| Scoreboard |  |
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|---|---|---|---|---|---|---|
| Total Viewers (million) | 16.048 | 11.60 | 10.83 | 3.87 | 3.345 | .72 |
| Rating/Share: Adults 18-49 | 5.6/14 | 3.9/10 | 2.6/7 | 1.6/4 | 1.4/4 | 0.3/1 |
| Rating/Share: Adults 18-34 | 5.0/14 | 3.0/8 | 1.8/5 | 1.7/5 | 1.6/4 | 0.3/1 |
Please note in the table above, the Fox numbers are only for the 7p-10p portion.
World Series Update (9:42AM PDT) : According to Fox, adjusting for time zones, last night’s game four drew 15.479 million over a three hour and three minute duration (8:27p-11:30p EDT). It had a 5.1 rating among 18-49 year olds and a 4.3 rating among 18-34 year olds based on preliminary fast national results. Additional detail about last night’s World Series and this week’s ratings via Fox Sports is available here.
As of this writing (9:20am PDT) we have not yet seen the 18-34 data, but when I see it, I will add it in.
the 18-34 data has been added, but please note as with the table above, in the table below for Fox, only 7pm-10pm data is added, but the World Series results for the full game are above in bold…
I’m feeling as blah as NBC’s ratings were last night. Somewhere near the end of a blah (unless you’re a Philadelphia Phillies fan) World Series game in what, unless there is a major turnaround, is turning into a blah World Series (unless you’re a Phillies fan) I fell asleep on the couch. As blah as it was, coupled with NFL overrun, it was still plenty enough for Fox to win the night in terms of viewers and the 18-49 demographic.
Somewhere around 4am my cat walked over my head and woke my up. Having slept for pretty much of eight hours, I was wide awake so I watched last night’s season two finale of Mad Men. I found it mostly…BLAH. Plus for the first time in two plus weeks I am experiencing a typical San Francisco morning. Only for the first two plus weeks the typical morning where in the idyllic suburban surroundings I now find myself in involved the sun. This morning we’re completely socked in. Blah.
On top of all this I have to go grovel with the California Division of Motor Vehicles. So yeah…blah.
As has been stated elsewhere the World Series ratings are definitely on track for record lows. But these numbers aren’t time zone adjusted. When I see the full time zone adjusted data for the whole game, I’ll add a link to it here.
Things probably won’t be quite as bad for NBC as last night was once Sunday Night Football is over with. I’m not surprised that the combination of Football Night in America, the movie rerun The 40 Year Old Virgin and a repeat of The Office didn’t didn’t perform well and you have to figure NBC can’t be surprised either, so that effectively seems like a towel toss on NBC’s part.
DH gained a little ground over last week, but didn’t see a spike due to the lack of Sunday Night Football though the . Brothers & Sisters was actually down a little bit vs. last week’s overnights. It’s hard to compare CBS to last week’s overnights because last week it had football overrun that pushed the schedule back a bit. It seems like some of the SNF viewers filled the void with the World Series, while others must have hopped over to cable.
However blah I’m feeling, it isn’t CW Sunday night style BLAH! Our understanding is that Media Rights Capital is on the hook for 13 episodes of the Sunday night shows. It’s hard to imagine the experiment going on any longer than that…
Full details:
| Time | Net | Show | Viewers (Millons) | 18-49 Rating/Share | 18-34 Rating/Share |
| 7:00 | FOX | Football Overrun Giants/ Steelers | 21.99 | 7.9/23 | 7.0/23 |
| CBS | 60 Minutes | 12.52 | 2.3/6 | 1.3/4 | |
| ABC | America’s Funniest Home Videos | 8.53 | 2.5/7 | 1.8/6 | |
| UNI | Futbol Mexicano: America vs. Guadalajara | 2.94 | 1.3/4 | 1.5/5 | |
| NBC | Football Night in America | 2.56 | 0.8/2 | 0.7/2 | |
| CW | In Harms Way | 0.64 | 0.3/1 | 0.3/1 | |
| 7:30 | FOX | The OT | 15.94 | 5.9/16 | 5.3/17 |
| 8:00 | FOX | World Series Rays/Phillies Pregame/Game | 14.95 | 5.0/12 | 4.4/12 |
| ABC | Extreme Makeover: Home Edition | 12.15 | 3.9/10 | 2.7/7 | |
| CBS | The Amazing Race | 9.71 | 3.0/7 | 2.3/6 | |
| NBC | Movie: 40 Year Old Virgin | 4.29 | 1.7/4 | 1.8/5 | |
| UNI | Futbol Mexicano: America vs. Guadalajara | 3.44 | 1.5/4 | 1.7/5 | |
| CW | Valentine | 0.85 | 0.3/1 | 0.4/1 | |
| 9:00 | ABC | Desperate Housewives | 15.21 | 5.7/13 | 4.7/12 |
| FOX | World Series Rays/Phillies | 14.23 | 4.9/11 | 4.2/11 | |
| CBS | Cold Case | 12.00 | 2.8/6 | 1.9/5 | |
| NBC | Movie: 40 Year Old Virgin | 4.69 | 2.1/5 | 2.3/6 | |
| UNI | Show de los Seunos | 3.62 | 1.5/3 | 1.6/4 | |
| CW | Easy Money | 0.67 | 0.2/1 | 0.3/1 | |
| 10:00 | ABC | Brothers & Sisters | 10.11 | 3.6/9 | 2.9/8 |
| CBS | The Unit | 9.10 | 2.5/6 | 1.6/4 | |
| NBC | Movie: 40 Year Old Virgin | 4.68 | 2.0/5 | 2.1/6 | |
| UNI | Show de los Seunos | 3.75 | 1.5/4 | 1.6/4 | |
| 10:30 | NBC | The Office (R) | 3.24 | 1.4/4 | 1.7/5 |
Shows are sorted by viewers in each time slot.
Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
I see that The Unit is still getting decent ratings even without any overrun. I thought for sure that the move to Sunday would kill the show. Guess not.
That WS game number follows the pattern for this year of viewership being about 3/4 of what each game in sequence was last year (except for the crazy Sat. rain delay numbers).
I’m feeling your blah, Robert. These seem like very boring numbers all around. The only fun part left to Sunday is seeing how low CW can sink in the demo. Think they’ll be getting 0s soon?
ValentineEasy Money (all the MRC shows look alike to me?) was rounded to a zero share in the report I saw to compile the above, but it seems to be a rounding error in the report as in the half hour data each half hour was a .2/1Which demo is the most important…..the 18-49 or 18-34? I haven’t watched Cold Case this year because I lost interest half way through last year but are the ratings lower than usual?
hookedonmick, for all the networks but CW, likely 18-49.
Robert; if you want to feel a little less “Blah” maybe its time to consider moving to the “East Bay” Walnut Creek, Lafayette, San Ramon….but then you won’t be able to call one of the greatest citys home!
Thought TAR would do a little better, ratings wise sans football…wrong again.
Richard, he did! Yet the fog followed him today!
Richard, I was not clear — I *did* move to the East Bay — fairly close to San Ramon. The sun is breaking out, and I’ll still likely lie and claim San Francisco as home
I thought the non NBC channels would have more of a pickup without SNF, I too was wrong.
Well guess who’s doing well against the World Series? Older skewing shows on CBS. Leslie Moonves is a pure genius when it comes to show developmentand programming. They might be old-ish skewing shows but they get the job done. Unlike Ben Silverman’s sorry slate of schedule on NBC
Sunday is a good day for ABC
Can’t believe 10 million people watch Extreme Makeover and Brothers & Sisters, Brothers & Sisters is sometimes annoying
NBC is going to be the next CW if the ratings continue to go down
Robert, I’m still waiting for the 0 rating in the demo for CW/MRC. That will be when the real fun starts.
But the real question is what will CW do with the time once the 13 episodes are up? Just more repeats?
Arrghh – No Sarah Connor tonight – and more of the goofy looking Circus With the (pretend) Stars…
….looks like another night to get some late errands accomplished and then a DVD tonight…yea sounds good…ooohh…maybe a Terminator DVD at that- Hmmm?!
Is not “Show de los Seunos”, the correct way is “Show de los sueños” btw.
and DH was very good last night. Will be the #1 scripted show in the week.
Cool, only if you don’t count CSI.
Julia, CSI definitely beat DH in viewers, but DH will just barely beat CSI in the demo (5.5 to 5.7).
Tonight will be an interesting night for the World Series. Unless the heart of the Rays’ lineup picks it up, it’ll have a real tough time going against the Monday night slate.
Am I the only person with that fish song still in my head from the start of Game 3? Very clever from Philly.
The repeats of OTH etc. did better than the MRC program now. Maybe they should show repeats of older series, such as Friends, Gilmore Girls or even Charmed.
Ah, thanks, Holly. I didn’t notice that.
Another East Bay resident here….I live in Pleasanton. I’m glad to know that DH ratings have stablized so far this season. Last nights episode was really good. Too bad ABC always ruins its spring run by shoving in too many repeats. It wouldn’t kill them to produce a few extra episodes.
DH beat CSI in 18-49 (5.7 vs 5.5) and 18-34 (4.7 vs 3.4).
JT, I was at the Pleasanton DMV. It lives up to the name as it was (at least as the DMV goes) quite pleasant. Total time inside the DMV was less than 25 minutes, which considering I didn’t have an appt was pretty good.
One of these days I’ll binge on DH from the beginning. I’ve never watched, but it’s on the “to do” list.
Cool, DH routinely beats CSI in the demos:
http://tvbythenumbers.com/category/top-broadcast-by-age
p.s., the CSI premiere beat it, but it pulled supersized (even for CSI) numbers.
But the real question is what will CW do with the time once the 13 episodes are up? Just more repeats?
There are only a few choices:
1. repeats of Gossip Girl, OTH, 90210, Privileged (ANTM already repeats on Fridays now)
2. Give it back to the affiliates like Saturday night
3. program it with new shows themselves
I don’t see three as a possibility given the performance last year and the MRC’s results so far. The first one seems the most likely.
Could they do #2 mid season? I can see it as being a very appealing choice for next season, but they may not be able to get away with it right now.
@Cool, I know that the “n” in the show has a tilde, but my keyboard isn’t very multi-lingual friendly. That’s why I typed it as “Sangre di Mi Sangre” to begin with, but took abuse for that as well!
@Julia — I’m not sure. I doubt they will give it up this year though. It’s also possible that they could move EHC and The Game back to Sundays and run repeats on Fridays, but the repeats on Sunday to promote it’s suite of shows aimed at young women that air Mon-Wed seems seems more likely.
I’ve got to believe from a process standpoint that a night of reruns is all that’s really possible at this point for the rest of this season, unless they have a lot more in development right now for replacements than I’ve read of.
They might decide to give it back to affiliates starting next season, but forcing the affiliates to scramble and line up the shows at this point for early 2009 doesn’t seem workable.
Regardless, for two years now viewers have been taught to not watch the CW on Sunday nights. Last year it was elementary education. This year they’re giving a graduate level course. It’s going to get even harder to get them back now.
I think it’s likely been that way even longer, Bill. This year, the sum total of all the CW minutes may be completely a function of active remote controls and channel changing from other channels during commercials!
I think the repeats of GG, OTH, etc would certainly pull better numbers than the MRC lineup, and probably be on par with last year, though I admit, that’s not saying much.
why does it matter if dh beats csi or vice versa? it’s not like the world series… winner and loser. they are both winners.
by the way: dh was fantastic last night… great way to fill in the 5 year gap.
CW Sundays… wow.
Also, if it weren’t for these NFL and baseball games, FOX would be less than dead.
Robert, CW’s first season, after they switched the comedies to Monday and had Reba and 7th Heaven on Sunday, they did okay. Nothing great, but certainly not LOOK AWAY! LOOK AWAY! numbers.
Hey guys, looking back to the beginning of the season, what do you think would’ve been respectably good while reasonable ratings for the CW sunday night?
On another note, it seemed to me that they got a lot of negative press for selling off their sunday nights to MRC and it just snowballed from there. On the merits, the two scripted shows didn’t do that badly with the critics. Having watched both shows a time or two, it certainly seemed to be fairly well produced with some decent TV talent (everyone was raving about Jamie Murray after her turn on Dexter and certainly Laurie Metcalf is a TV vet) so I can’t fully attribute the horrible failure of the evening to the poor quality programming. What does everyone else think?
My bar is pretty low for the CW and Sunday nights. But I think from MRC’s perspective, they were thinking they could do *better* than CW did last year (I could be wrong about that, it’s pure speculation on my part). It’s doing noticeably worse than last year.
I would put respectable for the time being at “as good as last year”.
Sam, I don’t think CW has had any negative press regarding the MRC deal. Everything I’ve read has been along the lines of “Well, that’s an idea. We’ll see how it goes.”
As for what would be acceptable, I think after last season CW would have liked to see something in the 2 mil range and above .5 in the demo. Yeah, their expectations are very very low.
I think the MRC’s block main stumbling block was that there was no promotion whatsoever. Even on the internet there were no promos for the block, apart from the horrible Bob Saget “Behind the scenes” things where he kept doing air quotations everytime he said a show title. There were no posters or magazine advertisments for the shows, and even The CW didn’t really trail the shows on their channel. Four weeks in I actually pretty like Valentine, it’s very much like a more romantic version of Charmed and actually fits in with the rest of the CW shows.
Yeah, the CW should definitely be putting repeats of their original programming on Sunday nights. Im not sure what they were getting for ratings before MRC took over when they were doing that but I can’t imagine it gets any worse than these shows are getting.
Heck, they could probably get better ratings with reruns of 10 year old shows from the WB like 7th Heaven, Buffy, and Dawson’s Creek.
I wonder how doable it would be to put together a “retro” night. It obviously wouldn’t be free, since there are royalties and such to be paid, and there’s the whole CBS half of the partnership, but it does seem like an interesting idea.
I’m kind of surprised at how CBS isn’t ready to re-tool its Sunday lineup yet. I know it skews older viewers, but I could see THE EX-LIST fitting on the night after Cold Case–anything’s worth a try to save a show that CBS obviously has expressed a lot of interest in. It could be a trial run–as with Gary Unmarried going to Mondays for one week only.
Pleasanton DMV? Hmm….imagine that. It’s a small world after all!
What kind of numbers do you think the World Series will pull in tonight?
Not sure, it’s up against a potentially very good Monday Night Football game, so my guess is that outside of Philly and Tampa/St. Pete it fares worse than last night. We’ll see…
I wonder how the Fox toons would have done with no football.
Johnthemon, you’ll see in January!
just a thought… would The CW be able to put a sproting event on sunday nights? like a college football game or a basketball game or even a hockey game? i mean, i feel like that could work decently.
tim, The rights to air sporting events are generally very expensive. And sports aren’t going to bring in the audience that The CW wants. If they wanted a sports audience, they would have kept Smackdown.
The only sport The CW would take would be female gymnastics or males surfing (female teens would like to see these males i bet)
Having sampled Valentine I really like it and think it is compatible with the rest of the CW’s lineup. That being said I definitely think the bar was much higher – at least as good as last year, and the repeat ratings this year, so I would have thought 1.8mil+ and 0.7/0.8+ in the demo which all shows have drastically fallen short of. I know they have Fat City and Surviving Surburbia for mid-season – if they truly want any sort of success they must promote! These shows had so little promotion – the opposite of what was required for a night that viewers had not been accustomed to tuning into in the past! If I had been MRC I would have wanted to cross-promote with other CW shows – highlight the cast, especially the younger appealing Autumn Reeser to perhaps capture some of the OC viewers, and also some of the more critically praised stars eg Laurie Metcalf (in fact both shows have OC stars in the them, the actor who plays Metcalf’s son had a stint in one of the latter seasons for 8 or so episodes). Really if I can see the cross-promotion/promotion potential the people launching this line-up should have easily! As it stands I think two quality shows that could have succeeded (particularly Valentine) failed due to this marketing failure.
I bet the CW network would love to have its sitcom lineup back on Sundays again. That’s the strongest lineup they’ve ever had on that night.
Hey ABCFanatic, I saw the Extreme Home Makeover show. A truly inspirational, and heartwarming show. One minute into it and my girl is crying her eyes out. Those carpenters do alot of good for families on the brink of ruin.