look that it was tied for the 3rd highest Demo rating for the night, and won its time period in both Viewers & Demo.
August 1st, 2008 at 1:21 pm
TVa, fourth highest, not third and on the broadcast networks, but the *only* first run, scripted program of the four. I don't know if I view that as a positive. I don't see it as negative either. I see it as neutral. Neither particularly good or particularly bad. From a ratings perspective I'm not high on shows like that. I'd also be very curious to see Burn Notice's demo which unfortunately, I will not likely see.