You can see the full night’s Nielsen ratings data here, but here is a lot more data regarding CW’s shows for Monday night directly via CW Press release where the CW claims victory as the number one network among its target audience of young women.
THE CW TAKES SECOND CONSECUTIVE MONDAY
AS #1 NETWORK WITH YOUNG WOMEN
GOSSIP GIRL and ONE TREE HILL Power The CW to Back-to-Back Monday Wins
with Women 18-34, Females 12-34 and Female Teens
GOSSIP GIRL Ranks First in Its Time Period
Among Adults 18-34, Women 18-34 and Females 12-34
ONE TREE HILL Wins Its Time Period With Young Women
GOSSIP GIRL and ONE TREE HILL Continue to Post Impressive Gains
Versus Last Season in Key Demos
The CW Wins Monday in Key Demos in Top Markets,
including NY, LA, Chicago, Philadelphia, Dallas, San Francisco
September 9, 2008 (Burbank, CA) – A second week of strong performances from GOSSIP GIRL and ONE TREE HILL led The CW to its second consecutive Monday as the #1 network with women 18-34 (3.1/9), females 12-34 (3.0/9) and female teens (2.6/9), according to preliminary live plus same day Nielsen ratings for Monday, Sept. 8, 2008. The CW tied for first on Monday among persons 12-34 (2.1/6), and ranked second in adults 18-34 (2.2/6), behind Fox.
Facing nearly all original competition, GOSSIP GIRL won the 8:00pm hour among adults 18-34 (2.1/7), women 18-34 (3.1/9), females 12-34 (3.0/9) and female teens (2.7/9). GOSSIP GIRL ranked second at 8:00p.m. in persons 12-34 (2.0/7-tie) and women 18-49 (2.4/6)
GOSSIP GIRL continues to build dramatically over its first season, outperforming its second episode last year (9/26/07) by 31% in adults 18-34, 29% in women 18-34, 45% in adults 18-49, 27% in viewers (3.2mil).
Last night’s GOSSIP GIRL matched the second highest rated episode of the series in adults 18-34, women 18-34 and adults 18-49.
ONE TREE HILL was #1 at 9pm with women 18-34 (3.1/9), women 12-34 (3.0/8) and female teens (2.5/9), and ranked second in adults 18-34 (2.2/6) and persons 12-34 (2.1/6).
In season 6, ONE TREE HILL continues to post impressive gains, building on its second telecast last year (1/15/08) by 22% in adults 18-34, 24% in women 18-34, 23% in adults 18-49 (1.6/5), 41% in women 18-49 (2.4/6) and 18% in viewers (3.2mil).
ONE TREE HILL continues to prove to be a perfect companion with GOSSIP GIRL, retaining 100% of its lead-in with women 18-34, adults 18-49 and women 18-49, and building by 5% in adults 18-34 and 3% in total viewers.
The CW drove its major market stations to victory on Monday in target demos. Among women 18-34, The CW was number one network in New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Atlanta, Houston, Detroit, Phoenix, Seattle and Cleveland. Among adults 18-34, The CW affiliates ranked first in New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Houston, Detroit, Seattle and Cleveland.
CW blames its low rating woes on Nielsen.
http://www.syfyportal.com/news425351.html
Gee, maybe if they didnt focus so much on an extremely narrow segment of the viewing audience they might get more viewers. Im just sayin’
Nice linking.
Perhaps CW wants Nielsen to report all the bit torrent downloads and illegal streaming sites that have advertising removed!?
The CW knows EXACTLY how many people pay for it on iTunes and watch via the CW’s own site so if those numbers are really any good, let the CW REPORT them!
You know, I think we all expect these sorts of excuses from the rabid fans on the net, but from the president of the network? Who is supposed to be knowledgeable about the business? That’s just pathetic really.
Entertainment Weekly reported on Gossip Girl’s streaming in the September 12 issue: “The CW says that Girl . . . also had 23 million streams on CWTV.com during season 1.”
I find that very hard to believe, Troy. Why would they only mention it now, and not in their usual, overblown press release type way?
Troy, such streaming data without further information is practically worthless. Average time per stream (total minutes) is key, and those numbers may (or may not) include streaming for clips, interviews etc. By itself though, it’s a useless metric (other than it looks like a big number)
I’m fairly sure 23 million refers to full-length episodes and what’s there to be surprised about?
23,000,000 / 18 = 1,300,000 streams per episode (clearly there’s nothing much to brag about here)
Honestly, I would have expected more. =S
ok, i have DVR’d shows before. i have downloaded them from itunes. i dont watch commercails. why would anybody? doesnt neilson exist to help advertisers on where to put there commercails? why would the advertisers care about DVR if no one watches the commercails on them. thats why neilson doesnt show them!!! theres no point! CW, you need to think. o wait you never have thought in the first place, thats why no one watches your stupid network!!!
Bob, while CW’s whining is not smart, advertisers do care about DVR watchers. Tie ins and product placements and other forms of advertising that aren’t straight commercials do depend on all viewers, including DVR.
SG Fan, you may be right, but I have no illusions that the 23 million was an average that streamed the whole show. I’d expect it’s total streams of any length and that the number who watch the whole show is *significantly* less than 1.3 million per episode (at least via CW’s own site).
Bob, to Julia’s point the networks (and Nielsen) are spending lots of money and doing a lot of research to basically show that DVR ads are still effective. Moreover, although *we* do not see it, Nielsen measures and reports commercial viewing number for live viewing and three days worth of DVR viewing. Unfortunately we do not see this data so we can’t compare live commercial viewing with the Live+3 days of DVR viewing…