| Scoreboard |  |
 |
 |
 |
 |
|---|---|---|---|---|---|
| Total Viewers (million) | 10.291 | 8.029 | 7.024 | 5.711 | 3.121 |
| Rating/Share: Adults 18-49 | 2.4/6 | 2.9/8 | 2.7/7 | 2.2/6 | 1.5/4 |
| Rating/Share: Adults 18-34 | 1.7/5 | 2.4/7 | 2.2/7 | 1.9/5 | 1.8/5 |
The premiere of Fox’s Fringe averaged 9 million viewers and a demo adults 18-49 rating of 3.2 to lead Fox to a nightly 18-49 demo win with an average demo rating of 2.9 and the 18-34 demo win with an average rating of 2.4. Some posters in our earlier thread expressed disappointment in those numbers, but I think Fringe’s permanent 9PM home following House will likely boost its numbers starting next week. Update: The Fringe 30 minute breakdown is below and it did build its audience through the show.
NBC’s America’s Got Talent was the most watched show of the night with 11.60 million viewers helping NBC take the viewership win for the night with an average of 10.291 million.
The second outing for CW’s 90210 had viewers fleeing the zipcode. It fell from 4.91 million viewers and a 2.6 adults 18-49 demo rating last week to 3.314 million viewers [down 33%] and a 1.7 18-49 demo rating [down 35%] this week. It also fell to a 2.1 demo rating for 18-34, down from a range of 2.8-3.2 for the half hours last week. That 18-34 demo rating beat only NBC for the hour.
The premiere of CW’s Privileged had to be disappointing, not just the 2.90 million viewers, but particularly the 18-49 rating of just 1.3 and the 18-34 rating of 1.5, last among English broadcast networks last night.
Apparently, viewers will watch people going through holes and falling into water after football, but not after science fiction as the second outing of Fox’s Hole in the Wall fell to 5.10 million viewers [down 27%] and an 18-49 demo rating of 2.1 [down 40%] vs. 7.0 million and a 3.5 rating on Sunday.
Against Fringe, ABC’s Wipeout did quite well in the demo with a 2.8 rating from 8-9 and a 3.0 rating from 9-10. It averaged 7.10 million viewers. ABC’s Primetime: Medical Mysteries won the 18-49 demo from 10-11 with a 2.2 rating and the 18-34 demo with a 1.9 rating.
CBS’s Big Brother also held up near its summer season averages with 6.98 million viewers and a demo 2.6 rating. Fashion Rocks drew but 5.10 million and an 18-49 demo rating of 1.9 from 9-11pm.
Full details:
| Time | Net | Show | Viewers Live+SD (Millons) | 18-49 Rating/ Share | 18-34 Rating/ Share |
| 8:00 | NBC | America’s Got Talent | 10.537 | 2.3/7 | 1.6/5 |
| FOX | Fringe | 8.917 | 3.2/9 | 2.5/8 | |
| ABC | Wipeout | 7.180 | 2.8/6 | 2.4/7 | |
| CBS | Big Brother 10 | 6.974 | 2.6/7 | 2.2/7 | |
| CW | 90210 | 3.314 | 1.7/5 | 2.1/6 | |
| 9:00 | NBC | America’s Got Talent | 12.596 | 2.8/7 | 1.9/5 |
| FOX | Fringe | 9.176 | 3.3/9 | 2.6/8 | |
| ABC | Wipeout | 7.013 | 3.0/8 | 2.5/7 | |
| CBS | Fashion Rocks | 4.919 | 1.8/5 | 1.7/5 | |
| CW | Privileged | 2.929 | 1.3/3 | 1.5/4 | |
| 9:30 | FOX | Hole In The Wall | 5.106 | 2.1/5 | 1.9/5 |
| 10:00 | NBC | Law & Order: SVU (repeat) | 7.741 | 2.0/5 | 1.5/4 |
| ABC | Primetime:Medical Mysteries | 6.879 | 2.3/6 | 1.9/6 | |
| CBS | Fashion Rocks | 5.242 | 2.1/6 | 1.8/5 |
Here’s the 30 minute breakdown for Fringe:
| Time | Net | Show | Viewers Live+SD (Millons) | 18-49 Rating/ Share | 18-34 Rating/ Share |
| 8:00 | FOX | Fringe | 8.884 | 3.1/9 | 2.4/8 |
| 8:30 | FOX | Fringe | 8.949 | 3.1/9 | 2.5/7 |
| 9:00 | FOX | Fringe | 9.176 | 3.3/9 | 2.6/8 |
Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.
Definitions:
Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for “next day” immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night’s 10-11pm affiliate #’s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
OMG. Fringe only 2 mio? I cannot believe this.
There’s less and less TV viewers every season, it’s becoming a trend, and with the DVR’s and internet viewing (legal/illegal) and everything it’s manifesting into fewer and fewer live viewers.
I guess that’s understandable.
BTW Fringe was good, not spectacular which I was expecting from J.J.
As much as I’m sure CW is going to pretend they are sublimely happy about these ratings, I would really like their press release this week to be titled 9021-DOH!
Sorry, meant to say that less viewers watch scripted shows live. Watching “election speeches, olympics, idol, superbowl” is stupid when it isn’t live.
Yeah, scripted shows are doomed. I don’t know why. It seems that people today want “watch and forget” tv and aren’t really interested in having to get involved anymore. I’ve heard so many people say that they stopped watching LOST because they couldn’t stand not knowing what is going on. Everyone wants to know the beginning, middle, and the end ASAP and can’t stand to wait or let things unfold in time. I guess it might be part of out NOW culture where everything moves faster and faster.
COME ON! fringe was sooooo good. y only 9 million viewers. if this show gets canned i wll never watch FOX again! does anyone know what fox thought of the fringe results.
9 million viewers? Depends on where it goes from here. If the key demo holds up and the number of viewers stays over 8 million, it should get a Season 2.
Its really just an updated version of the X-FILES crossed with LOST. Its not bad and I will watch again next week. Its better than any talent or reality show.
Good to see that awful 90210 retread biting the dust. Just another worthless remake of a marginal series.
I thought Fringe was either going to be a massive hit or a bomb. To me, a massive hit would be in the 15 million range for FOX. 9 million is just not cutting it.
I was not impressed with the pilot; in fact, I thought it was horrible. A mish/mash of sci fi/horror cliches. It may get a bump from House initially, but what happens when Dancing With The Stars premieres?
For me, I’m more interested in The Mentalist. I will watch that and House instead of House/Fringe.
It is somewhat surprising given the amount of advertising that Fox did for Fringe that it only turned in 9 million. You really can’t take too much away from the first week’s episode. Word of mouth will probably help the show. Keep in mind that “K-Ville” was a top 20 show last season for its first episode, and people quickly fled from the bayou after that.
it felt that fox just promoted it so much, that anything under 10 million viewers is dissapionting. I liked it. it wasnt amazing, but it was good enough for me to return for next week.
While I think Fox HAS to be disappointed with Fringe’s numbers, its numbers will go up next week with House as a lead-in.
Hate to say it, but fringe has more potential than lost. It doesn’t look quite as good as lost,(hard to beat the beautiful island photography) but is slick nonetheless. Its characters aren’t as good, but the premise allows for stronger stories week to week and its overreaching arc has potential to be brilliant as long as they don’t drag it out. It should be resolved by the end of season one.
Too bad for Privileged. Unlike GG, it actually has some real substance. And lots of humor. JoAnna Garcia rocks.
(I just thought I’d throw that in here, seeing how all the other comments are about Fringe.)
Not surprised to see 90210’s ratings plummet after that horrible pilot they aired last week.
I guess The CW’s days really are numbered…
“sigh”…I’m torn…I really don’t know If Fringe is good enough to stay with it…I like the “24″ theme – but not sure about the “Lost” theme where one mystery unravles thru several years…24 wraps it up at end of season…with Fringe – their looks to be a lot of “one off” episodes – that i think if I have time with it -i’ll check in on it…For now I’m watching Terminator and will wait for the countdown to Dollhouse & 24…(cue 24 sound effect…now…clinko, clinko, clinko).
Holy God – that 90210 rating was even worse than I thought it would be! I was thinking it would be 4.0mil the second time out, and then drop to 3.5-3.8 for the rest of the season.
This is Karma for not promoting Supernatural at ALL.
I watched almost all of Fringe yesterday, but couldn’t stomach it any more when it wasn’t enough that one of the agents almost died and miraculously was brought back to life with something off the rack from Wal-Mart in a mere 24 hours. But then he turns out to be the bad guy, and they have to kill him again with your standard, garden variety, high speed chase! No wonder these dang shows are getting so expensive. If only they’d use the money to hire quality talent than going for cheap, overdone special effects. I refuse to be yanked around like that as a viewer, plus the only guy doing any acting was the lunatic who played Denethor from Lord of the Rings. Wow, he made the rest of the cast look like six graders. I thought the female lead was weak, and the guy playing Mr. Lunatic’s son looked like a cardboard character from 100 other sci-fi shows. I wish they’d actually go out and hire some actors (like another show I like), and quit hanging out at local gyms seeing which pretty boy or girl they can dress up and throw on screen and call it a ‘new show’.
“It seems that people today want ‘watch and forget’ tv and aren’t really interested in having to get involved anymore. I’ve heard so many people say that they stopped watching LOST because they couldn’t stand not knowing what is going on.”
It’s not just that, I think. So many dramas are nothing but angst, angst, angst all the time, and frankly, it gets a little wearying. I’ve stuck with “House” because it has great characters and dark humor to go along with the drama, but it seems to me not many dramas are rising to that level anymore.
fringe just might make it.
90210 is doomed. lol
Maybe people aren’t watching tv because they are so sick of the violent shows and trash out there.That’s why the funny shows are getting pretty good ratings even repeats.I just wish there was like a Carol Burnett type of show back on tv guaranteed it would get over 30 million viewers.
Oh I see this show Fringe being cancelled soon.
Fringe – cancelled soon.
90210 – man, what an embarrassment. It will probably drop even further next week. When is the network going to learn that shows like GG/90210 are not what people wanna watch? They already had some great shows which they ignored and now they’re suffering for it.
Next Tuesday night is the bellweather for Fringe after the premiere of House. If it’s up and stays there, the gloom and doom is unfounded. If it pulls less than it did last night, then you can be concerned.
I think even if Fringe only keeps the numbers it got this week, it will be in trouble. Last fall House was getting over 18 million viewers and 7.4 in the demo. If Fringe only holds 50% of its lead-in, I think it could spell trouble.
Yes, Standoff did about these sort of numbers coming out of House in the beginning of the 2006-2007 season, and look where that got it. As soon as it was switched, Standoff collapsed and was canceled.
fringe looked really good. I think it has a good shot of building an audience.
The bigger sister on Privileged looks a little out of place – but the story has potential. good luck
Bill, but that’s just it. Fringe might only survive because of the lead-ins. It’s not fair to a certain other show that has to stand on it’s own. And, unlike Fringe, is getting very positive reviews all around, from both fans and journalists.
Bill,
Also, the Weakest Link premieres next week. How will Fringe hold against that? I think the true test is Premiere Week, when Dancing with the Stars airs (I’d be very afraid for FOX Mondays and Tuesdays).
Correction: The Biggest Loser for The Weakest Link
Andrea, if House doesn’t completely destroy ABC’s Opportunity Knocks among 18-49 year old viewers on Tuesdays at 8pm, I will for sure buy you a cookie.
Big marketing push? I only became aware of the show a week before the debut and I am a big sci-fi fan. I was one of the idiots that had no idea about Firefly until it was cancelled. I watched Firefly on DVD an OMG I loved it. I now consider myself one the people to blame for its cancellation. Hopefully more people like me become aware of Fringe and start watching so that it avoids cancellation because I think it reaaly is a good show.
I am a HUGE sci-fi fan, and so I had high hopes for Fringe. So, I watched a little of Fringe, got bored, watched 90210 (which wasn’t that great but at least held my attention), turned back on Fringe, got bored (and unimpressed by the lead female’s acting), watched Privileged, was amazed at how interesting Privileged was, and kept watching Privileged. I think I’ll try to watch the Fringe pilot again online. Hopefully, it will be more captivating when I’m not so tired from a long day of work. If not, then I’ll become a House/Privileged fan.