| Scoreboard |  |
 |
 |
 |
 |
|---|---|---|---|---|---|
| Total Viewers (million) | 7.75 | 5.57 | 4.05 | 2.87 | 1.42 |
| Rating/Share: Adults 18-49 | 2.3/5 | 1.8/5 | 1.5/4 | 0.8/2 | 0.7/2 |
With the return of Deal or No Deal and the debut of America’s Toughest Jobs, NBC easily won Monday night against repeat competition (and ABC’s viewer-less High School Musical: Get In The Picture) with an average of 7.75 million viewers (over CBS with 5.57) and a demo adults 18-49 rating/share of 2.3/5 (over CBS with 1.8/5).
Deal or No Deal’s results were just a bit below its past season average of 11m+, but well below its regular season 18-49 rating of 3.4. It was drifting lower during last season, how it holds up in the next few weeks will be telling. America’s Toughest Jobs debut with a demo rating of 2.6 wasn’t bad, but for new shows it’s all about the trend. Hold on for next week.
Nothing else of interest last night except the Democratic National Convention which was watched by relatively few on the broadcast networks from 10-11pm. We’ll see the cable news data for last night likely later today and can compare.
Full details:
| Time | Net | Show | Viewers Live+SD (Millons) | 18-49 Rating/Share |
| 8:00 | NBC | Deal or No Deal | 10.95 | 2.8/9 |
| CBS | The Big Bang Theory (repeat) | 5.50 | 1.8/6 | |
| FOX | Prison Break (repeat) | 3.77 | 1.4/4 | |
| ABC | High School Musical: Get in the Picture | 2.61 | 0.8/3 | |
| CW | Gossip Girl (repeat) | 1.43 | 0.6/2 | |
| 8:30 | CBS | How I Met Your Mother (repeat) | 5.46 | 2.1/6 |
| 9:00 | CBS | Two And A Half Men (repeat) | 8.88 | 2.9/8 |
| NBC | America’s Toughest Jobs | 7.47 | 2.6/7 | |
| FOX | Prison Break (repeat) | 4.33 | 1.7/4 | |
| ABC | Samantha Who? X2 (repeat) | 2.22 | 0.8/2 | |
| CW | One Tree Hill (repeat) | 1.40 | 0.7/2 | |
| 9:30 | CBS | New Adventures of Old Christine (repeat) | 6.53 | 2.2/6 |
| 10:00 | NBC | Democratic Convention | 4.85 | 1.5/4 |
| ABC | Democratic Convention | 3.78 | 0.9/3 | |
| CBS | Democratic Convention | 3.52 | 1.0/3 |
Shows are sorted by viewers in each time slot.
©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.
Definitions:
Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
August 26th, 2008 at 11:54 am
Not a very good showing for America's Toughest Jobs. You would have thought a bigger crowd would have sampled it with a Deal or No Deal leadin and a good olympics powerd push promotion.
August 26th, 2008 at 12:01 pm
I don't know TVa, for a show that probably *does* belong on cable, those results didn't look so bad to me, especially against Two and a Half Men. Of course, it was on broadcast, and not cable… Notably, it came in second among 18-34 year olds, trailing Fuego en la Sangre, but well ahead of Two and a Half Men.
August 26th, 2008 at 12:57 pm
Interesting that ABC's highest rated hour Monday night was its coverage of the Democratic Convention. Sort of conflicts with the conventional (pun unavoidable) wisdom that viewers would rather watch entertainment programming than convention coverage.
August 26th, 2008 at 1:03 pm
Rob, I probably couldn't have resisted the pun either. But I think it speaks to just how woeful ABC has been with Mondays in the summer, and not conventional wisdom.
August 26th, 2008 at 3:41 pm
I really hope Deal or No Deal ratings continue to slide. After the olympics and with no competition, it did pretty bad in my opinion. That being said- although I don't watch, is it really smart to say that someone will win the 1,000,000 dollars in the commercial. I remember when ABC tried to hide the fact when someone won the 1,000,000 on Who Wants to Be a Millionaire back in the day. That show at least had questions so even if you knew the outcome it wasn't unwatchable. But DOND without any drama is just torture.
August 27th, 2008 at 10:10 am
Rob D. I would say yes it IS smart to announce someone winning the million in the commercial. The fact is that by doing that, it gets people to watch and by not having a winner on the first week, it adds even more suspense anc curiosity. NBC is brilliant in taking this approach. It's what's keeping the ratings up.
August 28th, 2008 at 11:04 am
Rob D. Are you serious? You think winning a time slot by more than double the viewership, pulling in nearly 11 million viewers and rating a 2.8/9 share is “bad”? Wow! I know it's not the highest ratings DOND has ever had but you have to remember that it's all relative to the night. It's quite obvious that there were just not very many people watching TV is all. After the Olympics, it is very normal to see a lot of people who become burned out of sitting on the couch. I know my couch has permenant dents on it from watching the Olympics. If I wasn't such a die hard fan of DOND, I probably would not have been on the couch either.