Live + Same Day Cable News Daily Ratings for September 29, 2008
P2+ Total Day
FNC – 1,736,000 viewers
CNN –1,183,000 viewers
MSNBC –723,000 viewers
CNBC – 565,000 viewers
HLN – 343,000 viewers
P2+ Prime Time
FNC – 3,713,000 viewers
CNN –1,902,000 viewers
MSNBC-1,658,000 viewers
CNBC –429,000 viewers
HLN – 873,000 viewers
25-54 Total Day
FNC – 451,000 viewers
CNN –420,000 viewers
MSNBC – 253,000 viewers
CNBC –173,000 viewers
HLN- 163,000 viewers
25-54 Prime Time
FNC –974,000 viewers
CNN – 747,000 viewers
MSNBC – 645,000 viewers
CNBC – 164,000 viewers
HLN – 379,000 viewers
35-64 Total Day
FNC –796,000 viewers
CNN – 576,000 viewers
MSNBC – 385,000 viewers
CNBC – 317,000 viewers
HLN – 216,000 viewers
35-64 Prime Time
FNC – 1,648,000 viewers
CNN –970,000 viewers
MSNBC –898,000 viewers
CNBC –254,000 viewers
HLN –543,000 viewers
Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,093,000 viewers (305,000) (604,000)
American Morning-568,000 viewers (217,000) (287,000)
Morning Joe- 465,000 viewers (152,000) (235,000)
Squawk Box- 416,000 viewers (129,000) (268,000)
Morning Express w/ Meade- 257,000 viewers (168,000) (189,000)
6PM – P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,851,000 viewers (678,000) (1,344,000)
Situation Room- 1,812,000 viewers (565,000) (830,000)
Race/White House w/d Gregory- 1,052,000 viewers (322,000) (534,000)
Mad Money–705,000 viewers (261,000) (468,000)
Prime News-402,000 viewers (211,000) (275,000)
7PM – P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,793,000 viewers (746,000) (1,455,000)
Lou Dobbs–2,097,000 viewers (636,000) (901,000)
Hardball w/Chris Matthews—1,272,000 viewers (387,000) (616,000)
CNBC **Is Your Money Safe(7PM-11PM)—493,000 viewers (195,000) (301,000)
Glenn Beck – 638,000 viewers (302,000) (439,000)
8PM – P2+ (25-54) (35-64)
The O’Reilly Factor- 4,650,000 viewers (1,183,000) (2,063,000)
Election Center—1,774,000 viewers (682,000) (887,000)
Countdown w/Keith Olbermann– 2,150,000 viewers (825,000) (1,147,000)
Nancy Grace –1,139,000 viewers (467,000) (720,000)
9 PM – P2+ (25-54) (35-64)
Hannity & Colmes—3,754,000 viewers (982,000) (1,589,000)
Larry King Live—1,876,000 viewers (712,000) (897,000)
Rachel Maddow Show–1,687,000 viewers (610,000) (882,000)
Glenn Beck- 793,000 viewers (344,000) (541,000)
10 PM P2+ (25-54) (35-64)
On the Record w/Greta—2,736,000 viewers (758,000) (1,291,000)
Anderson Cooper 360 –2,057,000 viewers (846,000) (1,125,000)
Countdown w/Keith Olbermann–1,138,000 viewers (502,000) (666,000)
Nancy Grace –746,000 viewers (357,000) (413,000)
11 PM P2+ (25-54) (35-64)
The O’Reilly Factor–1,895,000 viewers (666,000) (966,000)
Anderson Cooper 360—1,255,000 viewers (527,000) (721,000)
Rachel Maddow Show–645,000 viewers (269,000) (381,000)
Mad Money—354,000 viewers (173,000) (261,000)
Showbiz Tonight– 456,000 viewers (206,000) (256,000)
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of March, 2008)
CNN/HLN: 96.93 million HHs
CNBC: 95.13 million HHs
FNC: 94.55 million HHs
MSNBC: 91.59 million HHs
Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.
CNBC numbers are HUGE — wonder what the rest of the business day looked like. Any ideas?
THE_A, I’d love to know all the pre-5pm ratings directly, but you can infer them a bit by looking at the prime time vs. the total day numbers and comparing them to previous dates.
Maybe if you send your source(s) a nice, freshly baked basket of cookies…they’ll give you dayside numbers?!
THE_A. We probably need to save our cookie money to apply it to yet another server upgrade to handle demand. Our growth has been more than expected. However, probably no harm in just asking CNBC.
My guess is the only reason there haven’t been press releases is because it would be somewhat unseemly to gloat about ratings during a bad time for the market.
Pre-5am CNBC only has 1 hour of programing usually. The first hour of Worldwide Exchange. I don’t think they are going to make simulcasts of Squawk Box Europe a regular feature. If they do, thats how you know the ratings aren’t that bad.
Frankly, I don’t understand why they don’t do that anyway. Its all the same company! Any $$ CNBC US would make on Squawk Box Europe would be pure profit!