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Monday Night Ratings: Dancing With the Stars, Two and Half Men Lead Night

Posted on 14 October 2008 by Robert Seidman

Scoreboard ABC CBS NBC FOX CW
Total Viewers (million) 13.51 11.47 7.31 7.28 3.38
Rating/Share: Adults 18-49 3.2/8 4.0/10 3.2/8 2.4/6 1.7/4

ABC won the night in total viewers, but CBS won with the youthful 18-49 crowd. Sadly, as of this writing I have not seen the 18-34 (or Univision) data, but I wanted to get the numbers posted rapidly especially since I was late yesterday.

Both Heroes and Chuck were up slightly versus last week’s fast affiliate numbers but that’s probably little consolation for NBC, especially with My Own Worst Enemy debuting to a last place (in terms of viewers) 7.3 million at 10pm. Enemy came in second among 18-49 year olds.

ABC had almost 18 million tuned in for Dancing With the Stars and the season two premiere of Samantha Who? held on to 11.7 million of them (though I am not sure that DWTS didn’t run slightly into the 9:30 hour, if so the numbers will be revised a bit in the finals). CBS was strong with its comedy lineup and CSI: Miami. Two and a Half Men was CBS’ most-watched show of the night with 14.57 million and had the highest 18-49 rating of any show for the evening. Worst Week is still CBS’ weakest show on Monday nights — it had the lowest 18-49 rating of any CBS show last night, but it still managed to have more 18-49 viewers than Samantha Who? even though it had almost two million fewer viewers.

Gossip Girl didn’t quite make it to 3.5 million, but Mark Berman reports that both Gossip Girl and One Tree Hill were strong among the 18-34 year old females the shows target with both shows finishing second in that demo.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 ABC Dancing With The Stars 8-9:30p 17.66 4.0/10
  CBS The Big Bang Theory 9.36 3.6/10
  FOX MLB NLCS: Phillies vs. Dodgers 8p-10p 7.28 2.4/6
  NBC Chuck 6.01 2.3/6
  CW Gossip Girl 3.34 1.6/4
         
8:30 CBS How I Met Your Mother 9.14 3.8/10
         
9:00 CBS Two and a Half Men 14.57 5.3/12
  NBC Heroes 8.63 4.2/10
  CW One Tree Hill 3.43 1.7/4
         
9:30 ABC Samantha Who? (Season Premiere) 11.70 3.1/7
  CBS Worst Week 9.78 3.3/8
         
10:00 CBS CSI: Miami 13.00 3.9/10
  ABC Boston Legal 8.12 2.1/8
  NBC My Own Worst Enemy (Series Premiere) 7.30 3.0/8

Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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54 Responses to “Monday Night Ratings: Dancing With the Stars, Two and Half Men Lead Night”

  1. Johnny Shoe says:

    Question…Do the ratings & demos for FOX justify what they paid for the MLB rights? Could they have just played T:SCC & Prison Break and saved money?

  2. Holly says:

    DWTS and Miami both dropped almost a point in the demo from last year. While neither are in any danger, the nets have to be a bit worried about that trend.

    Given the weakened Heroes lead-in, I think Enemy did OK. We’ll see how many come back next week.

  3. Johnny, sports licensing is complicated because Fox doesn’t just have the playoffs and World Series but also game of the week rights and the deal is for multiple years.

    There’s also some “luck of the draw” involved with the LCS flip-flopping leagues on Fox and TBS each year. If the Cubs would’ve gotten in, then I think Fox would be happy, but that didn’t happen. If they wind up with the Red Sox in the World Series, Fox will be happy, if not, this year they crapped out as far as ratings go, but when you roll the dice that’s what happens sometimes. Whether this will have them shying away from the future I can’t say because next year they will have the ALCS and can pray for Yankees/Sawx.

    Holly, unfortunately I didn’t see the half hourly demo data for Worst Enemy but Berman reports it dropped 690K viewers in the second half hour. Seems like it will need some really great word of mouth to average over 7 million next week.

  4. MWA says:

    Note to NBC: Get ‘Medium’ back on Monday nights. ASAP. NBC is getting creamed, ‘Medium’ pulls in solid numbers. They have bene filming new eps all summer….
    ‘Chuck’ is dead weight at this point. ‘Heroes’ is not doing so hot, and ‘My Own Worst Enemy’ is DOA.
    Too bad.

  5. Ben says:

    I’m very dissapointed w/ Gossip Girl ratings.
    LAST EPI WAS AWESOME!

    B-S Catfight was brilliant!

    xx
    B

  6. Holly says:

    Did Heroes do a 1 minute overrun? BTW, thefutoncritic.com is reporting that Enemy droped 6% in the demo at the half-hour.

    I’m sure DWTS had an overrun (ABC does that pretty much every night), so SW?’s numbers will drop in the finals.

  7. Ben, here’s some more data on CW’s numbers from last night.

    Holly, not sure. I watched Heroes, but by the time it ended my eyes were glazed over. It’s trying too hard…and failing with me. It’s definitely possible that it and the scenes from next week, etc. ran over into the 10pm hour.

  8. tom says:

    reality shows don’t make for good lead ins. but maybe dwts in particular because AMERICA IS FAT!

    think about it… dwts is so frenetic… all the dancing and training and huffing and puffing. i think people at home are actually exhausted when done watching. personally i love it and i’m young and athletic and feel inspired but most of america is fat fat fat and listless.

    so you have all these fatty housewives watching all these hot dancers and mostly fit celebrities dance their tight butts off. when it’s over, fans probably feel like they’ve worked out and need a shower or it’s time to eat some entenman’s. i think that’s why the numbers drop so much for whatever follows dancing. either boston or samantha or bachelor… nothing has ever done particularly well percentage wise.

    did you notice a few weeks ago on tuesday they followed dancing with abc’s version of the biggest loser. that one did really bad. like 5 million. why? because all the fatties don’t want to be reminded of how fat they are.

    and marie osmond (former dwts star fatty) is now spokeswoman for that former kirstie alley fat losing food program.

    just a theory :-)

  9. R.G. says:

    Well – I missed SARAH & Friends (due to baseball) so I got some house work done —

    I gave “Circus With The Stars” one more chance- the announcer sounds huffy- is he trying to be funny ?? –

    2 of the dances looked like a JOKE. – Then the “I used to be on Funniest Home Videos Host and stunk at hosting that too” came back on with lame commentary —-Then the announcer came back on talking, I lost my cookies and turned the channel — IS THIS WHAT PEOPLE WATCH NOW?? THIS IS WHAT WE HAVE COME TOO??

    The show is laaaaaaaammmmmmmeeee…

    2 more things—-ONE: It’s not Dancing – it’s a circus with costumes, clown acts and clown announcers! And TWO: Where are the “STARS”…????

    Okay okay – let’s hope FOX does NOT cancel “SARAH… & friends” -and gives me something to watch… for the sake of people who blog here…

  10. Andrea says:

    Guess the demo has abandoned prime time. Maybe prime time needs to be abandoned.

  11. FrankJ says:

    Robert, what’s your take on Chuck’s standing with NBC?

    This season has been fantastic, but yet even without Terminator in the mix last night they barely broke free of last week’s numbers. NBC seemed pretty solid on it with the full season order and all, but I’m kind of concerned now. How bad would it have to get for NBC to draw down the order to 13 episodes?

  12. Anthony says:

    So Heroes and Chuck were up in total viewers?

    TAAHM is a ratings juggernaught

  13. FrankJ, I don’t really have any information to speculate with, but that won’t stop me. :) Unless NBC is either really patient or just completely throwing in the towel on Monday nights, the only thing that’s safe is Heroes. Heroes is down, but is still the strongest 18-49 performer NBC has outside of NFL Football (though the gap between Heroes and L&O:SVU is closing, Heroes still has a pretty big lead).

    It’s possible they will be patient with Chuck. I think Chuck has more audience potential than TSCC because TSCC is a dark show about the impending apocalypse, and Chuck is just a fun show with likable funny characters people can probably relate to. I hope it survives but in this time slot, like TSCC, it gets crushed by the CBS comedies, DWTS and ESPN MNF. I love the show, but the numbers are not promising.

    Especially disturbing is that Gossip Girl is beating Chuck among 18-34 year olds — seems like that is Chuck’s target demo based on the ages of the characters.

  14. Samantha says:

    Anyone watch My own worst enemy last night? Was it any good?

  15. tom says:

    relax R.G. you shouldn’t let what others enjoy bother you so much.

    but i do take great comfort in knowing that even though… according to you… the professional ballroom dancers on the show have no idea what dancing is… you do. you are the bob fosse of the internet age. i’m sure you could teach them a thing or two about what dancing really is. in fact… put up a video on youtube. i’d love to see your moves.

  16. Don says:

    Circus with The Stars :-) (laugh)

    Someone needs to bring that show back…allthough it really called “Circus of the Stars.” Hey just trying to refresh your memories…and yes that is more of a Circus act.

    I think FOX should stick with Sarah Connor and Prison Break and see if they can build, and hopfuly their is still interest in 24…and we will find out how that special presention of the program does in November. They might help FOX build on Mondays and right now Connor and Break at do bring in a stable audience. Does anyone remember “Vanished” “Drive” and “K-Ville?” Those shows lost viewers week after week. “Drive” really tanked.

    The writers strike did take a toll on Connor, PB, Chuck, and Heroes, and ABC and CBS were able to captialize on Monday nights. CBS also had an 18-49 boost allthough with the return of Samantha Who? ABC got the 18-49 audience.

    Its hard when ABC has a juggernaut with “Dancing with the Stars.” Its their “American Idol.” Meanwhile “Fringe” is geting help from “House” and that makes a nice change than just about every show depending on Idol. 24, House, and Bones got their boosts from that respected show.

  17. Julia says:

    Robert:

    Heroes is down, but is still the strongest 18-49 performer NBC has outside of NFL Football (though the gap between Heroes and L&O:SVU is closing, Heroes still has a pretty big lead).

    I think you are forgetting The Office.

  18. FrankJ says:

    The crazy thing is, not only are Gossip Girl and Chuck produced by the WB, but also by the same guy. He’s kind of killing his own show.

  19. Julia, yep I did, but only because it wasn’t on during the week ending 10/5 (got pushed by the VP debate), but even with that Heroes probably isn’t going anywhere as long as it has an 18-49 demo over 3!

  20. Julia says:

    Oh, definitely not, but I think it’s safe to say that The Office is NBC’s strongest performer.

  21. matt says:

    Tom, thanks for your quick witted comments. You should write for Ugly Betty. I always enjoy a great response to asinine commentary (RG”S CWTS rant). It makes no sense that a grown adult would sit through a show more than once that they absolutely despise and then write about it every week. Sounds like deep down there’s something RG really finds appealing but can’t admit. If nearly 20 million viewers, fat or thin, find it to be an awesome show every week, they have the right to enjoy it. Watching the show every week and then leaving snarky remarks on the internet is not going to change a thing. Appreciate the programs you do watch and enjoy. When you’re gone from this earth, these shows will still be floating around in tv land and on the internet. Really, I watched CSI Miami one time thinking I would love it. I only had to watch it one time to realize that’s not my cup of tea. I think Pushing Daisies is without a doubt the best program on tv but apparently, according the ratings only about 7 million people or less agree with me. So, until it gets cancelled I’m going to enjoy the heck out of it and pray that it receives enough accolades from the Golden Glove people to sustain it until it can grow an audience, if it can grow an audience. I couldn’t care less what shows are beating it on the opposing channels. It should be enjoyable seeing what trends Americans lean towards, not stroke inducing!

  22. matt says:

    spelled globe; glove- my mistake

  23. tom says:

    matt… thanks… between you, me and the internet geek squad which i consider myself a part of… i actually am a writer… not for ugly betty though. i did work for the ep of the show at one time. he was fired last year :-) not a nice guy.

    and you nailed it on the head… i never understood how some people seem to enjoy complaining about shows they don’t like or deem unworthy to be seen… over shows they actually like.

    with me for example: i don’t have any desire to see heroes. i saw part of one and it wasn’t for me but that doesn’t mean other people shouldn’t enjoy it. i’d be stupid to suggest it should not even be on the air or that there’s something wrong with people who like it.

    all the shows i like seem to have haters… lost, boston legal, snl, simpsons… there’s always a group that for some reason gets enjoyment out of complaining or trying to ruin the fun of others. part poopers. that’s what they are.

  24. Anthony says:

    24 is back in November with a tv movie.

  25. Julia says:

    Tom, that’s because you have bad taste. ;) (I kid.)

  26. Alek Klein says:

    I love DWTS!! That is right you better get that 4! Everyone needs to check out the Dancing with the Stars LiveJournal at http://dancingstarsabc.livejournal.com/
    !

  27. Andrea says:

    Don,

    FOX is not a network that waits for an audience to build. TSCC is toast at midseason. FOX wants a show that can compete with DWTS and the CBS sitcoms, and it will keep flinging stuff at the wall until something sticks.

  28. Amy says:

    I thought Worst Enemy was OK. Can’t say I’m crazy for it or would give a damn if it were cancelled. Don’t like the car company tie-ins with this and Knight Rider. Chevy should be more happy with their show than Ford. But that’s not saying much.

    I want Medium and Law & Order back on NBC.

  29. BIG DADDY says:

    The toughest part of the serial dramas, PB/TSCC/LOST/HEROES is that they build off of prior seasons and it’s tough to get “new” viewers if you haven’t seen prior seasons.
    Almost all of them had huge Season 1 and then you see steady progression downward.

  30. Tommy says:

    This is the first time I’ve scrolled down at the chatter at the end of an article on this site. Seriously, what is the point of you all rambling on and on about these numbers? Sounds to me like you all need to get jobs or get back to work if you have them. And now, if you’ll excuse me, my lunch is over and I’m back to work.

  31. Anthony says:

    Tommy..you took 30 seconds off your life by posting that useless and ill advised comment.

    Congratulations.

  32. MWA says:

    “Heroes is down, but is still the strongest 18-49 performer NBC has outside of NFL Football (though the gap between Heroes and L&O:SVU is closing, Heroes still has a pretty big lead).

    I think you are forgetting The Office.”

    Yeah, let’s not Forget ‘Medium’ and ‘Law and Order’

  33. uhhh Medium won’t be back on the air for another three months plus, and even at these levels Heroes is doing better inn the demo than Law & Order: SVU, let alone the original L & O.

  34. Anthony says:

    Plus the DVR numbers increase it by a fifth.

  35. Mandi says:

    Uh Tommy– it’s a ratings website! What else would we be talking about?

    RE: MOWE, I’m surprised it did so (relatively) poorly. I thought it was one of the better pilots this season and NBC has been pimping it harder than AMC does Mad Men. Robert– how did it do with regards to the other shows on NBC? Shouldn’t 7.3 still put it in the top 5 for NBC?

    Really missed TSCC and PB last night. Didn’t know they wouldn’t be on.

  36. Rob says:

    I know that Chuck is not setting the world on fire with its ratings but i have a feeling it is gonna be safe for at least this season. Whether it gets renewed for a third season or not will be determined later but i think it will get a full 22.

  37. Fernando says:

    Does anyone have the numbers for the Raising the Bar?? It’s been a few weeks since its rating have not been posted.

  38. Johnthemon says:

    Well i’m glad Chuck and Heroes are up. Don’t cancel Chuck!!!!!

  39. Bill Gorman says:

    Rob, I would agree with you. At its current position in our Renew / Cancel Index Chuck looks like it lasts the full 2008-9 season and then doesn’t get renewed for 2009-10. Although its definitely close enough that it could show improvement and make it another year. I’d be pretty confident it gets all 22 episodes this season.

    http://tvbythenumbers.com/2008/10/14/easy-money-life-ex-list-pushing-daisies-til-death-most-likely-to-be-cancelled/6199

  40. Moonlightfanforever says:

    Johnthemon – I hope NBC heard your cry.

  41. Outlander says:

    Isn’t it interesting that the playoffs didn’t really net Fox significantly better ratings than TSCC and Prison Break? Really, it got about 1.6 million more total viewers and maybe an extra 0.3 in the 18-49 share over what TSCC gets. Gee, maybe the problem is the time slot . . .

  42. Outlander says:

    Andrea:

    Fox has already publicly commented that TSCC and Prison Break are both going to air all the way through Q4 of this year. No promises regarding Q1 of 2009, of course, which means probably no renewal.

  43. Bill Gorman says:

    Outlander, things are looking noticeably better for Prison Break than they were just a few weeks ago. I think it’s too early to call it gone in January.

  44. Gerry says:

    Where is Michigan J Frog when you need him?

  45. Don says:

    “FOX is not a network that waits for an audience to build. TSCC is toast at midseason. FOX wants a show that can compete with DWTS and the CBS sitcoms, and it will keep flinging stuff at the wall until something sticks.”

    I agree with what you said Andrea, and that might be their downfall. All I am saying you keep flinging stuff at the wall as you put it you in hopes that something sticks, you may be doing that for quite awhile. Granted the ratings that FOX has on Monday night are not the greatest and what they hope but they are stable. That is something that the previous shows that I listed did not have.

    DWTS is hard to beat and CBS is maintaing a decent second with a sitcom lineup. The only thing you can do is counterprogram…and don’t forget to factor Monday Night Football on ESPN.

    The only CBS sitcom on right now that I really care for is “The Big Bang Theory.” That is a show I can fall on when TSCC is canned. I don’t care for “Chuck” and the rest of the CBS sitcom lineup including “Two and a Half Men” which is THE popular sitcom right now but still not as popular as “Friends,” “Seinfeld,” or “Everybody Loves Raymond” were.

    Speaking of Seinfeld; I have to say that the show is still doing well in syndcate reruns, while others have worn out and dropped off; Seinfeld is been stable all this time.

    DWTS peaks my interest if their are ’stars’ that I am intrested in watching…and this cycle does not impress me like the last two.

  46. Anthony says:

    Bill are you saying PB might be getting another season?

  47. STYLE says:

    After reading all of these comments, it’s no mystery why America is broke.

  48. BIG DADDY says:

    I thought the script for PB was for 5 seasons total. This is #4 and they are awfully close to syndication numbers…..
    I see it getting through the 5th season.

  49. Karen says:

    I am bummed cause I loved Enemy…I have always liked Slater’s way and the humor in it was fun. I think it will be my new favorite. Heroes is getting soooo crazy with the “who is bad, who is good”, I will give it a few more times and that’s it. The Mentalist…seems to be trying too hard but I only watched one episode. Let Enemy live a bt longer so people can check it out.

  50. WED says:

    FOX ordered more scripts for that Terminator show.

  51. Ask says:

    Could you post the 18-34 demos please??
    thanks!!

    A reader from Italy.

  52. I’m sorry Ask, maybe this weekend. it’s nothing personal, but very few people will look at this post at this point…

  53. Simone says:

    I hope you put the 18-34 demos up as well, I’ve been checking back to see if they’ve been updated. It would be greatly appreciated.

  54. kathy says:

    Just a note to Tommy:

    “Sounds to me like you all need to get jobs or get back to work if you have them. And now, if you’ll excuse me, my lunch is over and I’m back to work.

    Some of us actually get PAID to monitor this website (and others like it). It IS our job.


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