Live + Same Day Cable News Daily Ratings for August 4, 2008

New and improved starting today we’re also including the demographic information for the 35-64 demographic, which is used a little in the News business since news generally skews older.  We’ve reason to believe you won’t find the 35-64 year old demographic data anywhere else on the Internet, so enjoy the TVbytheNumbers exclusive.

Where there are three numbers, going forward first #= P2+, first number in parenthesis = Age 25-54, and the second number in parenthesis = Age 35-64.

P2+ Total Day
FNC – 958,000 viewers
CNN – 499,000 viewers
MSNBC – 338,000 viewers
CNBC – 230,000 viewers
HLN – 284,000 viewers

P2+ Prime Time
FNC – 2,181,000 viewers
CNN – 1,073,000 viewers
MSNBC- 674,000 viewers
CNBC – 195,000 viewers
HLN – 659,000 viewers

25-54 Total Day
FNC – 211,000 viewers
CNN –177,000 viewers
MSNBC – 127,000 viewers
CNBC – 82,000 viewers
HLN- 132,000 viewers

25-54 Prime Time
FNC – 490,000 viewers
CNN – 290,000 viewers
MSNBC – 224,000 viewers
CNBC – 98,000 viewers
HLN – 264,000 viewers

35-64 Total Day
FNC – 425,000 viewers
CNN – 253,000 viewers
MSNBC – 167,000 viewers
CNBC – 126,000 viewers
HLN – 147,000 viewers

35-64 Prime Time
FNC – 913,000 viewers
CNN – 482,000 viewers
MSNBC – 345,000 viewers
CNBC – 120,000 viewers
HLN – 330,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends – 731,000 viewers (232,000) (465,000)
American Morning- 324,000 viewers (130,000) (183,000)
Morning Joe- 291,000 viewers (85,000) (160,000)
Squawk Box- 252,000 viewers (120,000) (177,000)
Morning Express w/ Meade- 258,000 viewers (125,000) (142,00)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 1,235,000 viewers (178,000) (486,000)
Situation Room- 737,000 viewers (260,000) (359,000)
Race/WHTE HSE W. Gregory - 398,000 viewers (136,000) (204,000)
Mad Money – 267,000 viewers (81,000) (152,000)
Prime News- 196,000 viewers (67,000) (120,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 1,240,000 viewers (232,000) (598,000)
Lou Dobbs – 717,000 viewers (251,000) (413,000)
Hardball w. Chris Matthews – 521,000 viewers (114,000) (261,000)
Kudlow & Company- 225,000 viewers (83,000) (129,000)
Glenn Beck – 317,000 viewers (99,000) (141,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor- 2,923,000 viewers (554,000) (1,238,000)
CNN Election Center– 782,000 viewers (215,000) (374,000)
Countdown w. Olbermann – 1,138,000 viewers (380,000) (604,000)
On the Money -212,000 viewers (89,000) (125,000)
Nancy Grace – 1,016,000 viewers (371,000) (500,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes – 2,070,000 viewers (494,000) (825,000)
Larry King Live – 1,333,000 viewers (335,000) (592,000)
Verdict w/ Dan Abrams– 418,000 viewers (139,000) (200,000)
Untold Wealth: Super Rich- 245,000 viewers (112,000) (151,000)
Glenn Beck- 468,000 viewers (170,000) (252,000)

10 PM P2+ (25-54) (35-64)
On the Record – 1,552,000 viewers (423,000) (675,000)
Anderson Cooper- 1,100,000 viewers (319,000) (477,000)
Countdown w/ Keith Olbermann– 466,000 viewers (154,000) (231,000)
Big Idea w/ Deutsch –129,000 viewers (94,000) (83,000)
Nancy Grace – 533,000 viewers (268,000) (264,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor – 1,239,000 viewers (365,000) (639,000)
Anderson Cooper – 524,000 viewers (197,000) (262,000)
MSNBC Investigates–381,000 viewers (208,000) (145,000)
Mad Money -172,000 viewers (102,000) (90,000)
Showbiz Tonight– 379,000 viewers (205,000) (210,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.