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| Total Viewers (million) | 10.41 | 4.91 | 4.58 | 4.12 | 1.16 |
| Rating/Share: Adults 18-49 | 2.2/8 | 1.4/5 | 1.1/4 | 0.9/3 | 0.5/2 |
Updated with data tables…
While one data point does not make a trend CBS had its best 9pm hour in a good long while and its best Friday night of the season on the first Friday of November sweeps. It was led by a repeat of NCIS. A repeat! But CBS boosted its nightly average by more than two million viewers versus last week and almost doubled the 9pm hour. The NCIS repeat drew 11.21 million and last week The Ex List drew 5.65 million at 9pm.
The 9p-10p hour is usually the laggardly hour for CBS, with Ghost Whisperer and Numb3rs performing better on either side of it. But it was the best hour for CBS last night, and certainly seemed to help Numb3rs which was up 1.5 million viewers versus last week.
CBS is actually making a decent night out of Fridays. Nobody else in broadcast is. NBC is flailing with Deal or No Deal at series lows on Fridays, Crusoe’s ship has run aground and the recently relocated Lipstick Jungle had series low ratings, too and numbers worse than even Quarterlife.
The game show Friday thing doesn’t seem to be working out for Fox and while ABC’s unscripted programming has fared well in the demo in the past, even on a relative basis I’m not sure the numbers could be considered “faring well”. Not even 20/20 cracked a 2.0 among 18-49 year olds. Halloween was only a “treat” for CBS.
The post-Friday Night Smackdown! world looks apocalyptic for the CW on a raw ratings numbers basis.
Full details:
| Time | Net | Show | Viewers (Millons) | 18-49 Rating/Share |
| 8:00 | CBS | Ghost Whisperer | 9.41 | 2.2/8 |
| NBC | Deal or No Deal | 5.02 | 0.9/4 | |
| FOX | Are You Smarter Than a 5th Grader | 4.60 | 1.0/4 | |
| ABC | Wife Swap | 3.59 | 1.1/4 | |
| CW | Everybody Hates Chris | 1.26 | 0.5/2 | |
| 8:30 | CW | The Game | 1.24 | 0.6/2 |
| 9:00 | CBS | NCIS (R) | 11.21 | 2.3/8 |
| FOX | Don’t Forget the Lyrics | 4.56 | 1.3/5 | |
| ABC | Supernanny | 4.17 | 1.3/4 | |
| NBC | Crusoe | 4.17 | 0.8/3 | |
| CW | America’s Next Top Model (R) | 1.06 | 0.4/2 | |
| 10:00 | CBS | Numb3rs | 10.62 | 2.3/8 |
| ABC | 20/20 | 6.94 | 1.7/6 | |
| NBC | Lipstick Jungle | 3.18 | 0.9/3 |
Shows are sorted by viewers in each time slot.
Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.






It is expected. Also, Valentine and In Harms way got canned! Tough.
CW’s new show, check it out, airing at 8pm tonight
http://www.imdb.com/title/tt0844653/
here is a 10 min preview:
http://www.legendoftheseeker.com/firstten.html
they got canned a while ago, it just went from “production halted” to “production halted forever”. I think all 8 episodes of each will probably run anyway though. They’re still showing up in my program guide as airing tomorrow.
Wow at the NCIS repeat. It did twice as better than The Ex-List and managed to get the most viewers of the night. It also helped Numb3rs reach a season high.
OMG! I know, can’t wait! This may be my luck! Could make me finally renew my faith in viewing TV shows in their original timeslot.
Robert. I think you highlighted the wrong ‘winning demo’ in the 9pm hour. You highlight Don’t Forget the Lyrics instead of NCIS. Just thought I should point that out.
Thanks again for the info!
Alex, the CW doesn’t program nationally on Saturdays and that show is “all over the place”, and people will need to look up where it’s on locally. I can watch it on either the chicago superstation (WGN) or a local independent station that is not a CW affiliate (KICU in San Francisco).
You bend the figures and you stink of it. CRUSOE ROCKS!!!!
I checked several websites and all of them are not reporting the demo for Numb3rs. I wonder what happened?
usually only Berman would report the demo info on Saturday, i think the omission was merely an oversight. Good call on the bold-ing issue, i’d meant to remove it altogether which now I have done.
Sorry but it is you who stink of Poo, Poo. I did not “bend” the numbers, I just typed them in. From a numbers perspective, Crusoe rocks like SuperNanny, only not as hard.
Surely you jest WGN? Do people still watch that channel?
NCIS doing so well is just proof that Fridays don’t have to be “dead.” The producers at Numb3rs have to be pretty excited.
You’re right. I just got carried away. Apologies.
I don’t understand what WGN is. Is it just a local broadcast station in Chicago that gets nationally distributed over cable?
Outlander, WGN is a local Chicago station that is broadcast nationally. TBS is another example of a local station that is broadcast nationally. TBS is an Atlanta station.
I know too many rational humans who like Crusoe for its entertaining freshness. And I agree with them – to a point. I mean, I can watch this with my nephew with no danger of embarrassment, and that’s a very rare thing these days. I don’t see why NBC aren’t advertising its strengths. Though, NCIS clearly was a shrewd move from CBS, stealing viewers from what had been the #1 9PM show (Crusoe!!).
Wow. A first run, NBC drama is pulling in CW numbers. Way to go, Lipstick Jungle.
BTW, Marc Berman posted the 18-49 rating for Numb3rs. It’s 2.3/8
thanks, Holly.
A rerun of NCIS is almost at the CBS top 20 average; cool. CBS seems to be averaging around 9-11 million avery day (apart from Sat); NBC would kill for those ratings. Lipstick Jungle steals CW numbers? Lipstick Jungle did pretty bad didn’t it?
Just so Outlander is clear, WGN the Chicago CW affiliate and “WGN America” differ substantially. WGN America airs WGN’s newscasts (except for the morning news due to restrictions on some of the syndicated features they show), Cubs and White Sox baseball and some of their syndicated shows, but substitutes classic TV shows and old movies for the CW lineup and the rest of their syndicated shows).
Alex: Legend of the Seeker is not a CW show. It is a syndicated show, just Xena or Star Trek: The Next Generation were syndicated.
I remember when Friday was THE night for tv because of “Dallas”.
are the repeats of NCIS going to finish out the fall schedule or do they have a show thats going to replace it?
Nope, ordering more of Kath and Kim is a dumb move. Why? NBC just committed itself to finishing a distant third whenever 30 Rock drops. Apparently, they’re ok with finishing third, which just goes to show how pathetic it does in the ratings. It NEVER wins a night in viewers and rarely the demo with its own programming (yes, that excludes the NFL). It NEVER will until they stop cuddling the shows they like that are not even half as popular as they seem to think they are and try something until it works. Oh and let’s not mentioned that they killed Crusoe before it even aired by sticking it behind Deal or No Deal on Fridays. Whatever moron thought it would pull in good ratings there with the entire two promotions they showed for it deserves to be hit with something hard.
Seeing this NBC´s numbers for friday I start to wonder how well would do Las Vegas if was still on, since the final season averaged 7,3m viewers. NBC is downhill on fridays from now to may.
andres, NBC’s viewership is down 14.3% on average this season, down 14.7% among 18-49’s. ABC and Fox are in similar situations. CBS is down less than 5%.
Because of that it’s very hard to compare past seasons results and say “What might have been if…”
Vader, whats with the rant?
Where are the Moonlight fans? Hehe.
they’re busy
watching NCIS on their DVRs…I mean boycotting CBS.RJ, now you’ve done it.
Incoming!
7m + for lasVegas! it would be one of there top rated shows now!!
That NCIS replay really took the ratings and its a repeat!!!!!! It helped Numb3rs and now Ghost Whisperer is now the 3rd place this friday.
Wow, is Lipstick Jungle really that bad? Life’s numbers were better in that timeslot. Speaking of which, I hope it does better next Wed. than LJ did last night.
Yeah, way to make Ghost Whisperer look bad. But this may just push Numb3rs up to green on the renew/cancel index if it continues like this.
Funny how those 2 and a half Moonlight fans are suspiciously quiet today after they got the ultimate proof it’s not the time slot that is doomed. It’s the show that drove people away from their sets (or at least CBS).
I remember when CSI repeats were drawing close to 10 million viewers on Saturdays a few years back. NCIS has turned into one of those total viewer powerhouses where it can do 10+ mil even in repeats on a Friday. Does anybody know if CBS ordered 2 editions of The Amazing Race or just the one again? Trying to guess if they are going to put Flashpoint in that 9PM slot in a month or two or if they might be thinking of it on Sunday.
As much as I like GW this how is going to lose audiences if they make the Melinda character have a baby this season or next.The kiss of death of any show.
Mandy,
I felt like someone needs to tell NBC how it is and not how it is in their little fantasy world. Picking up a mediocre show and the weak link of the entire night tells me they are throwing in the towel, which angers me. I calls em as I sees em, and sometimes it comes out in rant format. Sorry if it seemed a little harsh, but it still felt gooood.
Vader,
Harsh, no! you just seemed like disgruntled viewer, u went of about Kath and Kim when nobody mentioned it
ok if i had 10 seconds to tell each network something, it would be…
CBS: good for you, you guys are dominating! NCIS… JUST WOW! Everything seems to be falling into place for you, especailly with your new shows!
ABC: Struggling with your sophmore shows, but still in a distant 2nd place in the ratings. Lost cant come soon enough for you guys. Wednesdays need to be completly re-programmed, Life on Mars should not be after Greys!
NBC: ahhh, well…. It seems like you guys dont care, so i dont really know what to say. the renewal of kath and kim, was the punchline for me that you guys dont care about winning in the ratings. But… I would get deal or no deal off fridays, and i have no clue why lipstick jungle is still airing, but ok.
FOX: It seems like its hit or miss with you. U guys definitly play the winter lineup game better. American Idol and 24 should help you compete with ABC and CBS. Dollhouse can be a success, pending where you guys put it. I believe alot of shows need to be moved around in the lineup, AND…. Terminator: NOT WORTH IT!
CW: Ok you guys are the bottom feeders. You guys dont know how to do anything, but you have some decant shows. Smallville and Supernatural need to be advertised more! I honestly beleieve if you guys advertised smallville more, it could hit 4.5-5 million viewers every week! who cares what gender they are! Stop promoting Gossip Girl so much. You have put out so much money into one show and its only getting 3 million veiwers.
thats what i would say to each network!
Based on how CBS viewers showed up for a REPEAT of NCIS on Friday and dumped on The Ex-List and Swingtown previously, I’m absolutely convinced now what a monumental error Nina Tassler made by going after Swingtown. CBS viewers obviously have no interest in these types of shows. They want suspense, they want guns, they want car chases, they want lots of techno gobbledegook, and they want it intravenously, if possible. I would have preferred if she had left Swingtown alone, or let it go to a cable network than to feed it to the wolves the way she did. What the ‘H’ did she expect?
It’s not that CBS viewers didn’t like Swingtown. They just didn’t get it. There was no crime, no guns, no techno-babble, no car chases, no laugh tracks. I’m sure 90 percent started watching an episode and said, what the ‘H’ is this? Where’s special agent blanketiblank? Where’s the dramatic gun battle followed by the eerie silence of a crime scene, punctuated by a bunch of actors running around with chemistry sets trying to look like they know what they’re doing?
So, I guess it is over for Swingtown, because there is just no home or hope for it on CBS, end of story. They can try to bring it back. CBS’s viewers just won’t watch it, and then it will be gone after four episodes.
The only hope is that they try to sneak it in under the radar as a returning summer show. Not holding my breath.
While I’m really sad for saying this, as it was easily my favorite show over the summer, Swingtown won’t be renewed, it won’t return as repeats either. The showing rights were, by some logic I can’t comprehend, sold to Bravo which is going to show Season 1 either during winter or next year, or something. And no, Bravo has no intention ordering new seasons…
Guess the terrific numbers for a repeat of NCIS just goes to show that there are people out here who like well-written, intelligent, quality shows rather than some of the garbage (reality and scripted) they like to try and force-feed us.
Swingtown is mentioned as a first season for a reason.
Alde, you must have missed it because Bravo already had the marathon of all 13 episodes on Oct. 24th from 12PM – 1AM.
I think CBS can now officially call itself the Crime Broadcasting Station. Sort of a new version of Court TV. Tassler seems set on burning more out-of-the-box programming for either mid-season or next Fall. If there are any smart producers out there who love their concept and it’s not a cop show, they should not under any circumstance give it CBS. The only way they can toy with programming that is DIFFERENT is to place it during the Summer not during the Fall or mid-season. The problem with The Ex List is that it had nothing similar to go with. CBS should never have had this especially in the Fall schedule. Escapism is best during the Summer.
Jericho should return and be on fridays:D
That would be funny, they to have Jericho and Moonlight be a part of the Friday night lineup
Which would make some sense, I just feel that Numbers is too good for the Friday night lineup. And just for the record, did not watch NCIS repeat, have not watched any CIS or Bruckheimmer drama in its entirety for years now.
I don’t think the numbers for Lipstick Jungle are representative of what the show will pull in normally. Two things to think about:
1. LJ already had an episode on Wednesday (its regular time slot) so I expect most viewers weren’t expecting or looking for another LJ episode this week.
2. It was Halloween! Their entire viewer pool was out partying while the old fuddy duddies were enjoying NCIS.
I hope Life does well on Wednesdays and I think it deserves that timeslot more. However, LJ should do better next week on Friday. Though probably not well– most young women are out at the club Friday night, not watching tv.
Mandi, Lipstick Jungle’s ratings don’t really matter. NBC moved it there to let it die.
Julia is correct. Lipstick Jungle is already dead. What will be interesting is seeing how Life does on the next few Wednesdays.
NBC was heavily advertising the new “crime,” lineup on Wednesday through out the Notre Dame game. Who knows if that will help.
So will NCIS be moved permanently to Friday night or will CBS continue showing encore performances of it on Friday nights?
No way do they move new episodes of NCIS to Friday. It wouldn’t be able to pull the sort of numbers it does on Fridays. But if it can keep these numbers, I say CBS should just continue to repeat it, since there’s nothing else they can seem to put here that will deliver like this.
Good for NCIS….I just got back into town or I would have posted on Saturday….I hope they leave the repeats of NCIS on Fridays. I don’t get to watch it on Tuesdays. And so no one is disappointed, I am a ML fan, LOL.
It’s interesting that someone at NBC thought of putting soapy Lipstick Jungle on Friday nights. Remember Dallas used to pull in huge numbers for CBS on that night. The difference? Dallas was a great series with a stellar cast. Lipstick Jungle is dire and with the exception of Brooke Shields and Mary Tyler Moore the cast is crap. Just how did the dreadful Julian Sands get cast in this and as for Brooke’s screen husband he is actually worse than Julian Sands if that is possible! Whoever cast this is in the wrong job.