It appears that even without O’Reilly being on The O’Reilly Factor, FNC still easily bested Olbermann and the CNN documentary.
Live + Same Day Cable News Daily Ratings for August 20 2008
P2+ Total Day
FNC – 1,048,000 viewers
CNN – 662,000 viewers
MSNBC – 537,000 viewers
CNBC – 292,000 viewers
HLN – 265,000 viewers
P2+ Prime Time
FNC – 1,877,000 viewers
CNN –1,464,000 viewers
MSNBC- 777,000 viewers
CNBC – a scratch w/ 99,000 viewers
HLN – 586,000 viewers
25-54 Total Day
FNC – 246,000 viewers
CNN –225,000 viewers
MSNBC – 193,000 viewers
CNBC – 124,000 viewers
HLN- 120,000 viewers
25-54 Prime Time
FNC – 473,000 viewers
CNN – 464,000 viewers
MSNBC – 233,000 viewers
CNBC – 56,000 viewers
HLN – 263,000 viewers
35-64 Total Day
FNC – 457,000 viewers
CNN – 288,000 viewers
MSNBC – 258,000 viewers
CNBC – 160,000 viewers
HLN – 160,000 viewers
35-64 Prime Time
FNC – 762,000 viewers
CNN – 581,000 viewers
MSNBC – 353,000 viewers
CNBC – 64,000 viewers
HLN – 386,000 viewers
Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends – 881,000 viewers (257,000) (466,000)
American Morning- 403,000 viewers (177,000) (205,000)
Morning Joe- 323,000 viewers (103,000) (165,000)
Squawk Box- 192,000 viewers (74,000) (117,000)
Morning Express w/ Meade- 241,000 viewers (125,000) (166,000)
6PM – P2+ (25-54) (35-64)
Special Report with Brit Hume – 1,642,000 viewers (315,000) (757,000)
Situation Room- 944,000 viewers (248,000) (318,000)
MSNBC Olympics Update- 899,000 viewers (284,000) (413,000)
**S OLY 1**(5PM-8PM)– 502,000 viewers (252,000) (250,000)
Prime News- 225,000 viewers (126,000) (140,000)
7PM – P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 1,665,000 viewers (425,000) (837,000)
Lou Dobbs – 1,014,000 viewers (251,000) (404,000)
Hardball w. Chris Matthews – 846,000 viewers (189,000) (365,000)
Glenn Beck – 474,000 viewers (218,000) (300,000)
8PM – P2+ (25-54) (35-64)
The O’Reilly Factor- 2,028,000 viewers (468,000) (809,000)
**CNN Presents (8PM-930PM)– 1,173,000 viewers (359,000) (452,000)
Countdown w. Olbermann – 1,303,000 viewers (376,000) (611,000)
On the Money -145,000 viewers (70,000) (96,000)
Nancy Grace –903,000 viewers (357,000) (577,000)
9 PM – P2+ (25-54) (35-64)
Hannity & Colmes – 2,042,000 viewers (551,000) (807,000)
**CNN Presents (930PM-11PM)– 1,753,000 viewers (566,000) (709,000)
Verdict w/ Dan Abrams– 554,000 viewers (168,000) (235,000)
Fast Money-a scratch w/ 78,000 viewers (a scratch w/46,000) (a scratch/ 48,000)
Glenn Beck- 482,000 viewers (238,000) (364,000)
10 PM P2+ (25-54) (35-64)
On the Record – 1,591,000 viewers (400,000) (671,000)
Countdown w/ Keith Olbermann– 474,000 viewers (157,000) (213,000)
Big Idea w/ Deutsch –a scratch w/ 73,000 viewers (52,000) (49,000)
Nancy Grace – 420,000 viewers (205,000) (250,000)
11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,043,000 viewers (272,000) (449,000)
Anderson Cooper – 872,000 viewers (263,000) (368,000)
MSNBC Special–276,000 viewers (111,000) (132,000)
Mad Money—a scratch w/93,000 viewers (a scratch w/ 42,000) (74,000)
Showbiz Tonight– 320,000 viewers (115,000) (131,000)
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.
Where are all the Huffington Post Olbermann supporters now? They were touting and celebrating May 19th that Olbermann smackdown O'Rielly only to have O'Reilly trounces Olbermann in the Ratings June 23rd.. and ever since. T he comment above that ….it appears that even without O'Rielly being on the factor, FNC still easilty bested Olbermann and CNN documentary. .. is very telling.
Yes, FNC dominates in the ratings, virtually no matter what. And they will continue to do so for the foreseeable future. But if the White House switches parties, expect a shakeup in the ratings. I don't expect any position switching though.
Yes, Olbermann's fans cheer every time Olbermann passes O'Reilly in the advertiser demos. And every time they fall back down, accompanied by silence. And they will continue to cheer on the rises. Cheer the rips, ignore the dips!
Irrational? Yes. That isn't gonna stop them.
And yes, CNN get creamed by both. But they are still all making money!
Correction: CNN doesn't get creamed, but it has lost a good portion of its lead over MSNBC. Not long ago, the cable news ratings were split FNC V CNN and MSNBC V CNNHN. Now its FNC way out in front with CNN V MSNBC. But if you just look at the ad demos, its much closer to a 3 way fight
random question: is there a way to tell how many viewers ESPN gets like sportscenter 6 pm vs 11 pm , pti or around the horn?
Nick, there is a way, but it essentially boils down to buying the data or working some place that does. It's very rare we see those numbers at all, let alone on daily basis.
FNC will always dominate the ratings, ahead of MSNBC, even if O'Reilly is on one of his frequent a-way days. The American Cable News followers are intelligent folk, so why watch/listen to less on MSNBC?
The reason people are still watching O'Reilly is because they're waiting for him to whip out his loofah again.
The reason I watch O' Rielly because he debates the subjects of the day. It is amazing to be the Obama is scared to go on that show because he's worried about pissing off his base.
Obermann should try debating something on his show just once…instead of having a guess that answers always begins with “You're right Keith”
Whilst watching FNC each eve., I tend to click to MSNBC during a commercial break, I always laugh listening to Olbermann rant and rave, I think his audience must be in their late teens, or early twenties, the way he explains his thoughts, his current rant at this time is
Obama, and how he will fix the U.S. with a 'Gold Medal', then his other rant are the houses owned by McC.
I don't see how it is possible for MSNBC
“Countdown” to carry an audience after the Election is over.
Whilst watching FNC each eve., I tend to click to MSNBC during a commercial break, I always laugh listening to Olbermann rant and rave, I think his audience must be in their late teens, or early twenties, the way he explains his thoughts, his current rant at this time is
Obama, and how he will fix the U.S. with a small Tax increase, then his other rant are the houses owned by McC.
I don't see how it is possible for MSNBC
“Countdown” to carry an audience after the Election is over.