38.933 million watched McCain’s acceptance speech at 10pm, but where Obama had more female viewers than males, McCain had more male viewers. Here’s some additional demographic data about the 10pm hour last night via Nielsen:
| Rating | Number | |
| All Households | 24.6 | 28,298,000 |
| Persons 2+ | 13.4 | 38,933,000 |
| Women 18+ | 16.5 | 19,193,000 |
| Men 18+ | 16.6 | 17,933,000 |
| Persons 12-17 | 3.4 | 836,000 |
| Persons 18-34 | 9 | 6,108,000 |
| Persons 18-49 | 11.5 | 15,218,000 |
| Persons 55+ | 25.2 | 17,977,000 |
| African American Persons 2+ * | 8.3 | 3,063,000 |
| Hispanic Persons 2+ * | 9.9 | 4,297,000 |
| White Persons 2+ * | 15 | 32,210,000 |
Figures are the sum of the networks during the common hour of coverage. Included networks are ABC, CBS, NBC, CNN, Fox News Channel, MSNBC, Telemundo, and Univision.
*Ratings for African American, Hispanic, and White viewers show the percent of African American, Hispanic, and White persons age two and older in TV homes watching the convention coverage.
Source: The Nielsen Company
Of course he delivered far more men — the 60% male composition from the Giant game on NBC gave McCain 5 million + plus men alone as the immediate lead-out. I’m sure many of these guys would have watched anyway, but NBCs M18-49 numbers were 70 PERCENT higher than the combined ABC/CBS male audience. Hardly a coincidence. What a break for McCain — the game ended EXACTLY at 10pm and they didn’t even do post-game interviews so they could throw it to Brian Williams in St. Paul.
Alex, technically according to Nielsen the game ended at 10:01. But that’s a good point about the male viewers. I was rooting for overtime – and not just to see NBC squirm about what to do, but because I am a Redskin fan. My rooting was as effective as rooting to win the lottery has been
Robert–
It doesn’;t seem to me MCain delivcered “far more mnen”.
Technically, didn’t the rating for men just barely — but the number of women watching McCain was over a million higher than men?
I didn’t write “far more men” anywhere. Just “more men”. I think in the link Nielsen did say “significantly more men” than Obama’s speech but I think it’s where you get into comparing apples-to-pears with some data being for all viewers (even those under 18) and some being for the 18+. Unfortunately I don’t have the similar data (gender-wise) for Obama so I can’t state the relative comparisons. But yes, the number of women 18+ watching was over a million higher than men 18+.
Where are you guys looking. From what I see, it shows:
Men – 17.9 Million
Women – 19.2 Million
That’s more women!?
Timothy, more men watched McCain’s acceptance speech than Obama’s speech according to Nielsen. Unfortunately I do not have the data for Obama broken out by gender here.
but yes, 19.2 million women who watched McCain is more than the 17.9 million men who watched McCain.
Who’s this Irish dude running for President? Barack O’Bama?
LOL! My guess is that the leprechauns got to the blog! Irishness removed