Comments on: TV Viewing Increased Despite Writer’s Strike:; Carat Ratings Predicts Fox, ABC to Lead in Fall

By: wopa

wopa — Thu, 21 Aug 2008 03:35:17 +0000

I'm expecting FOX/ABC fighting in the demo and CBS/ABC in viewers.

By: Robert Seidman

Robert Seidman — Thu, 21 Aug 2008 00:34:50 +0000

Em — I can't fairly compare to the Carat rankings because they use C+3 data (commercial viewing — live, plus three days of DVR viewing) and we lack that data. The only time we ever saw the any of that data it tracked fairly closely w/the live viewing averages. On that basis and with extremely cursory analysis at that, for the fall quarter I'd predict in terms of total viewers: CBS, ABC, FOX and in the 18-49 demo, ABC, CBS and FOX. I'm looking at only through Dec 31 (but so was Carat) where Fox has no American Idol. Fringe may give FOX a bump vs. last year but I don't know if it's enough to overtake CBS during the fall.

By: Em

Em — Thu, 21 Aug 2008 00:06:56 +0000

So what do you think, Robert? Do you think Fox and ABC will be the biggest draw in the coveted demo? Is CBS slipping that much?

By: Robert Seidman

Robert Seidman — Wed, 20 Aug 2008 23:40:09 +0000

They said it would be first in total viewers and third in the demo for the fall quarter. Click-through and read the whole thing, it's worth the read!

By: Steven

Steven — Wed, 20 Aug 2008 23:33:38 +0000

what did they say about cbs?