via The CW:
“GOSSIP GIRL” BUILDS WEEK-TO-WEEK AS THE CW AGAIN FINISHES AS MONDAY’S #1 NETWORK WITH YOUNG WOMEN
GOSSIP GIRL Gains Over Last Week in All Key Demos
GOSSIP GIRL and ONE TREE HILL Finish First in their Time Periods
with Young Women
GOSSIP GIRL and ONE TREE HILL Combine To Give The CW
Dramatic Year-to-Year Gains on Monday
October 28, 2008 (Burbank, CA) – As sophomore sensation GOSSIP GIRL gained momentum, The CW continued its hold on Monday night, once again finishing as the night’s #1 network in women 18-34 (3.6/9) and females 12-34 (3.3/9), according to preliminary live plus same day Nielsen ratings for Monday, Oct. 27, 2008.
GOSSIP GIRL improved week-to-week by 13% in women 18-34 (3.4/9), 5% in adults 18-34 (2.2/6), 20% in women 18-49 (2.4/6) and 7% in adults 18-49 (1.5/4)
GOSSIP GIRL ranked first in the 8:00p.m. hour with women 18-34 (3.4/9-tie), females 12-34 (3.2/9). GOSSIP GIRL tied for second in adults 18-34 (2.2/6).
ONE TREE HILL was first from 9:00-10:00pm with females 12-34 (3.4/9-tie) and ranked second among women 18-34 (3.7/9), behind NBC. ONE TREE HILL beat ABC and CBS in the time period in adults 18-34 (2.5/6).
GOSSIP GIRL and ONE TREE HILL have dramatically improved The CW’s Monday, posting year-to-year gains on Monday by 130% in adults 18-34 (2.3/6), 157% in women 18-34 (3.6/9), 60% in adults 18-49 (1.6/4), 85% in women 18-49 (2.4/6) and 34% in viewers (3.1mil).
Umm . . . didn’t gossip girls tie for THIRD in 18-34 adults? Bueller? Now the CW is just making stuff up!
Angie, the numbers in our overnight post are for all adults 18-34. The CW focuses only on women 18-34. Segment your audience enough and you can “win”!
Oh my god, Gossip Girl has more audience than SUPERBOWL!
hehehehehe!
xxx
B
Hmmm. But . . . they’ posted the 2.2/6 number – the adult number that you had. I’m confused . . .
Angie, they posted both the women 18-34 (3.4/9) and the overall 18-34 (2.2/6). I’m confused about what you’re confused about.
Angie, you’re right, but it’s possible that Fox’s numbers can be rounded to be tied at 2.2, or that due to the live sporting event they actually look much different at 8pm.
Robert, according to the numbers you gave us, GG tied for third. This says they tied for second.
Bill, ABC came in first, FOX came in second, CW tied for third with NBC, at least according to your numbers.
Dammit. Now I look silly.
In the interest of making Julia not look silly, I had briefly posted (Incorrectly) that sans Univision CW did tie for second. When I deleted my post moments later, she had already posted after me.
It is my Alzheimer’s at work here, not hers.
Just now?
Ohhhh….got it. saying they were tied for second among the aggregate 18-34 is a little dicey. with the time adjustments, it was close, but minus Univision (who it doesn’t compare itself too) it is true.
The CW is actually making a little name for themselves, finally. Seems to be a niche-network, but maybe that’s their ticket to survival. The numbers are up, that much is inarguable. It’ll be interesting to watch things play out for them next year.