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Fox News Breaks Records: Cable News Ratings for Thursday, October 2

Posted on 03 October 2008 by Robert Seidman

The Sarah Palin – Joe Biden debate was the highest rated telecast ever for Fox News and also led to FNC’s highest primetime average in its history…

Live + Same Day Cable News Daily Ratings for October 2, 2008

P2+ Total Day
FNC – 2,546,000 viewers
CNN –1,884,000 viewers
MSNBC –1,107,000 viewers
CNBC – 413,000 viewers
HLN – 325,000 viewers

P2+ Prime Time
FNC – 9,156,000 viewers
CNN –7,605,000 viewers
MSNBC–3,793,000 viewers
CNBC –680,000 viewers
HLN – 606,000 viewers

25-54 Total Day
FNC – 745,000 viewers
CNN –779,000 viewers
MSNBC – 440,000 viewers
CNBC –144,000 viewers
HLN- 145,000 viewers

25-54 Prime Time
FNC –2,899,000 viewers
CNN – 3,242,000 viewers
MSNBC – 1,572,000 viewers
CNBC – 299,000 viewers
HLN – 228,000 viewers

35-64 Total Day
FNC –1,266,000 viewers
CNN – 937,000 viewers
MSNBC – 556,000 viewers
CNBC – 218,000 viewers
HLN – 193,000 viewers

35-64 Prime Time
FNC – 4,644,000 viewers
CNN – 3,539,000 viewers
MSNBC –1,906,000 viewers
CNBC –359,000 viewers
HLN –347,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,372,000 viewers (431,000) (848,000)
American Morning-568,000 viewers (214,000) (336,000)
Morning Joe- 499,000 viewers (175,000) (252,000)
Squawk Box- 278,000 viewers (90,000) (183,000)
Morning Express w/ Meade- 268,000 viewers (141,000) (169,000)

6PM – P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,393,000 viewers (472,000) (1,045,000)
Situation Room- 985,000 viewers (311,000) (522,000)
Race/White House w/d Gregory- 927,000 viewers (273,000) (406,000)
Mad Money–379,000 viewers (140,000) (190,000)
Prime News-209,000 viewers (84,000) (112,000)

7PM – P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,928,000 viewers (603,000) (1,302,000)
Lou Dobbs–1,350,000 viewers (403,000) (705,000)
Hardball w/Chris Matthews—1,279,000 viewers (400,000) (665,000)
**Is Your Money Safe (7PM-9PM)—396,000 viewers (119,000) (208,000)
Glenn Beck – 648,000 viewers (208,000) (372,000)

8PM – P2+ (25-54) (35-64)
**The O’Reilly Factor-(8PM-850PM)- 5,624,000 viewers (1,300,000) (2,561,000)
**VP Debate CVG-(850PM-901PM)- 7,372,000 viewers (1,976,000) (3,618,000)
Election Center—2,887,000 viewers (1,189,000) (1,398,000)
Countdown w/Keith Olbermann– 2,817,000 viewers (1,097,000) (1,455,000)
Nancy Grace –1,109,000 viewers (380,000) (623,000)

9 PM – P2+ (25-54) (35-64)
**VP Debate (901PM-1033PM)—11,098,000 viewers (3,751,000) (5,777,000)
**SR/Vice Pres Debate 2008(902PM-1033PM)—10,685,000 viewers (4,522,000) (4,867,000)
**Debate (9PM-1035PM)–4,412,000 viewers (1,863,000) (2,176,000)
**Vice Presidential Debate (9PM-1030PM)—917,000 viewers (438,000) (465,000)
Glenn Beck- 292,000 viewers (93,000) (157,000)

10 PM P2+ (25-54) (35-64)
**On the Record w/Greta (1033PM-11PM)—9,801,000 viewers (3,332,000) (5,059,000)
**Anderson Cooper 360(1033PM-11PM) –7,961,000 viewers (3,599,000) (3,919,000)
**Post Debate Analysis (1035PM-11PM)–3,778,000 viewers (1,611,000) (1,964,000)
**CNBC Special Report (1030PM-11PM) —592,000 viewers (300,000) (344,000)
Nancy Grace –472,000 viewers (226,000) (296,000)

11 PM P2+ (25-54) (35-64)
**VP Debate Analysis (11PM-1120PM)–6,977,000 viewers (2,339,000) (3,576,000)
**Hannity & Colmes(1120PM-12AM)—4,935,000 viewers (1,641,000) (2,573,000)
Anderson Cooper 360—4,477,000 viewers (2,091,000) (2,351,000)
Countdown w/Keith Olbermann–2,802,000 viewers (1,263,000) (1,518,000)
Mad Money—153,000 viewers (57,000) (88,000)
Showbiz Tonight– 481,000 viewers (236,000) (288,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of March, 2008)

CNN/HLN: 96.93 million HHs
CNBC: 95.13 million HHs
FNC: 94.55 million HHs
MSNBC: 91.59 million HHs

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

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13 Responses to “Fox News Breaks Records: Cable News Ratings for Thursday, October 2”

  1. Blazermaniac says:

    I’m just going to guess that NBC or MSNBC will try to fix the ratings, saying that they won the ratings.

  2. kevin says:

    Blazermaniac: well, you guessed wrong.

  3. newsjunkie says:

    Technically NBC or MSNBC probably did win. THey have two channels airing and are under the same network

  4. Bri says:

    Pretty much a blowout for Fox News and Fox Network. It is by far the fairest of the networks in news presentation.

  5. paulr says:

    Eventually MSNBC will figure out that their biased coverage will take them down the road CNN took in the early 1990’s. It’s a shame for NBC that they lost the credibility Tom Brokaw, David Brinkley and others like them gave to the network. In just a few years, Mathews, Olbermann, O’Donnel, Schuster all but made this network insignificant whether the Democrats win in Nov or not. In fact when the Dems take full control the ratings will get worse because the Dems will have to defend their for a change. I’m so glad that these ratings are there for all to see, whether you support the Dems or Republicans, in a time where polls are suppose to weigh so much as to what course an organization is suppose to take, NBC and CNBC will continue to be humbled.

  6. Doug says:

    If you want to go by those criteria, MSNBC is doing great. Ratings are up across the board and the addition of Rachel Maddow has been a resounding success. MSNBC is no more a mouthpiece for the Democrats as FNC is for the Republicans. Fox’s newcoverage itself isn’t biased (nor is MSNBC’s), but once you get to the main programs, the primetime ones, it’s pretty clear which party each network prefers.

  7. John says:

    It is no secret that most of these talking heads on Fox and MSNBC are entertainers. Fox is a far-right, conservative entity dedicated to Republicans with a Republican spin, while MSNBC is a far left station that bends to Democrats. If you want to see how your parties twist their opinions in their favor, go to these respective party stations.
    If you really want “fair and balanced,” turn to CNN. As a longtime journalist, in my opinion, Wolf Blitzer and Anderson Cooper are the most fair and unbiased of the TV journalists. Rarely will you see them give an opinion.
    J

  8. Victor says:

    MSNBC and FOX News are biased. Only a biased person would say otherwise. It’s also known that liberals watch less TV than Conservatives.

  9. Bill Gorman says:

    @Victor
    >It’s also known that liberals watch less TV than Conservatives.

    Known by who? I wonder if you have any backup for that? Or is it just random chatter you spout hoping no one will question you?

    Here is an actual fact. TV news (cable and broadcast both) is watched by a very old skewing audience, just look at the numbers above. The numbers for broadcast news are similar. Whether age correlates strongly with political philosophy I couldn’t say. I hesitate to make claims I cannot back up. ;)

  10. Simon Rey says:

    Wow!

    Seems like people get mad when Fox News wins.
    Guess that’s why Obama went on Fox News because they have high ratings.

  11. Victor says:

    “Known by who? I wonder if you have any backup for that? Or is it just random chatter you spout hoping no one will question you?”

    You don’t need a scientific study to know this. You can’t revert back to a study for everything. But it has always been known that Liberals don’t watch as much TV as Conservatives, because more Liberals use the internet and aren’t at home as much. I have Liberal and Conservative friends and the lifestyle’s are different. This was known before I even had more diverse friends. Older people are usually more Conservative, but more and more are staying Liberal even when they get older and that’s why America will be more Liberal i the future. That and the fact, that the baby boomers are getting older and their children and grandchildren don’t have that many kids anymore. There was a study done on this, but this was also commonsense.

    Sorry that you took offense to what I said, but I didn’t even say it in a harsh way(guess it’s hard to tell through the internet), so sorry that I struck a nerve. I have Conservatives that work for me and they’ll even admit this.

  12. watson says:

    I watch FNC, CNN, and MSNBC just to see what all everyone is saying and to say MSNBC is NOT a totally left bunch of crazies…well you’d have to be a idiot not to pick up on it …and I actually like watching Chris Matthews- however I would rather eat dog crap than listen to Keith or Rachael….

  13. John D. says:

    Thanks to Foxnews and others on Talk radio who helped elect GWB in 2004, we now have a nation confronting domestic and internationally serious issues that require serious thoughtful action. Senator Barack Obama’s political rise has been nothing short of spectacular. The long campaign has tested him under fire. He is ready to lead.

    Barack Obama has brought Democrats and Republicans togetherin the Illinois Senate to expand health care to over 150,000 parents and children put $100 million in tax cuts into the pockets of working families. Barack Obama has overcome differences to get things done.


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