| Scoreboard |  |
 |
 |
 |
 |
 |
|---|---|---|---|---|---|---|
| Total Viewers (million) | 13.490 | 11.750 | 10.716 | 6.060 | 2.851 | 0.950 |
| Rating/Share: Adults 18-49 | 3.8/9 | 4.1/10 | 4.1/10 | 3.0/8 | 1.2/3 | 0.4/1 |
| Rating/Share: Adults 18-34 | 2.8/8 | 3.3/9 | 3.6/10 | 3.8/10 | 1.2/3 | 0.4/1 |
Update: The half-hourly, 18-34 and Univision results are now in. Two things to note (1) Fox rocked in the 18-34 demo winning the night with a 3.8 rating while being way behind in average viewers (2) CBS results for the night are not comparable to earlier Sundays because of the half hour football overrun which because of the limitations of these fast affiliate overnight ratings have skewed the measurement of all of their shows. Wait until tomorrow’s final results to draw any conclusions about CBS results for Sunday.
60 Minutes was the most watched regularly scheduled show averaging 16.42 million viewers but Desperate Housewives had the most 18-49 demo viewers with a 5.8 rating / 13 share for Sunday night, and NFL Football gave big boosts to both CBS and, of course, NBC for the night.
Aided by a football overrun from 7-7:30, CBS racked up the most viewers for the night averaging 13.49 million. Regularly scheduled NFL Sunday Night Football elevated NBC to the nightly 18-49 demo win with a 4.4 rating / 11 share. Note (below) that fast affiliate overnight results are inaccurate for live events.
Although Desperate Housewives the most watched 18-49 demo show of the night it was down nearly 3 million average viewers (but just a tenth and 1.2 in the demo) from last week, and ABC was no worse than second in any hour last night for viewers or the 18-49 demo.
CW sold off its Sunday night programming time to Media Rights Capital who proved that there *is* someone who can do worse than the CW did last year on Sunday nights! It’s premiere night was a disaster with In Harm’s Way drawing only 676,000 viewers, Valentine 1.10 million, and Easy Money 1.08 million.
Without the football overrun they had last week, Fox’s Simpsons, King of the Hill, and Family Guy were flat to down a bit from last week, but American Dad kept its viewers and improved on its 18-49 demo.
Full details:
| Time | Net | Show | Viewers Live+SD (Millons) | 18-49 Rating/ Share | 18-34 Rating/ Share |
| 7:00 | CBS | Football Overrun | 21.991 | 7.1/21 | 6.3/21 |
| ABC | America’s Funniest Home Videos | 9.110 | 2.7/8 | 1.7/6 | |
| NBC | Football Night In America (7-8:30pm) | 5.810 | 2.2/6 | 1.8/6 | |
| FOX | King of the Hill x2 (repeats) | 3.546 | 1.7/5 | 2.0/6 | |
| UNI | Sangre de Mi Sangre | 2.279 | 0.9/3 | 1.0/3 | |
| CW | In Harm’s Way (premiere) | 0.676 | 0.3/1 | 0.3/1 | |
| 7:30 | CBS | 60 Minutes | 16.119 | 4.0/11 | 2.9/9 |
| 8:00 | CBS | 60 Minutes | 16.731 | 4.2/11 | 2.8/8 |
| ABC | Extreme Makeover Home Edition | 11.749 | 3.9/10 | 2.9/8 | |
| FOX | Simpsons | 7.431 | 3.6/10 | 4.5/13 | |
| UNI | Sangre de Mi Sangre | 2.961 | 1.2/3 | 1.2/3 | |
| CW | Valentine (premiere) | 1.096 | 0.4/1 | 0.4/1 | |
| 8:30 | NBC | Sunday Night Football (Steelers/Jaguars) | 13.659 | 5.2/13 | 4.5/12 |
| CBS | Amazing Race | 10.454 | 3.2/8 | 2.4/6 | |
| FOX | King of the Hill | 6.568 | 3.3/8 | 3.8/10 | |
| 9:00 | ABC | Desperate Housewives | 15.521 | 5.8/13 | 4.8/12 |
| NBC | Sunday Night Football (Steelers/Jaguars) | 13.456 | 5.1/11 | 4.5/11 | |
| CBS | Amazing Race | 11.109 | 3.2/7 | 2.0/5 | |
| FOX | Family Guy | 8.423 | 4.3/10 | 5.4/14 | |
| UNI | Sangre de Mi Sangre | 3.242 | 1.3/3 | 1.3/3 | |
| CW | Easy Money (premiere) | 1.077 | 0.4/1 | 0.4/1 | |
| 9:30 | CBS | Cold Case | 10.213 | 2.5/6 | 1.6/4 |
| FOX | American Dad | 6.847 | 3.5/8 | 4.4/11 | |
| 10:00 | CBS | Cold Case | 11.872 | 3.2/7 | 2.2/6 |
| NBC | Sunday Night Football (Steelers/Jaguars) | 11.668 | 4.5/11 | 4.3/11 | |
| ABC | Brothers & Sisters | 10.621 | 4.0/10 | 3.6/9 | |
| UNI | Sangre de Mi Sangre | 2.922 | 1.2/3 | 1.3/3 | |
| 10:30 | CBS | The Unit | 9.427 | 2.6/7 | 2.0/5 |
——————————
Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.
Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
October 6th, 2008 at 9:43 am
Hmm, such a big drop for DH, they have never hit 15 million viewers in October …
October 6th, 2008 at 9:51 am
I agree, DH dropping ~3 million viewers week over week is indeed noteworthy
October 6th, 2008 at 9:55 am
Noteworthy indeed. And now noted!
October 6th, 2008 at 9:59 am
Not a good season start for ABC. I wonder how GA will do against CSI
October 6th, 2008 at 10:14 am
I wonder if King Of The Hill can survive with those numbers. I hope so as they are close to the numbers for American Dad except that FOX loves Seth McFarlane and it seems Mike Judge is moving on to other projects. Just wondering if they will get rid of King for Clevland if Cleveland does well. Also, I find it unsettling, but not surprising, that Family Guy is besting Fox Sunday flagship The Simpsons. I do understand that in 20 years you will see a loss of interest. Just random thoughs I would appreciated any thoughts anyone would have. Thanks
October 6th, 2008 at 10:18 am
Chris, at current levels King of the Hill is in no danger of cancellation.
October 6th, 2008 at 10:20 am
Well I guess my little old Pittsburgh Steelers, and Jacksonville Jaguars, are not the massive draw of the Cowboys or the Bears eh? We were down a little over 3 million from the Bears-Eagles game. I guess I’m not suprised that the Cowboys are over 20 million viewers though. Very popular draw nationwide.
October 6th, 2008 at 10:20 am
the demo for DH is down by 1,2, not 0,1, it had 5,9 in the 18-34 rating and 7,0
in the 18-49
October 6th, 2008 at 10:21 am
clutz, the Steelers have been more successful more recently where it really matters to them than the Cowboys, the Super Bowl
October 6th, 2008 at 10:22 am
vitor, you are correct! I looked at the wrong column. Correcting now.
October 6th, 2008 at 10:31 am
Nice to see the “Family Guy” is doing well.
October 6th, 2008 at 10:32 am
Nice to see that “Family Guy” is doing well.
October 6th, 2008 at 10:32 am
^sorry about the double post.
October 6th, 2008 at 10:35 am
At this rate CW will have less viewers then the late night tiddlewinks channel.
October 6th, 2008 at 10:36 am
You know, this not being able to see comments thing has inspired me to dig up this post about what Jon Armstrong used to make dooce.com able to open up comments: http://blurbomat.com/archives/2007/11/19/early-dooce%C2%AE-v6-nerd-faq/ This was pre-opening comments, but there have been several posts since then about how opening comments and getting over 1000 comments on posts has not crashed the server at all. Just a thought!
October 6th, 2008 at 10:38 am
Julia, there is absolutely no chance we’ll switch to Drupal. Drupal is a very nice platform, but it really necessitates having access to someone who knows it well and that costs money we don’t have. While it could be the changes I made with caching are causing your problems, I can’t actually replicate the problem you’re having (I see all new comments as soon as they are made).
October 6th, 2008 at 10:43 am
Yeah, my friend says he sees comments, too. But I post and don’t see anything and then can see new comments in the comments column thingy, but clicking them just takes me to the top of the post and there are no new comments. Maybe if I shift-reload each time that happens? I’ll try that. (I’m completely willing to blame my horrible Windoze machine at work.)
October 6th, 2008 at 10:52 am
Julia, I’ve observed your problem on my machine as well. And yes, shift+reload helps. Also, don’t blame the Windows machine, I’m on Linux and have this issue. It’s definitely something with the site.
On-topic: Wow, that is one big drop for Desperate Housewives.
October 6th, 2008 at 10:57 am
Gusar, thanks for the info, we’ll evaluate our options. I’m not sure why I can’t replicate the behavior (I’m also on windows and I can’t replicate this in IE or Firefox even) and I’m not sure we’ll change back as (knock on wood) the primary objective of keeping the site up and running seems to have been achieved.
October 6th, 2008 at 11:01 am
Yes, now that I’m done with my whining (and figured out how to see the comments some way or other) on to the ratings.
I’m not even slightly surprised by CW’s ratings. Did these shows get any promotion at all? I don’t think we can do anything but speculate, but how will Sunday’s ratings affect CW? Since they don’t “own” the night, and these won’t be counted into their season’s average, I suppose it doesn’t matter too much, but shouldn’t it still reflect very poorly on them?
October 6th, 2008 at 11:02 am
Yes, the site staying up is the important thing!
October 6th, 2008 at 11:09 am
Big shows tend to go up and down.. just like CSI last season.
Season Premiere: 25.22 M, A18-49: 8.2
Second Episode: 20.97 M, A18-49: 6.4
that’s a drop of 4.25 million and 1.8 (!) in the demo.
October 6th, 2008 at 11:15 am
Wopa: there is definitely something about that … maybe DH will be up next week, but I´m worried they will go under 15 million.
October 6th, 2008 at 11:16 am
wow, Simpsons is way down. Family Guy is down a good chunk as well. American Dad and King of the Hill are the most stable of the bunch.
As for DH, it’s good to see it taken down a notch.
CBS continues to dominate. Its definitely the biggest network right now.
Kind of surprising Football did so poorly. It usually is much more bullish.
October 6th, 2008 at 11:18 am
Wopa, I don’t think shows like CSI and DH really go up and down that much. The reason for the big drops for DH this year and CSI last year (probably this year as well) is that the finales were major cliffhangers. Last year, people tuned into CSI to see if Sara died. This year, they tuned into DH to see the 5 year jump. It makes sense for viewership to drop for regular episodes after a big event episode.
October 6th, 2008 at 11:19 am
oh and American Dad! had an amazing episode last night.
October 6th, 2008 at 11:21 am
I have to agree with Julia– I saw absolutely no promotion for any of those CW shows which is pathetic. But then again, I don’t watch anything on the CW so maybe they promoted it on there? Regardless, I feel it has to affect the CW’s bottom line– if only to make it more difficult to sell off the Sunday slot when the Media Rights contract ends.
October 6th, 2008 at 11:35 am
Did anyone even watch the cw? Their biggest mistake is putting Easy Money against Desperate Housewives. Switch Easy Money with In Harm’s way , because no sensible or should I say not-so-sensible 18-34 person will watch your CW show over DH.
I wonder how these shows would perform on any other broadcasting network.
What the CW needs to do is bring Moonlight back…which will ensure atleast 7 million people because the moonlight fans don’t care if the show’s on the CW or the food network.Are the CW guys really that dumb?
Even bringing Veronica Mars back will help ! (just wishful thinking…)
October 6th, 2008 at 11:38 am
What The CW needs to do is bring back Moonlight because Moonlight fans don’t care if the show’s on The CW or the food network.
Otherwise, even if your show is good people won’t watch it cause its The CW !
Are the CW guys really that dumb?
October 6th, 2008 at 11:47 am
After reading the Plot for Valentine (and depositing my tea on the screen) Im not that surprised it arrived DOA.
October 6th, 2008 at 11:52 am
Ok, let’s get something straight. Moonlight did not have 7 million die hard fans. It may have had 7 million viewers, but many of these were people who just left the TV on all night. And then it had a good number of people who did purposely tune in are not that devoted to it that they would pay any attention to where it went. The few hundred fans on the internet are diehard. There are probably several thousand more, and then whatever CW would be able to pick up on its own (which wouldn’t be much, since this is CW), and you’d be left with a couple, maybe three million viewers.
October 6th, 2008 at 11:58 am
I wasn’t a Moonlight fan. Didn’t even give it a go, really. But I really do sympathize with you folks. If the CW gets rid of Supernatural, I probably will mail Dawn Ostroff rock salt every week for the rest of my life.
But, I would learn when to let go of the issue…on a public forum. It’s time to let Leo Dicaprio sink to the bottom of the ocean folks hehe.
October 6th, 2008 at 12:20 pm
UNFORTUNATELY MOONLIGHT LOST ITS EARLY VAMP MOJO AND TURNED ITSELF INTO
A STANDARD PROCEDURAL.
October 6th, 2008 at 12:44 pm
Can’t beleve the simpsons and king of the hill and family guy droped. but it’s good to see American Dad doing better.
October 6th, 2008 at 12:52 pm
This is off-topic, but, two things –
(1) How did Sanctuary do on SCIFI last Friday? I watched it and I think it’s pretty good – much better than I would have expected it to be. And I don’t think the casual observer will realize that the entire series is shot in front of a green-screen; the CGI is really good!
(2) Tonight is the (relatively) heavily-promoted Dodge giveaway thingie episode of TSCC… Limited commercial interruptions, lots of commercials, etc. Since I have lost my shirt in the stock market this month and see nothing but doom and gloom ahead, I’m going to valiantly stand for bullishness and good cheer and predict TSCC’s ratings will be up 15% this week. (Maybe if enough of us feel the same way, the power of positive thinking will make it so. . .)
October 6th, 2008 at 1:04 pm
Outlander, I’ve seen no press release about Sanctuary ratings, but today has been a busy day for me for many reasons, so it could have slipped by.
October 6th, 2008 at 1:36 pm
Interesting to note the jump in CC demos as soon as DH finished. (B&S also dropped.) I believe TAR is misused opposite football and after 60M.
October 6th, 2008 at 1:39 pm
Cartoon Network Record Ratings, It Is, For ‘Star Wars’ Series
Lucasfilm’s CG-Animated ‘Clone’ Show Debut Draws 3.9 Million Viewers; 1.2 Million Tweens
http://www.multichannel.com/article/CA6602135.html?q=clone+wars
October 6th, 2008 at 1:55 pm
Wopa, thanks for the link. I had the Cartoon Network press release on our site already, but it maddeningly didn’t give the total viewer number.
3.9 million is, as Darth Vader would say, “Impressive. Most Impressive.”
Now I await the weekly Yoda vs. Spongebob deathmatch!
October 6th, 2008 at 2:11 pm
I was one of the few that watched the premiere of Easy Money. Mostly out of curiosity. I actually think it has some potential – but mostly because of Laurie Metcalf! She is really great here – doesn’t look like she can save this show alone. Not sure how much this company producing these Sunday shows will put up with these horrible numbers. I’m not sure if they have any other choice tho?
October 6th, 2008 at 2:32 pm
At this rate The CW should be airing repeats of their shows from the week. Gives people a chance to catch shows that they weren’t able to watch or DVR due to conflicts in timeslot. Thursday nights and Monday nights are impossible to watch and even DVR everything I want to watch and was taking advantage of the repeats they were doing on CW Sunday until the company they sublet to for Sun nights started their programing.
October 6th, 2008 at 2:38 pm
According to the trackback on this post, Mentalist got a back 9 order. Was there a press release on that? Because the trackback doesn’t link to one, or any source at all.
October 6th, 2008 at 2:40 pm
Julia, Michael Ausiello from EW reported that CBS ordered an additional 6 episodes of The Mentalist (3 short of the full 22 episode season).
October 6th, 2008 at 2:41 pm
Thanks!
October 6th, 2008 at 4:30 pm
I guess The CW is kicking themselves in the head for letting WWE Smackdown go now. They could have just focused on Sunday – Thursday this year and let WWE have Fridays but nope they had to have Monday – Thursday with a different programmer taking over Sundays. This is comical really is. I can’t wait to see MyNetworkTV’s final numbers for Friday.
October 6th, 2008 at 4:43 pm
Josh, I just posted the MyNetworkTV press release on Smackdown ratings.
October 7th, 2008 at 4:49 am
Do you have half-hour data for DH and B&S?