| Scoreboard |  |
 |
 |
 |
 |
 |
|---|---|---|---|---|---|---|
| Total Viewers (million) | 9.69 | 9.31 | 5.08 | 4.55 | 4.01 | 3.48 |
| Rating/Share: Adults 18-49 | 3.3/9 | 2.6/7 | 1.4/4 | 1.9/5 | 1.3/4 | 1.7/5 |
| Rating/Share: Adults 18-34 | 2.9/9 | 1.9/6 | 0.8/2 | 2.3/7 | 1.2/4 | 2.0/6 |
The season premiere of Fox’s Bones opened strong last night with 9.69 million viewers, a demo adults 18-49 3.3 rating / 9 share, and a demo adults 18-34 2.9 rating / 9 share leading Fox to victory for the night in all 3 categories. NBC was second in the adults 18-49 demo with a 2.6/7, and Univision was second in the adults 18-34 demo with a 2.3/7.
The season premiere of CW’s America’s Next Top Model opened down about 32% from the premiere overnight numbers from last year (of 5.15 million viewers and an 18-49 rating/share of 2.5/8), averaging just 3.48 million viewers an 18-49 1.7 rating/ 5 share. Berman calls that 3rd for the time period, but he ignores Univision results, it was actually 4th. It had an 18-34 1.9/6 for the first hour and 2.1/6 for the second hour, those were both 3rd place for the time periods. Those are ominous results for the CW’s top rated show from last year, considering that it’s #2 show, Friday Night Smackdown, is leaving.
NBC’s America’s Got Talent was the most watched show of the night averaging 10.15 million viewers from 8-10pm, it was also the #2 show for the night in the adults 18-49 demo.
NBC lead the 10-11pm Wednesday night broadcast numbers from the Republican National Convention with 7.72 million viewers and an 18-49 2.4 rating / 6 share. All 3 broadcast nets numbers though were above the comparable Wednesday overnights for the Democrats. For TV ratings Sarah Palin > Joe Biden.
Full details:
| Time | Net | Show | Viewers Live+SD (Millons) | 18-49 Rating/ Share | 18-34 Rating/ Share |
| 8:00 | NBC | America’s Got Talent (8-10p) | 10.15 | 2.7/7 | 1.9/6, 2.0/6 |
| FOX | Bones (8-10p) | 9.69 | 3.3/9 | 2.9/9 | |
| UNI | Al Diablo con los Guapos | 5.07 | 2.1/6 | 2.8/9 | |
| CBS | Greatest American Dog | 4.89 | 1.4/4 | 0.9/3 | |
| ABC | Wife Swap (repeat) | 3.72 | 1.3/4 | 1.2/4 | |
| CW | America’s Next Top Model (8-10p) | 3.48 | 1.7/5 | 1.9/6, 2.1/6 | |
| 9:00 | CBS | Criminal Minds (repeat) | 5.72 | 1.6/4 | 0.7/2 |
| UNI | Fuego en la Sangre | 5.17 | 2.1/5 | 2.6/7 | |
| ABC | Supernanny (repeat) | 3.25 | 1.2/3 | 1.2/3 | |
| 10:00 | NBC | Republican Convention | 7.72 | 2.4/6 | 1.8/5 |
| ABC | Republican Convention | 5.05 | 1.6/5 | 1.3/4 | |
| CBS | Republican Convention | 4.63 | 1.3/3 | 0.8/2 | |
| UNI | Don Francisco Presenta | 3.40 | 1.4/4 | 1.6/4 |
Shows are sorted by viewers in each time slot.
Here are some half hourly results courtesy of Marc Berman.
Bones (Fox)
8:00 p.m. – Viewers: 8.77 million, A18-49: 2.9/ 9
8:30 p.m. – Viewers: 9.57 million, A18-49: 3.2/ 9
9:00 p.m. – Viewers: 10.22 million , A18-49: 3.4/ 9
9:30 p.m. – Viewers: 10.22 million, A18-49: 3.5/ 9
America’s Next Top Model (CW)
8:00 p.m. – Viewers: 3.08 million, A18-49: 1.5/ 5
8:30 p.m. – Viewers: 3.56 million, A18-49: 1.7/ 5
9:00 p.m. – Viewers: 3.70 million, A18-49: 1.8/ 5
9:30 p.m. – Viewers: 3.60 million, A18-49: 1.8/ 4
Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.
Definitions:
Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
Bill, I’m curious, is there a breakdown coming out showing the 10pm hour ratings for Fox News channel, CNN, etc., in addition to the major networks? I’m wondering about the full viewership count for all the networks that covered the DNC and RNC VP speeches.
Frank, we will get it, but our cable news data this week has been a bit delayed. I *just* posted the Sept. 2 results. I’d hope to get the Sept. 3 results later today, but I can’t guarantee that timing.
Does the results of UNI included illegal aliens?
Thanks, Bill. I was able to find a few numbers right off Drudge, for Fox News and MSNBC, but for some reason I don’t think he’s using Live+SD. His major network numbers seem lower compared to yours.
I’m sure you’ve been asked, but how did “Sons of Anarchy” fair at 10 on FX and “The Shield” opener last night as well?
Daniel, as of 11:30a PDT, I haven’t seen numbers for either yet.
Great numbers for Bones. I doubt it will be able to maintain those ratings when it’s up against regular competition, but it’s a good sign to start off so well.
BONEs had a nice season premiere, both creatively and in the ratings.
Bones should stay in that 9.5 million range later in the month and once the other nets premiere their shows. FOX should win Wednesday Nights at 8pm with no problem.
Frank, we don’t have our cable numbers yet, but TVWeek puts the total audience at just below Obama’s peak. Interestingly, the DNC was also covered by Univision, but TVWeek, like everybody else in the English media, forgets to mention that.
An estimated 37 million people watched Alaska Governor Sarah Palin, the Republican nominee for U.S. vice president, during her star-making debut at the Republican National Convention Wednesday night, according to preliminary local data from Nielsen Media Research.
Gov. Palin’s audience eclipsed the 26 million who watched Sen. Hillary Clinton’s speech on the second night of the Democratic convention last week and the 24 million who watched speech the delivered on night three by Gov. Palin’s Democratic counterpart, Sen. Joe Biden.
Gov. Palin’s numbers are comprised of viewers on NBC, CBS, ABC, Fox News Channel, CNN and MSNBC. The Democratic convention was covered by two additional networks that aren’t airing the Republican convention: TV One and BET.
Gov. Palin’s audience was just a million viewers shy of Sen. Barack Obama’s convention record audience of 38 million on the Democrats’ closing night.
The audience for last night’s affair in St. Paul, Minn. also dwarf’s the total for the comparable hour of programming four years ago at the Republican convention.
http://www.tvweek.com/news/2008/09/palins_tv_audience_hits_37_mil.php
Sooo…if the other 3 networks that didn’t cover the Republican party actually covered it…they may have beaten Obama’s nite…I find that interesting…mmmm…isn’t there some TV/Radio ethics or rule or law that both parties get equal time on air? …if one party is on the network – that network has to give equal time to the OTHER party…? I was in radio so we gave both sides no on-air time, so we wouldn’t have to promote the party we didn’t agree with … but if we put one side on – we had to put the other view on too…
I just posted the cable news ratings data for Wednesday, September 3.
Analyze away!
thanks Bill
I’m not 100% sure, but I think the equal time law only applies to broadcast television/radio. And BET and TV One’s target audiences are African Americans, who are overwhelmingly Democrat. So it has more to do with ratings than ethics.
And how could you have passed up a purging pun about ANTM?