via ABC press release:
Monday’s and Wednesday’s Telecasts Rank Among “The View’s”
Top 10 Most-Watched Shows on Record in Total Viewers
”The View” is Daytime’s No. 2 Program in Women 18-49 for the
Second Consecutive Week, and Extends its Streak as a
Top 5 Program to 8 Weeks Running in Total Viewers
Season to Date, “The View” Exceeds Year-Ago Levels by
Impressive Double-Digit Percentages in Total Viewers
As the Tornado Catastrophe Strikes Pine Valley, “All My Children”
Enjoys a Whirlwind Week, Hitting an 8-Month High in Total Viewers
and Women 18-34, and a 5-Month High in Women 18-49 ABC Daytime
* This week ranked as “The View’s” most-watched week in the show’s history in Total Viewers (4.24 million), and its top-rated week in Women 18-49 in nine months (967,000 – since week of 1/28/08).
* In Total Viewers, Monday’s show (4.43 million), featuring a “Day of Hot Topics,” and Wednesday’s episode (4.408 million), featuring Bill O’Reilly and Monique Coleman, rank among “The View’s” Top 10 most-watched telecasts in the show’s history.
* For the second consecutive week, “The View” was Daytime’s No. 2 program in Women 18-49 (967,000), and placed No. 3 in Total Viewers for the seventh straight week (4.24 million).
* Season to date, “The View” exceeds year-ago levels by an impressive 12% in Total Viewers (3.97 million vs. 3.54 million).
* For the eighth consecutive week, “The View” (No. 3 – 4.24 million) placed among Daytime’s Top 5 most-watched programs in Total Viewers. In Women 18-49 (No. 2 – 967,000/1.5 rating), this week marked “The View’s” fifth straight week ranking among the week’s Top 3 shows.
* As the tornado catastrophe struck Pine Valley, “All My Children” enjoyed a whirlwind week, hitting an 8-month high (since week of 2/25/08) in Total Viewers (2.74 million) and Women 18-34 (316,000 – since week of 2/25/08, and a 5-month high in Women 18-49 (866,000 – since week of 5/26/08).
* In Women 18-34, all ABC programs positioned among Daytime’s Top 5: “The View” (No. 2 – 354,000/1.0 rating), “All My Children” (No. 3T – 316,000/0.9 rating), “General Hospital” (No. 4T – 296,000/0.9 rating) and “One Life to Live” (No. 4T – 289,000/0.9 rating).
* In Women 18-49, ABC was home to 3 of Daytime’s Top 5 programs with “The View” (No. 2 – 967,000/1.5 rating), “All My Children” (No. 4T – 866,000/1.3 rating) and “General Hospital” (No. 4T – 862,000/1.3 rating).
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of October 20, 2008:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.53 million No. 1 NBC 1.4/933,000
No. 2 ABC 3.06 million No. 2 ABC 1.3/878,000
No. 3 NBC 2.99 million No. 3 CBS 1.1/757,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating):
Program Net Rtg/000s
The Young & the Restless CBS 1.6/1.05 million
The View ABC 1.5/967,000
Days of Our Lives NBC 1.4/933,000
All My Children ABC 1.2/866,000
General Hospital ABC 1.2/862,000
Source: NTI, Live + Same Day, Current Week of 10/20/08; “The View” season to date: 9/22/08-10/24/08. All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)
