Comments on: Ratings Saturday, September 13: USC Crushes Ohio St., ABC Wins Big

By: Robert Seidman

Robert Seidman — Mon, 15 Sep 2008 22:17:25 +0000

Thanks Andrea — I just posted the press release (has some more data on demos and encores) here:

http://tvbythenumbers.com/2008/09/15/lifetimes-coco-chanel-sews-up-52-million-viewers/5115

By: Andrea

Andrea — Mon, 15 Sep 2008 22:08:36 +0000

Coco Chanel got 5.2 million viewers from 8 to 11 pm on Lifetime

By: Robert Seidman

Robert Seidman — Mon, 15 Sep 2008 19:32:41 +0000

Unfortunately the only data we get for overnight reporting is for shows airing during primetime. These Fox shows air after primetime, so we don’t see them. It’s possible that we might see some discussion of either or both if NBC puts out a press release about Saturday Night Live which discusses the competition. If they do, we’ll post it… It’s also possible that since it was the premiere of Talk Show with Spike Feresten that Fox itself would issue some kind of release, but as of this writing I haven’t seen any numbers floating around.

By: R.J.

R.J. — Mon, 15 Sep 2008 19:24:41 +0000

How did Mad TV and Talkshow with Spike Frester do?

By: sean

sean — Mon, 15 Sep 2008 18:39:52 +0000

Great numbers for ABC here. As for Chuck on Mondays, I think it has a tough time ahead of it. I’m more interested in 24 however and what kind of number it can expect to pull in after such a long time off the air. I’m a big fan of the show, but given the length of time it’s been off air, I kind of forgot about it until I picked up season 5 on DVD Saturday. Does anyone have any thoughts on how strong 24 will perform on it’s return?

By: Robert Seidman

Robert Seidman — Mon, 15 Sep 2008 16:48:49 +0000

Mike, hard to say. DWTS is the biggest competition but it’s more likely Chuck is really competing for viewers with TSCC and the CBS comedies, and of course, Gossip Girl It will be interesting to see the numbers and the DVR numbers for all these shows.

By: Mike G.

Mike G. — Mon, 15 Sep 2008 16:35:54 +0000

What do you think the odds are that Chuck is going to regain its audience when it returns to Mon nights in a couple of weeks? It is on against stiff competition. I personally think it is going to be the odd man out.

By: Robert Seidman

Robert Seidman — Mon, 15 Sep 2008 14:33:38 +0000

Haha, I’m with you Mikey. Google, while extremely valuable to us on the search engine traffic side is not so valuable on the advertising/publishing side. We can’t, for example, track how many people clicked the Ohio State ringtone ad to console themselves. So for all we know, despite the irony, it may have been one of the most-clicked ads yesterday.

Thanks for the kind words re: the “hit show” post.

By: Mikey

Mikey — Mon, 15 Sep 2008 14:12:26 +0000

I have to say I find it hilarious that Google has placed an ad for Ohio State ringtones next to this story about the Buckeyes getting their asses blown out of the Coliseum before a nationwide audience!

Yep, you can’t beat the precise targeting of the Google!

Great post on what constitutes a hit, by the way.

By: Tony

Tony — Sun, 14 Sep 2008 22:51:38 +0000

Thanks for the info!

By: Robert Seidman

Robert Seidman — Sun, 14 Sep 2008 22:11:13 +0000

Tony, Bill posts the broadcast live plus seven day DVR numbers for the broadcast networks on Mondays (provided that they’re available from Nielsen), but this data lags behind signficantly as it takes Nielsen time to put together the DVR data. Nielsen is working on the lag, but what will be posted tomorrow will be the numbers for the week of August 26-31. Numbers for September 8-14 will not be available until two weeks from tomorrow.

Julia — ah, “Big Blue” fan. I can see where seeing Ohio St. get smacked down would take a little of the edge off of the seven fumbles…

By: Tony

Tony — Sun, 14 Sep 2008 21:57:46 +0000

Hi Mr Seidman, I had a question. When will the new DVR numbers arrive?

By: Julia

Julia — Sun, 14 Sep 2008 21:44:52 +0000

If I watched any games on TV yesterday, that would be the only reason I would watch this one. Take a bit of the edge off of ND beating Michigan.

By: Robert Seidman

Robert Seidman — Sun, 14 Sep 2008 21:41:05 +0000

Are you suggesting that the blowout is what kept people tuned in?

By: Julia

Julia — Sun, 14 Sep 2008 21:30:50 +0000

Everyone wins when Oh How I Hate loses.