http://tvbythenumbers.com/2008/08/16/lots-more-olympic-viewing-if-you-have-high-definition/4705 Nielsen TV Show Ratings, Data and More Sat, 21 Nov 2009 21:56:39 -0800 http://wordpress.org/?v=2.8.6 hourly 1 http://tvbythenumbers.com/2008/08/16/lots-more-olympic-viewing-if-you-have-high-definition/4705#comment-14415 Robert Seidman Mon, 18 Aug 2008 15:59:09 +0000 http://tvbythenumbers.com/?p=4705#comment-14415 Very interesting. It raises some questions for me regarding how Nielsen tracks/measures this, but the relative comparisons are still interesting. I'd put some of the "mediocrity" on there just being sooooo many hours of coverage, but since you're only talking about primetime, I probably can't do that. The HD bump by event would make a pretty good chart -- I wish we had the data.<br><br>Does Nielsen do any additional segmentation? Like by size of TV, source of HD signal (cable, satellite, OTA)? Very interesting. It raises some questions for me regarding how Nielsen tracks/measures this, but the relative comparisons are still interesting. I'd put some of the "mediocrity" on there just being sooooo many hours of coverage, but since you're only talking about primetime, I probably can't do that. The HD bump by event would make a pretty good chart — I wish we had the data.<br><br>Does Nielsen do any additional segmentation? Like by size of TV, source of HD signal (cable, satellite, OTA)?

]]> http://tvbythenumbers.com/2008/08/16/lots-more-olympic-viewing-if-you-have-high-definition/4705#comment-14414 Mikey Mon, 18 Aug 2008 14:04:09 +0000 http://tvbythenumbers.com/?p=4705#comment-14414 Nielsen actually does track HDTV homes. As of a couple days ago the Olympics were averaging a 21.5 in Prime in HD homes, or +25% better than they were then doing in all homes.<br><br>I posted this fact in Cuban's blog comments as well. Wonder if he reads the comments?<br><br>Believe it or not, the 25% bump could be called mediocre for a big sports event. The Super Bowl was +40% higher in HD homes. So was the World Series, NFC Playoffs, Masters, etc. (I'm ballparking here). Nielsen actually does track HDTV homes. As of a couple days ago the Olympics were averaging a 21.5 in Prime in HD homes, or +25% better than they were then doing in all homes.<br><br>I posted this fact in Cuban's blog comments as well. Wonder if he reads the comments?<br><br>Believe it or not, the 25% bump could be called mediocre for a big sports event. The Super Bowl was +40% higher in HD homes. So was the World Series, NFC Playoffs, Masters, etc. (I'm ballparking here).

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