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Sunday Night Ratings: Overtime Game Leads Cardinals and Fox to Victory

Posted on 13 October 2008 by Robert Seidman

Scoreboard FOX ABC CBS NBC Uni CW
Total Viewers (million) 12.66 10.77 9.92 9.64 2.76 .83
Rating/Share: Adults 18-49 4.6/12 3.8/10 2.5/6 3.8/10 1.2/3 0.3/1
Rating/Share: Adults 18-34 4.2/12 3.1/9 1.6/5 3.5/10 1.2/4 0.3/1

I’m very sorry for the delay in posting these numbers.  I’ll do better tomorrow!  Fox easily won the night across the board because of the overtime football game where the Cardinals beat the Cowboys pulled huge numbers.  If the numbers hold, both MLB and Fox will be pretty disappointed with the playoff game numbers.  A couple of huge markets and a fairly major playoff game and it still paled in comparison to football and Desperate Housewives in the 9pm hour, with fairly anemic numbers in the demos.  The Houswives may be down off their highs, but they still had a commanding lead at 9pm in total viewers, and led both of the demos as well.

There isn’t much to add here that wasn’t stated in the early ratings post.  Because of all the live sporting events those numbers are especially prone to changing and there was probably some run over of Football post-game coverage into the 8pm hour for Fox even though I have it listed completely as the NLCS.  We don’t see hourly data for Fox past the 9p-10p hour because it normally doesn’t broadcast in primetime then so I don’t have the numbers for the last portion of the game.

Valentine was the only show on the CW (now programmed by Media Rights Capital on Sunday nights) to break a million total viewers.  And only just so.

CBS was third in total viewers and fourth in the demos.  Without the national double header football leading into 60 Minutes, it was back to its older skewing ways last night with just a 2.0/6 (rating/share) among 18-49 year olds.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
7:00 FOX Football Overrun 21.84 8.2/25 7.5/26
  CBS 60 Minutes 10.52 2.0/6 1.4/5
  ABC America’s Funniest Home Videos 6.40 1.9/6 1.4/5
  NBC Football Night in America 4.95 1.8/5 1.6/5
  UNI Sangre di Mi Sangre 2.16 0.8/3 0.9/3
  CW In Harms Way 0.73 0.3/1 0.3/1
           
7:30 FOX Football Overrun / The OT 19.84 7.6/22 7.0/23
           
8:00 ABC Extreme Makeover: Home Edition 11.26 3.8/10 2.9/8
  NBC Pregame/Sunday Night Football 11.16 4.4/11 4.0/11
  CBS The Amazing Race 9.17 2.8/7 2.0/6
  FOX NLCS: Phillies/Dodgers 9.50 3.3/8 3.1/8
  UNI Sangre di Mi Sangre 2.72 1.1/3 1.2/4
  CW Valentine 1.01 0.4/1 0.4/1
           
9:00 ABC Desperate Housewives 15.33 6.0/14 5.1/13
  NBC Sunday Night Football  12.13 4.9/11 4.5/12
  CBS Cold Case 10.89 2.7/6 1.5/4
  FOX NLCS: Phillies/Dodgers 7.63 2.5/6 2.2/6
  UNI Sangre di Mi Sangre 3.15 1.4/3 1.5/4
  CW Easy Money 0.75 0.3/1 0.2/1
           
10:00 NBC Sunday Night Football  10.32 4.1/10 3.8/10
  ABC Brothers & Sisters 10.09 3.7/9 2.9/8
  CBS The Unit 9.12 2.6/7 1.6/4
  UNI Sangre di Mi Sangre 3.01 1.3/3 1.3/4

——————————

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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20 Responses to “Sunday Night Ratings: Overtime Game Leads Cardinals and Fox to Victory”

  1. Gleebo says:

    Wow, isn’t Housewives declining by large amounts week to week? If DH and Grey’s can’t return to their previous numbers I don’t really see other shows that had smaller audiences doing so either. I think the days of expecting a show to hit 10 million viewers a week to be considered a keeper are behind us.

  2. Holly says:

    DH dropped significantly from the premiere to the second week, but this week’s ratings are pretty much the same as last week. It’s not going to go back up to its premiere ratings, but right now it doesn’t seem to be dropping any more.

  3. Roo says:

    I think the days spectacular ratings for a premiere are pretty much gone. Chalk that up the last entertainment strike and the longer than normal wait times for favorite shows to premiere.

    What I’ve found looking at the overnight ratings for The Unit is that we kept the 9 million viewers from the premiere (Sept 28) but have gone down slightly each week.

    It would help boost ratings if the same day DVR viewing didn’t end at 3 am BUT did end at 6 AM. Who watches a recorded show that starts at 10 PM between 11 PM and 3 AM???? That’s just nonsense.

  4. Julia says:

    So, Roo, what time do you think people DO watch a 10PM show at? 4am? 5? When do people sleep?

  5. Clean says:

    yeah horrible numbers for DH!!!! 6.0 in the demo is awful!! ugh! ABC, cancel this show right know!

    /sarcasm.

    btw, CSI was averaging 30 million viewers 3 season ago.

  6. Julia says:

    Calm down, Clean. No one is saying DH should be canceled.

  7. Johnthemon says:

    I’m just ticked there was no Simpsons last night :( .
    Surprised to see Sunday Night Football so low.
    I was hoping Desperate Housewives would continue declining, but apparently some (most) wishes don’t come true.
    Sunday is obviously CBS’ down night.
    The CW cannot get any more pathetic, I’m certain. Do you think bankruptcy is a possibility?

  8. cesarrr says:

    the show that airs sunday nights on UNIVISION it’s called EL SHOW DE LOS SUEÑOS: SANGRE DE MI SANGRE, not Sangre DI MI sangre, LOL

  9. dave says:

    ok wow. i didnt think anyone can program worse than the CW, but apperently MRC can. CW buy sundays back! wow i cant beleive i said that, but atleast their shows would all hit 1 million viewers. I definitly feel like the CW is getting stronger from last year(minus sundays and fridays) But a few of their shows have rose a little bit in fewers, especailly gossip girl. And if im the CW i buy sundays back A.S.A.P.!

  10. Cesarr, true, but i couldn’t fit that all on one line! Better to just go with: EL SHOW DE LOS SUEÑOS?

  11. Cam says:

    wow dave i like Valentine ;)

  12. cesarrr says:

    Robert. I think SHOW DE LOS SUEÑOS is better, since that’s the name that appears on screen.

    Writing SANGRE DE MI SANGRE , it’s like writing “THE REAL ORANGE COUNTY”, AND NOT LAGUNA BEACH (the real name of the show)

    How come we don’t get to see the numbers for UNIVISION on friday and saturdays?
    I was tryng to make a Top 100 list, but it would be anfair not to include the UNIV. shows on fri. and sat.

  13. Cesarrr, thanks. I’ll make the change starting next week.

    We don’t see the Fri/Sat Univision numbers until Monday and for now, there is not enough interest to make it worth our while to go back and update the weekend data on Mondays with the Univision data. Sorry.

  14. Cookson says:

    LOL…. I think what we all need is for LOST to come back!

  15. Steve says:

    “But a few of their shows have rose a little bit in fewers, especailly gossip girl”

    Actually, the show that’s increased the most on the CW is Supernatural. The first three episodes averaged a 42% increase in viewers over last season. And for a show in its fourth season, that’s pretty impressive.

    In an ideal world, Gossip Girl would be out of there since it’s pure unadulterated crap, but it gives Dawn O. the tinglies so I guess that’s out.

  16. jay says:

    No matter how much DH and Grey’s decline, they will be on probably as long as Law and Order or ER, as long as key members of the casts don’t leave for movie careers, ask for too much money, etc. Fan loyalty, a brand name, and amount of money well-known corporate sponsors are willing to pay, as well as the income per capita of the viewers of a particular show, mean more than the raw numbers. And think of the negative publicity if a network was to cancel a popular and well-known show like DH, even if the ratings were one-third of what they were in 2004. It aint happening.

  17. dennis says:

    Do not compare DH and CSI … that would be like comparing apples and knives

  18. dennis says:

    jay: … and btw DH and GA have they end dates – 2011.

  19. dave says:

    dennis,
    shows can always be extended. do you think law and order had an original 20 year contract? no. it obviously was extended multiple times.

  20. TM says:

    Roo,
    While The Unit’s numbers have remained consistent, CBS still doesn’t advertise this show with any consistency. It advertised the premier only a few days prior to its airdate 9-28. But it is still a great show. Let’s advertise more for this show CBS!!!!


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