Live + Same Day Cable News Daily Ratings for October 15, 2008
News: Glen Beck is leaving CNN-HN for Fox News.
P2+ Total Day
FNC – 2,128,000 viewers
CNN –1,755,000 viewers
MSNBC –1,016,000 viewers
CNBC – 442,000 viewers
HLN – 381,000 viewers
P2+ Prime Time
FNC – 7,326,000 viewers
CNN –6,614,000 viewers
MSNBC–3,290,000 viewers
CNBC –596,000 viewers
HLN – 763,000 viewers
25-54 Total Day
FNC – 639,000 viewers
CNN –782,000 viewers
MSNBC – 429,000 viewers
CNBC –149,000 viewers
HLN- 179,000 viewers
25-54 Prime Time
FNC – 2,285,000 viewers
CNN –3,114,000 viewers
MSNBC –1,323,000 viewers
CNBC –245,000 viewers
HLN – 311,000 viewers
35-64 Total Day
FNC – 1,092,000 viewers
CNN – 921,000 viewers
MSNBC – 555,000 viewers
CNBC – 231,000 viewers
HLN – 233,000 viewers
35-64 Prime Time
FNC – 3,610,000 viewers
CNN – 3,414,000 viewers
MSNBC –1,739,000 viewers
CNBC –322,000 viewers
HLN –430,000 viewers
Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,178,000 viewers (357,000) (747,000)
American Morning-654,000 viewers (270,000) (406,000)
Morning Joe- 541,000 viewers (240,000) (301,000)
Squawk Box- 277,000 viewers (107,000) (171,000)
Morning Express w/ Meade- 269,000 viewers (160,000) (217,000)
6PM – P2+ (25-54) (35-64)
Special Report with Brit Hume – 1,977,000 viewers (443,000) (957,000)
Situation Room- 1,052,000 viewers (316,000) (515,000)
Race/White House w/d Gregory- 840,000 viewers (312,000) (467,000)
Mad Money– 363,000 viewers (145,000) (223,000)
Prime News-257,000 viewers (122,000) (145,000)
7PM – P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 2,040,000 viewers (538,000) (994,000)
Lou Dobbs–1,286,000 viewers (443,000) (596,000)
Hardball w/Chris Matthews—1,341,000 viewers (556,000) (799,000)
**Is Your Money Safe (7PM-9PM)—429,000 viewers (187,000) (277,000)
Glenn Beck – 546,000 viewers (231,000) (325,000)
8PM – P2+ (25-54) (35-64)
The O’Reilly Factor—4,651,000 viewers (1,120,000) (2,072,000)
Election Center—2,673,000 viewers (1,129,000) (1,400,000)
Countdown w/Keith Olbermann– 2,475,000 viewers (863,000) (1,274,000)
Nancy Grace –1,491,000 viewers (554,000) (832,000)
9 PM – P2+ (25-54) (35-64)
**Presidential Debate (9PM-1031PM)—9,068,000 viewers (2,961,000) (4,539,000)
**SR/Pres Debate 3 2008 (9PM-1031PM)—8,931,000 viewers (4,303,000) (4,542,000)
**Debate (9PM-1033PM)–3,724,000 viewers (1,553,000) (1,981,000)
**Presidential Debate (9PM-1030PM)—731,000 viewers (324,000) (391,000)
Glenn Beck- 311,000 viewers (125,000) (161,000)
10 PM P2+ (25-54) (35-64)
**On the Record w/Greta (1031PM-11PM) —7,394,000 viewers (2,576,000) (3,875,000)
**Anderson Cooper 360 (1031PM-11PM)—7,795,000 viewers (3,697,000) (4,164,000)
**Post Debate Analysis (1033PM-11PM)—3,603,000 viewers (1,555,000) (1,940,000)
**CNBC Special Report (1030-11PM)—551,000 viewers (184,000) (238,000)
Nancy Grace –547,000 viewers (274,000) (338,000)
11 PM P2+ (25-54) (35-64)
**Pres Debate Analysis (11PM-1115PM)—4,800,000 viewers (1,707,000) (2,664,000)
**Hannity & Colmes (1115PM-12PM)—3,180,000 viewers (1,068,000) (1,732,000)
Anderson Cooper 360—4,573,000 viewers (2,228,000) (2,687,000)
Countdown w/ Keith Olbermann–2,511,000 viewers (1,139,000) (1,410,000)
Mad Money- 380,000 viewers (130,000) (166,000)
Showbiz Tonight– 483,000 viewers (262,000) (294,000)
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of March, 2008)
CNN/HLN: 96.93 million HHs
CNBC: 95.13 million HHs
FNC: 94.55 million HHs
MSNBC: 91.59 million HHs
Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.
Glenn Beck moving to Fox News should be interesting. Too bad we don’t see numbers for 5pm, but he’s likely to get more ratings just by the nature of the channel he will be on. Going back to Tuesday’s numbers, he got about 1.2 million viewers and FNCs total day average was 1.5.
The curious part for me will be to see what Headline News runs in his place. Part of me hopes it will be a legit news show, but my gut tells me its gonna be another one-man (maybe a one-women, Beck’s rebroadcast (which gets more viewers than the first) goes against Maddow) opinion hour. Sad, isn’t it?
I don’t know why CNN bothers with Headline news. they don’t even try to do anything for the debate. NBC News splits it’s team up across two channels (Remember, in the primary’s, it was combined on MSNBC) I guess its making them money…and that can be all that matters
Chris, tvnewser.com has 5pm cable news ratings, you can check Glen’s ratings there.
They overlap with us on many of the ratings items, but we each have some unique items.
As for why CNN bothers with HN, if you figure their news operation isn’t much bigger than it would be with just one channel, yet they get to sell advertising on two channels, it makes sense to me.