Comments on: House Has Most DVR Viewers, 90210 Has Greatest DVR Increase

By: Robert Seidman

Robert Seidman — Fri, 24 Oct 2008 20:23:28 +0000

Mel, our understanding is that time spent fast forwarding through commercials does not count in the metrics Nielsen provides that advertisers pay based on (C+3 ratings). I honestly don’t have enough insight on the way product placement is sold to know if it matters, but it seems to me that the DVR viewing within seven days would be as valuable from the product placement perspective as live viewing.

By: Mel

Mel — Fri, 24 Oct 2008 20:19:06 +0000

It doesn’t effect advertising revenue — right, because people watching on DVR are FFing through the commercials. But what about product placement? Especially for the CW shows, a few lower rated shows like ‘Life’ and ‘Chuck’ — which are all on the % list — people care enough to record and watch — maybe they pause and notice too.

By: Sarah Connor Society » Blog Archive » TSCC News Round Up

Sarah Connor Society » Blog Archive » TSCC News Round Up — Wed, 22 Oct 2008 20:29:30 +0000

[...] DVR numbers are out for the week of September 29th and once again, SARAH CONNOR posts big numbers with a 30.7 increase in viewers through DVR (which would include me – half the time I haven’t left my office by 8 pm on a Monday night – [...]

By: CW_Chick

CW_Chick — Wed, 22 Oct 2008 15:46:14 +0000

90210 with a 41.4% is actually very good for the network. Especially considering it’s on the CW.

By: Bill Gorman

Bill Gorman — Tue, 21 Oct 2008 22:37:00 +0000

Anil, the results that matter for the long term health of a show are its adults 18-49 ratings, which we post weekly.

The number of DVR viewers is interesting from a number of different perspectives as Robert wrote, but its not going to be a make or break number for any shows.

By: Anil

Anil — Tue, 21 Oct 2008 22:09:27 +0000

I dont really understand these.
Is Pushing Daisies doing good? 19th place, no good right?

By: Robert Seidman

Robert Seidman — Tue, 21 Oct 2008 22:05:49 +0000

JP, I think TV officials look at the information, but it’s not important to advertising sales and so as Kyle suggests, it’s treated like a musky sponge that fell underneath the sink by advertisers (the musky sponge may even get better treatment!). I believe Kyle C is absolutely right about how and why the numbers are used and we find them interesting both from a numbers point of view and how they will surely ultimately change the business (model).

By: Cameron

Cameron — Tue, 21 Oct 2008 21:54:04 +0000

My God! Heroes ratings do actually look decent when DVR numbers are added.

By: Kyle C

Kyle C — Tue, 21 Oct 2008 21:49:59 +0000

I too love seeing the trends of the Live+7 results. It took a lot of Google trial and error before I found your site, and the time-shifted charts are exactly what I was looking for. Guess I took the scenic route to say,

Thanks for posting these every week.

Knowing full well advertisers treat Live+7 viewing as one would treat the musky sponge which fell underneath the sink a few weeks back, I think Networks tout the DVR results for the sake of publicity, and getting their shows circulating in the media in hopes to attract new and stray viewers. After all, we all love good news about our favorites show, and Heroes being the #2 most recorded show of the week has me excited.

By: JP

JP — Tue, 21 Oct 2008 21:33:22 +0000

Do TV officials look at information like this? So does that Mean that t:SCC is in the clear?