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Early Ratings Report: Fox Dominates with House and Fringe. 90210 Holds Up?

Posted on 17 September 2008 by Robert Seidman

The full overnight report is now up.

Update: Amazing retention for Fringe holds: 13.363 million!  House had 14.409 million and a 5.6/16, and 4.9/15 in the 18-49 and 18-34 demographics respectively.  Fringe held up in the demos as well with a 5.2/13 and a 4.5/12.  Wow.  I expect next week really tells the tale on Fringe.  These numbers are better than I thought. While there was a drop off from the 1st half hour to the second and it wasn’t small,  it wasn’t as big as I expected.  13.948 million in the first vs. 12.778 mil in the second.  Big Brother’s finale managed to hold up well at 9pm despite this with 7.63 million and a 2.7 among 18-49 year olds. 

The season premiere of House pulled in a 9.0/15 household rating/share in the early metered market reports (please remember these are just an early slice and subject to change).  Fringe appears to have benefited greatly from the return of Dr. House greatly scoring an 8.6/13.  If those numbers hold up (and we’ll see) when we get the fast affiliate data, that’s an outstanding retention of the lead-in audience out of House.   

I’m drinking the Kool-Aide somewhat as what I watched last night, although slightly timeshifted was House and Fringe.

It looks like Wipeout has cooled off massively down to a 3.3/5 in its season finale.   The CW’s 90210 scored a 2.7/4 and week two of Privileged netted a 2.1/3.  If 90210’s numbers hold up, that is better than expected from my point of view as last week it had a 2.8 household rating in the early metered market ratings, so the drop of a tenth of a ratings point doesn’t seem steep considering House’s premiere.

 

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23 Responses to “Early Ratings Report: Fox Dominates with House and Fringe. 90210 Holds Up?”

  1. Paul says:

    I don’t think 90210 will get the back nine, although it seems to be holding up, CW must have been expeting at least 4 million and now Gossip Girl & One Tree Hill are marginally beating it.

  2. Ben says:

    Yeah Paul, i think 90210 will get less audience than Gossip Girl.
    so im waiting for the CW to change 90210 promos and say GOSSIP GIRL is the #1 show

    xD

    xxx
    B

  3. Raymond says:

    Of course 90210 will get the back 9!!! What else do they have? There is no way they sunk millions of marketing dollars and millions into development to junk the show – look at Life is Wild that show didn’t even get one million viewers and it aired all its produced episodes. They will be expecting to grow the program and are hoping that once encores finish up on Wednesday there will be marginal to substantive increases to push it into “hit” territory (right now it is still not too bad).

  4. Raymond says:

    Btw Bill or Rob do you have the finals for Monday?

  5. I’m with Raymond mostly. I’ll be surprised if 90210 doesn’t get a shot at the whole year. Raymond, we do have Monday finals for the CW shows linked here (but we don’t regularly receive or report final numbers on a nightly basis, sorry):

    http://tvbythenumbers.com/2008/09/16/gossip-girl-sets-records-one-tree-hill-best-in-almost-two-years-cw-spin/5143

  6. Em says:

    i woudnt be totally surprised if House at 14 million will be pretty much the top show of the fall.. greys anatomy seems to be down a lot right and well, maybe CSI will get higher than 14 million and maybe DWTS will too, but not much higher

  7. Em, I will be SHOCKED (shocked I say) if House isn’t dominated by Grey’s in total viewers and in all female demos. Though it is my favorite of currently airing scripted dramas for the Fall, I will be very surprised if House is the top show..

  8. Raymond says:

    That’s intense – insane retention for FOX I for one was certainly not expecting this – I just watched the pilot the other day, I personally thought it was just okay with some promise but expected no more than 10-11mil viewers (which I know FOX would still be happy with). But these numbers are just crazy (especially the demos – and the small drop off). But yes, caution as one says, next week the numbers may tell a different story – but at this point I would be surprised to see them fall much.

  9. 1982 says:

    I’m almost sad to see Fringe did well. I watched the first ep, and the first half of the second then switched off. I felt like someone was trying to shock me with the over the top screaming and all but at the same time offering not that much underneath. But, I guess the fans will be happy with it.

  10. tv says:

    i think it would have been more interesting to see what fringe would have gotten this week if it Didnt air after House, but more on its own. now its so hard to tell who watched it for the first time ( because they just remained in front of the TV after House to check out the new show) and who came back to the show from last week.

    like one example: when fifth grader first came out it recieved over 25 million viewers but that was Only because of american idol, now when its airing alone, it recieves around 5 million

  11. spacerangersfan says:

    That is the least-viewed season premiere for House since the very first season. And, not counting the post-strike episodes (April and May 2008), the least-viewed episode since October 21st, 2006. Of course, House has always had a wacky time of it due to the huge increase it receives halfway through the season thanks to American Idol. Still, 14.4 million is disappointing.

  12. I agree, the story here is probably not how well Fringe performed, but how relatively low House’s numbers were. Though it was somewhat over the map last year and could rebound. TV, it would be nice to see what you suggest, but it would be nice if Gisele Bundchen liked me more than Tom Brady, sadly, we have to accept the reality we’re dealt! It will be a while before we’d see how Fringe does on its own, and if it makes it to that point, that’s probably a good sign for the show. We’ll see. BTW, 5th Grader did close to 7 million last Friday. It’s not 25 million, but it’s better than 5 million and not bad considering it was a Friday.

  13. Paul says:

    If One Tree Hill ends this season then maybe CW will have Gossip Girl & 90210 on next fall. I watched the pilot of 90210 but i am not watching anymore until it gets the back nine because i don’t wanna be left hanging.

  14. copasetic says:

    “I’m drinking the Kool-Aide somewhat as what I watched last night, although slightly timeshifted was House and Fringe.”

    Say what?

  15. Bob says:

    There’s no way OTH will get canceled.

  16. copasetic: haha, translation: I did watchHouse and Fringe last night, not live, but via my DVR.

  17. Bob says:

    14 million for House is a big disappointment. Where’s the Super Bowl push? Criminal Minds gets more viewers. I know it does worse in demos but at least the cast doesn’t get 400000 per episode

  18. Christian says:

    Where’s the Super Bowl push for Criminal Minds? ;)

  19. Bob says:

    @ christian

    Nowhere. But House is a much bigger name than CM. I would’ve expected at least to hold on to last year numbers

  20. last year’s data for House. This would have ranked next to last in terms of total viewers had it aired last year.

  21. Christian says:

    I’m just messing with ya, Bob.

    I did expect around 16-17 million for House, so yes this is a tad low.

  22. Cameron says:

    As a viewer in the UK I was just wondering if House was going out earlier in the night compared to last year? That would explain the dip in ratings. And doesn’t Dancing With The Stars return soon? That will be up against Fringe and then we’ll see if Fringe does have legs in the ratings.

  23. yes, House is airing an hour earlier this year, and I’d agree that explains at least some of the dip. DWTS begins tomorrow, and yes, the Tuesday results show will go head-to-head with Fringe.


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