THE CW’S 90210 GAINS STEAM,
BUILDING WEEK-TO-WEEK IN ALL KEY DEMOS
90210 Improves Over Week Ago in Adults 18-34, Women 18-34,
Adults 18-49, Women 18-49 and Viewers
Against Tough Competition, 90210 Ranks Second in the Hour in Target Demos
PRIVILEGED Matches or Builds Over Last Week in Key Adult Demos and Viewers
October 1, 2008 (Burbank, CA) – The CW’s 90210 gained momentum with solid week-to-week growth in all key categories, improving over last week’s telecast by 15% in adults 18-34 (2.3/7), 11% in women 18-34 (3.1/9), 7% in adults 18-49 (1.6/5), 5% in women 18-49 and 9% in viewers (3.2mil), according to preliminary live plus same day Nielsen ratings for Tuesday, Sept. 30, 2008.
Against all original competition, 90210 ranked second in 8:00-9:00p.m. hour in the target demos of adults 18-34, women 18-34 (3.1/9-tie), persons 12-34 (2.0/6) and women 12-34 (2.6/8).
In its fourth telecast, PRIVILEGED held steady, retaining 100% of its week ago performance in adults 18-34 (1.2/4), and building week-to-week by 4% in total viewers and 13% in adults 18-49.
I just love how they skate around the issue, don’t you? Last week, they only had 2.96 million viewers. Now, they’re up to 3.2 million. What kind of “steam” is that? It’s more like a cloud of smoke.
What really irritates me about The CW lately, at least in their press releases, is that they’re focusing; in my opinion, too much on women during M-W, but not giving a rat’s a** about securing their male audience the rest of the week. The only thing they’re doing, at least from my point of view, is alienating their male audience.
If The CW wants to play in the big leagues, they’ve got to develop some television shows that some of the other networks have, such as Cold Case or Without a Trace. That is the only way I can see this network staying afloat. After all, it’s sort of been proven that people, in general, love procedural shows because even if they don’t watch on a regular basis, the format is always the same and they can get into a show even if they don’t follow the show.
I read your post about “The Graysons” and quite frankly, I don’t see why Warner Brothers would want to bring such a show to a network that wants women as its main audience. This show would no doubt focus on a male teenager, and to pick up a show like that would be the very opposite of what The CW is currently trying to do at the start of every week.
Sorry, CW, but you can’t bounce back and forth with who you think your audience is every week.
Proof there’s no God if the CW is still around.
I hate the CW so much, every day I pray for the CW to close.
But it seems the devil is set to let this crap of a network go on with their atrocious shows.
First all those horrid OC clones and now the Graysons???
WTF???? They want to kill another comic character? Why???
I give up hoping for a departure of the CW, but at least please cancel Supernatural. Please, please let Supernatural go and die. The CW and Kripke are destroying this show, please somebody stop them.