I need to get lunch, digest it and then digest these numbers somewhat. My mind is spinning now — though that may be due to too much caffeine. It’s rare that you get to hear the television folks talk about how great things are for TV while talking about how great the other platforms are too. The telling points from the conference call for me were:
1. only 10% watching both on TV and the Internet — 90% TV only
2. only 2/10ths of 1% watching exclusively on the Internet. Mobile and VOD growing but tiny
3. nice that NBC will be tracking TAMi (total audience measurement index) numbers for all shows in the fall.
click the thumbnail below for an easier to read version of the TAMi numbers for the olympics through Monday:
Holly, I agree with you down the line, but those tech-saavy people also most amount to less than two-tenths of 1%, at least judging from the TV ratings. As an aside anecdotal data: MTV crows that Jonas Brothers did 60,000 hours of online streams among 6 million people. 1.6 minutes per stream. Yay! (not surprising, people do not usually watch for more than 3 minutes on computer!). MTV also says “bigger than the Hills finale” in terms of streaming. But the Hills finale did over 4 million hours of online viewing, even 60,000 hours would have represented well less than 2%.