MediaPost is reporting:

Prime-time product placement occurrences on broadcast network programs increased overall by almost 12% during the first and second quarters of 2008.  The top 10 programs featured 21,427 occurrences between January and June of this year-compared to 17,370 occurrences in the same time period in 2007.

The increase in the overall broadcast occurrences can primarily be attributed to “Biggest Loser” and “Hell’s Kitchen.” During the first half of 2008, “American Idol,” was the top program, in terms of the number of placements.  Four of the top 10 programs aired on NBC.

Top 10 Programs for January – June 2008: Product Placement on Broadcast TV
Program	Network	Total # Occurrences
American Idol	FOX	4,636
Biggest Loser	NBC	4,364
Deal or No Deal	NBC	2,122
Extreme Makeover Home Edition	ABC	1,776
Apprentice	NBC	1,646
Hell’s Kitchen	FOX	1,596
Big Brother 9	CBS	1,514
One Tree Hill	CW	1,308
America’s Next Top Model	CW	1,259
Last Comic Standing	NBC	1,206
Total: Top Ten		21,427
Source: Place Views, Nielsen Product Placement Service

The top 10 featured brands on prime-time broadcast network television increased by 38.5% in the first half this year, from 6,848 occurrences in the first half of 2007 to 9,485 between January and June of 2008.  Coca-Cola was again the top brand. 24-Hour Fitness Centers and Chef Revival cooking apparel rounded out the top three brands on broadcast television.

Top 10 Brands for January – June 2008: Product Placement on Broadcast TV
Brand	Product Category	Total # Occurrences
Coca-Cola	Soft Drinks	2,990
24-Hour Fitness	Fitness Centers/Clubs	1,765
Chef Revival	Apparel	1,308
AT&T	Wireless Telephone Services	701
Pussycat Dolls Lounge	Nightclubs	602
Nike	Sporting Footwear	575
Freemotion Fitness	Exercise Equipment	409
Chicago Bears	Football Team	383
Nike	Apparel	378
Precor	Exercise Equipment	374
Total: Top Ten		9,485
Source: Place Views, Nielsen Product Placement Service

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