Comments on: In Season’s Fourth Week CBS Tops Viewers, 18-49 and 25-54; Fox Wins 18-34

By: Robert Seidman

Robert Seidman — Wed, 22 Oct 2008 14:07:58 +0000

Harry, I completely agree, the data isn’t very meaningful, but the relative median ages are interesting (at least to me). But when your #of average viewers is very low, how young they are isn’t of great importance.

Travis, though the Sunday night performance is worse than last year, the MRC shows are much closer to last year’s numbers than Friday nights without Smackdown are.

By: Harry

Harry — Wed, 22 Oct 2008 13:52:38 +0000

Hey Robert,

I agree that NBC has the second youngest age medium from the major networks but that means very little when it comes to the weekly or the end of year rankings.

NBC needs to introduce a couple of mainstream shows in order to attract the average viewer.

Their production slate is just pathetic.

By: Charles

Charles — Wed, 22 Oct 2008 05:02:03 +0000

I do wish CW would consider sending Reaper to Fridays to stabalize the night. Air it with 13 and they’d have a great night of horror and two nights in a row featuring genre television. It makes sense to me. Then CW can do what they should have done in the beginning, air the comedies on Wednesday with the much more compatible ANTM.

At least this way the erosion wouldn’t look so bad…besides, Reaper might be able to grow on Fridays…there’s very little competition there.

By: Bill Gorman

Bill Gorman — Wed, 22 Oct 2008 02:48:12 +0000

Travis, good to see you here. Indeed, Mon-Wed is going as good or better than last year for the CW, Thursday’s about the same, but Friday and Sunday are just killing them.

By: Travis Yanan

Travis Yanan — Wed, 22 Oct 2008 02:31:06 +0000

CW is really being hurt by that MRC lineup on Sundays. Fridays aren’t working great, but under a million viewers for all three of those hours is really making it seem like the netlet is failing more than it actually is. I remember looking at the year-to-year comparisons for the CW before the MRC block premiered and it was looking really good in comparison. Then the Sunday block comes along and *BOOM*

By: Holly

Holly — Tue, 21 Oct 2008 23:15:40 +0000

Well, they’ve lost half their viewers, but apparently it was the old half…

By: Robert Seidman

Robert Seidman — Tue, 21 Oct 2008 23:10:32 +0000

semi interesting tidbit via NBC:

Through the first four weeks of the 2008-09 season, NBC is now the “second youngest” of the major broadcast networks, with a median age of 45.6, only 1.1 years “older” than Fox (44.5). By comparison, CBS’s median age is 52.9 and ABC’s median age is 50.7.