Live + Same Day Cable News Daily Ratings for August 11, 2008
P2+ Total Day
FNC – 1,028,000 viewers
CNN – 532,000 viewers
MSNBC – 633,000 viewers
CNBC – 338,000 viewers
HLN – 289,000 viewers
P2+ Prime Time
FNC – 2,168,000 viewers
CNN – 822,000 viewers
MSNBC- 695,000 viewers
CNBC – 136,000 viewers
HLN – 654,000 viewers
25-54 Total Day
FNC – 220,000 viewers
CNN –172,000 viewers
MSNBC – 281,000 viewers
CNBC – 136,000 viewers
HLN- 133,000 viewers
25-54 Prime Time
FNC – 430,000 viewers
CNN – 225,000 viewers
MSNBC – 291,000 viewers
CNBC – 69,000 viewers
HLN – 241,000 viewers
35-64 Total Day
FNC – 403,000 viewers
CNN – 274,000 viewers
MSNBC – 286,000 viewers
CNBC – 177,000 viewers
HLN – 160,000 viewers
35-64 Prime Time
FNC – 755,000 viewers
CNN – 401,000 viewers
MSNBC – 351,000 viewers
CNBC – 78,000 viewers
HLN – 356,000 viewers
Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends – 768,000 viewers (219,000) (411,000)
American Morning- 383,000 viewers (122,000) (220,000)
Morning Joe- 283,000 viewers (117,000) (143,000)
Squawk Box- 206,000 viewers (99,000) (153,000)
Morning Express w/ Meade- 218,000 viewers (125,000) (166,000)
6PM – P2+ (25-54) (35-64)
Special Report with Brit Hume – 1,638,000 viewers (298,000) (535,000)
Situation Room- 827,000 viewers (314,000) (424,000)
MSNBC Olympics Update- 1,166,000 viewers (537,000) (601,000)
**S OLY 1**(5PM-8PM)– 805,000 viewers (345,000) 384,000)
Prime News- 213,000 viewers (75,000) (85,000)
7PM – P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 1,453,000 viewers (270,000) (534,000)
Lou Dobbs – 930,000 viewers (307,000) (445,000)
Hardball w. Chris Matthews – 894,000 viewers (281,000) (384,000)
Glenn Beck – 371,000 viewers (185,000) (237,000)
8PM – P2+ (25-54) (35-64)
The O’Reilly Factor- 2,673,000 viewers (434,000) (867,000)
CNN Election Center– 704,000 viewers (232,000) (382,000)
Countdown w. Olbermann – 994,000 viewers (385,000) (512,000)
On the Money- 163,000 viewers (84,000) (98,000)
Nancy Grace – 1,084,000 viewers (439,000) (608,000)
9 PM – P2+ (25-54) (35-64)
Hannity & Colmes – 2,158,000 viewers (472,000) (757,000)
Larry King Live – 946,000 viewers (220,000) (418,000)
Verdict w/ Dan Abrams– 543,000 viewers (252,000) (273,000)
Fast Money-129,000 viewers (66,000) (85,000)
Glenn Beck- 517,000 viewers (145,000) (274,000)
10 PM P2+ (25-54) (35-64)
On the Record – 1,673,000 viewers (386,000) (642,000)
Anderson Cooper- 815,000 viewers (225,000) (404,000)
Countdown w. Olbermann – 548,000 viewers (237,000) (267,000)
Big Idea w/ Deutsch –a scratch w/ 118,000 viewers (58,000) (50,000)
Nancy Grace – 418,000 viewers (162,000) (226,000)
11 PM P2+ (25-54) (35-64)
The O’Reilly Factor – 1,069,000 viewers (331,000) (552,000)
Anderson Cooper – 514,000 viewers (209,000) (305,000)
MSNBC Investigates–379,000 viewers (224,000) (167,000)
Mad Money–144,000 viewers (75,000) (105,000)
Showbiz Tonight– 420,000 viewers (182,000) (232,000)
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.
Go fox. Continuously being “fair and balanced” as both Hillary Clinton campaign chairman and Gov. Ed Rendell stated. Other news programs (MSNBC = crazy people ) should try and adopt the same tactics and maybe then they would also get good ratings and start being competitors!
Wonder where all those Olbermann fans went for those few days. ummmmm. Interesting.
you fail to realize that fox news doesnt even use the “fair and balanced” slogan anymore because they are NOT fair and balanced, and arent allowed to use it.
Murdoch does not own any radio stations.
Fox does still us Fair and Balanced as their slogan. quite a bit actually.<br>As for Mr. Murdoch. I don't believe he is a hard ideologue so much as a smart businessman. Since the 1970s, there has been a conservative 'industry' of sorts. All the books, radio stations and more recently FNC. Before FNC, there was no big conservative station. He saw a potential demand and filled that need.<br>The best part is this industry will be around forever because conservatives in government never do what they say they will. Abortion is still legal, No constitutional amendment against same sex marriage and gov't spending is still rising<br>The liberal 'industry,' is much less viewed. Look at Air America, for example. and Olbermann's ratings, not stellar until he started the whole 'special comment' thing, are still WAY short of O'Reilly.<br>As for the liberal MSM (interestingly, despite their ratings, FNC does not consider themselves part of the MSM)…please consider the following…<br>Reporters do tend to be more liberal than the rest of the country. But their editors trend to the right.<br>Journalists see things that they can't or won't show on TV. When was the last time you saw a full crime scene, with the blood and bodies? Its rare. The Journalist sees it. How many of those would you have to see before you start thinking we need better gun laws? Liberal bias? or just sick of the killing?<br>Journalists rely on facts. Evolution is a scientifically upheld theory. ID/Creationism…not so much. Yet in coverage, both sides are shown to be equal. Liberal bias there?
Like I said, I watch all the networks regularly. FOX uses "Fair and Balanced" frequently. I do realize Olbermann is MSNBC's bread and butter. I'm not sure why you're making that an issue. I certainly am not. <br><br>And from my observation, and some of the major polls, for the most part, FOX leans right, and the rest lean left. It is my point of view. A view I came to from many years of watching. I'm not going to argue about it, or debate it.
I think Obermann is going to get about as much as he's gotten because he is so far left winged. He doesn't even have debates from what I've seen on his shows because he brings in people that agree with him…<br><br>O'Rielly is "Fair and Balanced" . Yes he is more right…but he brings in opposite views and actually debates.<br><br>The left wing is so afraid of O' Rielly they have scared Obama from going onto the show…how sad…
Funny how the ‘Mainstream Media’ does not like the fact that Fox has blown away the competition. Its simply due to the fact that they are more centered than any other media station. Thats why they get the higher ratings. Poeple are not dumb and are tired of the left-leaning media’s reporting. When they have an alternative thats more ‘Fair and Balanced’ of course they are going to tune in. CNN has started to adopt some of Fox News methods and they are showing better ratings already. Liberal media continues to report poorly due to their political agendas. Look at the recent demotion of Matthews and Olberman as proof positive evn the worst, MSNBC, has to take a look at why its failing!
I don’t get it. I cannot watch FOX…I have tried. The Fox and Friends morning show is so one sided- even with three so called reporters sitting on the couch.
CNN is much more “fair and balanced” and treat ALL guests with respect. I trust their reporting and all thoug you can sometimes see which way the reporter leans they make sure they fair. I dont see this happening on FOX- they don