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Ratings Sunday, September 14: NBC, Steelers Gut Out Win

Posted on 15 September 2008 by Bill Gorman

Scoreboard NBC CBS ABC FOX Uni CW
Total Viewers (million) 13.557 10.136 6.434 5.152 2.513 2.015
Rating/Share: Adults 18-49 5.5/14 3.0/8 2.1/5 2.1/6 1.0/3 0.8/2
Rating/Share: Adults 18-34 4.9/14 2.3/7 1.6/5 1.9/6 1.2/3 0.8/2

Playing hurt and in a windstorm, Ben Roethlisberger lead the Steelers to a gutsy win and NBC’s football lineup steamrolled the competition on Sunday night averaging 13.57 million viewers a demo adults 18-49 5.5 rating and a demo adults 18-34 rating of 4.9. Sunday Night Football was the most watched show of the night in all its hours peaking from 9-10 with 16.963 million viewers.

Assisted tremendously by an NFL overrun which boosted 60 Minutes reported numbers (see note on fast affiliate ratings below), a strong Big Brother and repeats CBS was second in average viewers with 10.136 million, the 18-49 demo with a 3.0 rating and the 18-34 demo with a 2.3 rating. 

ABC, Fox and the CW were all repeats. I’m not one to read much into the performance of repeat episodes. Update: The Chicago CW affiliate broadcast the Cubs no hitter last night, not the CW network shows, expect that to lower the CW final results for the night.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
7:00 CBS 60 Minutes 17.467 5.7/17 5.1/16
  ABC America’s Funniest Home Videos (repeat) 7.537 2.1/6 1.5/5
  NBC Football Night In America 6.992 2.7/8 2.3/7
  FOX Simpsons x2 (repeat) 4.059 1.7/5 1.9/6
  UNI Show de los Suenos: Sangre de Mi Sangre 2.008 0.9/2 1.1/4
  CW One Tree Hill (repeat) 1.303 0.5/1 0.5/2
           
8:00 NBC Sunday Night Football (Steelers/Browns) 15.173 6.1/16 5.4/16
  CBS Big Brother 10 10.256 2.7/7 2.0/6
  ABC Extreme Makeover: Home Edition (repeat) 7.143 2.3/6 1.9/5
  FOX Fringe (8-10p) (repeat) 5.569 2.3/6 1.9/6
  UNI Show de Los Suenos: Sangre de Mi Sangre 2.730 1.1/3 1.3/4
  CW Priviledged (repeat) 2.010 0.8/2 0.7/2
           
9:00 NBC Sunday Night Football (Steelers/Browns) 16.963 6.8/16 6.0/16
  CBS Cold Case (repeat) 6.454 2.0/5 1.4/4
  FOX Fringe (8-10p) (repeat) 5.828 2.4/6 2.0/5
  ABC Desperate Housewives (9-11p) (repeat) 5.618 2.0/5 1.7/4
  UNI Show de Los Suenos: Sangre de Mi Sangre 2.880 1.1/3 1.3/3
  CW America’s Top Model (repeat) 2.733 1.2/3 1.0/3
           
10:00 NBC Sunday Night Football (Steelers/Browns) 15.100 6.4/16 6.2/16
  CBS CSI: Miami (repeat) 6.369 1.6/4 1.0/3
  ABC Desperate Housewives (9-11p) (repeat) 5.440 1.9/5 1.5/4
  UNI Show de Los Suenos: Sangre de Mi Sangre 2.434 1.0/3 1.0/3

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for “next day” immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night’s 10-11pm affiliate #’s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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11 Responses to “Ratings Sunday, September 14: NBC, Steelers Gut Out Win”

  1. pauldee2k8 says:

    Fringe pulled in about 57 % of its premiere numbers, pretty impressive, hopefully this leads to higher viewership in week 2, especially with the ample lead-in support from House.

  2. Bill Gorman says:

    As much as anything in life can be guaranteed, I *guarantee* that Fringe’s second new episode ratings will be higher than its premiere ratings. How much higher and where that number goes for the third episode is what will be interesting.

  3. Wopa says:

    Good numbers for the ladies of Wisteria Lane.

  4. Jonathan B. says:

    How big was the NFL overrun in CBS, because those are some VERY high Demo numbers for 60 Minutes. Though it’d be crazy of it was the #1 show for the week instead of Sunday Night Football.

    And yeah, for an encore that’s a great number for Fringe. Tuesday’s numbers will indeed be interesting to see…

  5. Charles says:

    I know its rare for The CW do have impressive numbers(no, Gossip Girl and 90210 dont count), but they have to be liking those numbers for Privileged. 2 million for a show that just premired? Thats just 300,000 less than what it got for the premire. Now if only those people watched it in its actual time slot…

  6. Jonathan it was around 45 minutes. Certainly the numbers for the Big Brother clip show will be adjusted down…

  7. Bill Gorman says:

    Jonathan, you can pretty much ignore the numbers for 60 Minutes and Big Brother in terms of comparing them to past shows. Those numbers are only useful to gauging how many people were tuned into CBS during those hours last night.

  8. JM says:

    OTH numbers are missing…

  9. whoops, I can’t edit the table right now but OTH had 1.303 million viewers and a 0.5/1 and 0.5/2 among 18-49 and 18-34 year olds respectively.

  10. Bill Gorman says:

    JM, mea culpa to you and all the other OTH fans out there. Table updated!

  11. Josh says:

    likw what charles said.. Privileged did really well :) this just shows that its in the worng slot!


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