Live + Same Day Cable News Daily Ratings for August 26 2008

A slightly different and closer prime-time race than Monday. CNN edges Fox for total prime-time viewers. Fox edges MSNBC for second in the prime-time adults 25-54 demo which is easy won by CNN. CNN edges Fox for the prime-time 35-64 demo.

P2+ Total Day
FNC – 1,361,000 viewers
CNN – 1,184,000 viewers
MSNBC – 737,000 viewers
CNBC – 174,000 viewers
HLN – 305,000 viewers

P2+ Prime Time
FNC – 3,330,000 viewers
CNN –3,406,000 viewers
MSNBC- 1,993,000 viewers
CNBC –a scratch w/94,000 viewers
HLN – 757,000 viewers

25-54 Total Day
FNC – 356,000 viewers
CNN –454,000 viewers
MSNBC – 266,000 viewers
CNBC – 56,000 viewers
HLN- 137,000 viewers

25-54 Prime Time
FNC – 823,000 viewers
CNN – 1,281,000 viewers
MSNBC – 785,000 viewers
CNBC –a scratch w/42,000 viewers
HLN – 312,000 viewers

35-64 Total Day
FNC – 631,000 viewers
CNN – 576,000 viewers
MSNBC – 365,000 viewers
CNBC – 92,000 viewers
HLN – 178,000 viewers

35-64 Prime Time
FNC – 1,445,000 viewers
CNN – 1,664,000 viewers
MSNBC – 1,006,000 viewers
CNBC –a scratch w/46,000 viewers
HLN – 439,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends – 897,000 viewers (282,000) (528,000)
American Morning- 523,000 viewers (231,000) (297,000)
Morning Joe- 334,000 viewers (100,000) (147,000)
Squawk Box- 167,000 viewers (70,000) (112,000)
Morning Express w/ Meade- 269,000 viewers (140,000) (194,000)

6PM – P2+ (25-54) (35-64)
Special Report with Brit Hume – 1,723,000 viewers (414,000) (805,000)
Situation Room- 1,099,000 viewers (292,000) (481,000)
Race/White House W/D Gregory- 627,000 viewers (197,000) (319,000)
Mad Money– 232,000 viewers (69,000) (117,000)
Prime News- 232,000 viewers (126,000) (138,000)

7PM – P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 1,865,000 viewers (441,000) (891,000)
SR/ DNC 2008–1,730,000 viewers (610,000) (801,000)
MSNBC Special Coverage– 1,055,000 viewers (341,000) (452,000)
Kudlow & Company—201,000 viewers (a scratch w/49,000) (84,000)
Glenn Beck – 427,000 viewers (124,000) (241,000)

8PM – P2+ (25-54) (35-64)
The O’Reilly Factor- 3,318,000 viewers (723,000) (1,396,000)
SR/DNC 2008- 2,205,000 viewers (714,000) (1,062,000)
MSNBC Special Coverage – 1,506,000 viewers (562,000) (731,000)
On the Money -140,000 viewers (57,000) (73,000)
Nancy Grace –1,066,000 viewers (429,000) (596,000)

9 PM – P2+ (25-54) (35-64)
Hannity & Colmes – 3,194,000 viewers (835,000) (1,426,000)
SR/DNC 2008–3,207,000 viewers (1,229,000) (1,596,000)
MSNBC Special Coverage – 1,898,000 viewers (776,000) (983,000)
Business of Innovation-a scratch w/ 76,000 viewers (a scratch w/30,000) (a scratch w/26,000)
Glenn Beck- 538,000 viewers (167,000) (302,000)

10 PM P2+ (25-54) (35-64)
**You Decide 08-Dem Convention (10PM-1130PM)– 3,499,000 viewers (939,000) (1,545,000)
SR/DNC 2008–4,802,000 viewers (1,897,000) (2,331,000)
MSNBC Special Coverage – 2,574,000 viewers (1,018,000) (1,304,000)
Big Idea w/ Deutsch –a scratch w/ 67,000 viewers (a scratch w/41,000) (a scratch w/38,000)
Nancy Grace – 726,000 viewers (368,000) (449,000)

11 PM P2+ (25-54) (35-64)
**On the Record—(1130PM-1AM)—1,470,000 viewers (461,000) (669,000)
SR/DNC 2008–3,562,000 viewers (1,444,000) (1,754,000)
MSNBC Special Coverage –2,180,000 viewers (843,000) (1,108,000)
Mad Money —123,000 viewers (58,000) (60,000)
Showbiz Tonight– 436,000 viewers (225,000) (230,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.