2006-8 viewers are Live+SD.
Update: The final 2008 Nielsen numbers are in, and at 12.339 million viewers, Sunday’s Emmy broadcast TV audience was the smallest since 1990’s 12.299 million.
Historical Emmy Awards viewership and Ad Cost:
| Year | Viewers, Live (million) | Ad Cost per thousand (CPM) |
|---|---|---|
| 1986 | 35.8 | |
| 1987 | 14.4 | |
| 1988 | 15.4 | |
| 1989 | 17.2 | |
| 1990 | 12.3 | |
| 1991 | 18.5 | |
| 1992 | 20.4 | |
| 1993 | 18.9 | $13.27 |
| 1994 | 21.2 | $11.63 |
| 1995 | 18.0 | $16.72 |
| 1996 | 20.6 | $12.53 |
| 1997 | 18.8 | $18.31 |
| 1998 | 19.4 | $17.29 |
| 1999 | 17.5 | $23.42 |
| 2000 | 21.8 | $19.47 |
| 2001 | 17.1 | $21.87 |
| 2002 | 20.0 | $22.81 |
| 2003 | 17.9 | $27.25 |
| 2004 | 13.8 | $29.29 |
| 2005 | 18.7 | $25.07 |
| 2006 | 16.2 | $23.16 |
| 2007 | 13.0 | |
| 2009 | 12.34 |
Data: ©2008 The Nielsen Company. All Rights Reserved.
Does anyone know why the ratings dropped so much in 1987? The strike wasn’t until 1988. Thanks!
Matt, I looked at the spreadsheet data for the Emmys. I believe there were a couple of factors at play. One 1986 was actually a big UP year. In 1986, it ran on NBC, and had a household rating/share of 23.1/36 – the year before on ABC, it had an 18.6/29 and the year before that on CBS it had a 17.1/33 (and viewers of 20.2 million).
in 1987 — for the first time — and then for six straight years, the awards moved to Fox. not as many people watched Fox back then — that predates NFL and even The Simpsons!