Live + Same Day Cable News Daily Ratings for November 5, 2008
P2+ Total Day
FNC – 1,894,000 viewers
CNN –1,895,000 viewers
MSNBC –1,100,000 viewers
CNBC – 326,000 viewers
HLN – 361,000 viewers
P2+ Prime Time
FNC – 3,730,000 viewers
CNN –2,667,000 viewers
MSNBC—2,238,000 viewers
CNBC –202,000 viewers
HLN – 831,000 viewers
25-54 Total Day
FNC –654,000 viewers
CNN –839,000 viewers
MSNBC –475,000 viewers
CNBC –98,000 viewers
HLN- 176,000 viewers
25-54 Prime Time
FNC – 1,130,000 viewers
CNN – 1,131,000 viewers
MSNBC –949,000 viewers
CNBC – 94,000 viewers
HLN – 381,000 viewers
35-64 Total Day
FNC – 951,000 viewers
CNN –943,000 viewers
MSNBC – 560,000 viewers
CNBC – 169,000 viewers
HLN – 202,000 viewers
35-64 Prime Time
FNC – 1,709,000 viewers
CNN – 1,310,000 viewers
MSNBC –1,216,000 viewers
CNBC – 110,000 viewers
HLN –458,000 viewers
Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –2,104,000 viewers (756,000) (1,220,000)
American Morning- 2,129,000 viewers (1,022,000) (1,138,000)
Morning Joe- 1,212,000 viewers (585,000) (681,000)
Squawk Box- 341,000 viewers (110,000) (232,000)
Morning Express w/ Meade- 313,000 viewers (166,000) (188,000)
6PM – P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,505,000 viewers (712,000) (1,179,000)
Situation Room- 2,265,000 viewers (926,000) (1,138,000)
1600 Pennsylvania Avenue- 1,229,000 viewers (439,000) (570,000)
Mad Money– 319,000 viewers (123,000) (161,000)
Prime News-280,000 viewers (124,000) (160,000)
7PM – P2+ (25-54) (35-64)
Fox Report w/Shepard Smith– 2,455,000 viewers (822,000) (1,254,000)
Lou Dobbs Tonight– 2,064,000 viewers (882,000) (999,000)
Hardball w/Chris Matthews—1,808,000 viewers (691,000) (952,000)
**CNBC Reports (7PM-9PM)—249,000 viewers (99,000) (131,000)
Issues– 312,000 viewers (147,000) (190,000)
8PM – P2+ (25-54) (35-64)
The O’Reilly Factor—4,775,000 viewers (1,363,000) (2,179,000)
Campbell Brown—2,114,000 viewers (970,000) (1,051,000)
Countdown w/Keith Olbermann– 2,790,000 viewers (1,231,000) (1,540,000)
Nancy Grace –1,150,000 viewers (470,000) (638,000)
9 PM – P2+ (25-54) (35-64)
Hannity & Colmes—3,632,000 viewers (1,169,000) (1,651,000)
Larry King Live—3,019,000 viewers (1,184,000) (1,414,000)
Rachel Maddow Show—2,365,000 viewers (990,000) (1,273,000)
On the Money—162,000 viewers (89,000) (97,000)
Lou Dobbs- 715,000 viewers (360,000) (380,000)
10 PM P2+ (25-54) (35-64)
On the Record w/Greta —2,771,000 viewers (858,000) (1,285,000)
Anderson Cooper 360–2,867,000 viewers (1,239,000) (1,464,000)
Countdown w/Keith Olbermann—1,560,000 viewers (625,000) (835,000)
Big Idea w/Donny Deutsch—210,000 viewers (93,000) (122,000)
Nancy Grace –654,000 viewers (317,000) (368,000)
11 PM P2+ (25-54) (35-64)
The O’Reilly Factor–1,901,000 viewers (750,000) (1,022,000)
Anderson Cooper 360—1,775,000 viewers (851,000) (935,000)
Rachel Maddow Show–953,000 viewers (393,000) (525,000)
Mad Money—196,000 viewers (86,000) (140,000)
Showbiz Tonight– 445,000 viewers (275,000) (259,000)
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of March, 2008)
CNN/HLN: 96.93 million HHs
CNBC: 95.13 million HHs
FNC: 94.55 million HHs
MSNBC: 91.59 million HHs
Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.
CNN must be drawing the generic non-regular viewer looking for election and post-election news. They still have the name recognition advantage.
But O’Reilly takes it convincingly. Obamamann will be hard pressed to keep up, if his post-election hour of gloating and the subsequent ratings are any indication.
America, CNN typically gets the “surge” viewers (who would otherwise never watch cable news) during big events, disasters, etc. They arrive quickly and leave just as quickly.
That’s what I mean, since CNN has more name recognition than Fox News or MSNBC among the average TV viewer.
CNN won election night and drew good numbers for the morning show, obviously because of people waking up and turning on CNN for more results … people like you said who won’t be watching cable news regularly.
OMG MSNBC is so disgusting. Checked in like i always do, and hardball is bashing Sarah Palin still. They know their BO has won, I can see the tinkle trail running down Chris Mathews leg.
They must believe the only way to keep up their ratings is to continue to bash the right, mccain, sarah, and bush. Even their lefty crowd will get tired of it and they will leave in droves. Leaving them sucking the very bottom of the ratings once again. Need to change their network to MSCARP.
MSNBC – always bias and cowardly. Down we go.
Talk about Bias, Rachel Maddow opens her show with a mention of how she is a part of the Liberal Media….if I am not mistaken, that is openly being biased against conservatives.
By the way, K.O. getting knocked out in the “Key Demo”
The election is OVER! If those clowns at MSNBC can’t do anything but continue this boring bashing, maybe they should get off TV now. It won’t be long, even for the MSNBC die-hards to leave that programming.
Olbermann set the tone last night when he admitted he was guilty of “commenting” during the campaign. A joking admission, but a telling one nonetheless. Then later he dismissed Bill Kristol, Rush Limbaugh and Bill O’Reilly as “you don’t matter anymore.”
This is arrogance to the extreme. It’s like they think the election of Obama vindicates their actions, and their’s are the only acceptable beliefs, so now they can be open about it.
I fully expect that if Obama were to send though police to the homes of everyone who didn’t vote for him, KO would sit back and declare it as justice served.
Exit polls showed that among those who said Palin was a factor in the election, McCain won. So my guess is she brought in more votes by energizing the base than she cost McCain, who really was in a no-win situation. He was too erratic and did not run a disciplined campaign, whereas Obama was organized and fully tapped in to new media such as the Internet.
They are bashing Palin now because they recognize her as one of the new faces of conservatism, and they see bashing her as saying that conservatism lost this election, when I don’t think that it did. Obama won because conservatives were fed up with Bush growing the government, and they never liked McCain. It’s a total passive-aggressive vote on their part, or they were simply swayed by Obama’s speeches, or whatever. But 20% of conservatives voted for Obama, as opposed to something like 8% of liberals voting for McCain. And according to exit polls, there are more conservatives than liberals.
But while Palin may have energized the base, she didn’t energize it enough. Conservative turnout was again low, as it was in 2006. Voter turnout in traditionally conservative areas was low.
I think for many conservatives, the direction of the country is so far beyond the red line they would want that, in the absence of a viable candidate they can believe in, they may have just given up. Many conservatives would prefer policies that are mutually exclusive with an entitlement state, and since entitlements aren’t going anywhere regardless of whose in charge, they don’t think there’s much of a point to who’s leading the government. So in for a penny, in for a pound.
The biggest endorsement this political season for fox news being unbiased and fair was the Clinton campaign:
Clinton surrogate Ed Rendell said, “FOX has done the fairest job, and remained the most objective of all the cable networks.”
Clinton campaign chairman Terry McAuliffe repeated this claim last night saying, “Fair and balanced Fox. You beat them all.”
And she thought they were part of the vast right wing conspiracy. She now knows how visceral the press/cable news can be (with the accepttion of fox). Of course if she had won the dem race, she would have benefited from the same.
But it was nice to hear such acclamations for FOX from the far left. We may never see that again.
America47000
Yes the libs that watch MSNBC are very blind. It befuddles me that they would even try to argue their positions on these boards. They only look foolish, but are welcome to try. Yes Rasmussen was on the Fox news channels, and his polls were proven to be the most accurate. They were spot on in predicting the Obama win and margin of vistory.
The MSNBC nuts always have the most liberal from newsweek on their channel, seems like every day. They cowtow, nod, agree, and laugh it up with KO and Rachel. It appears they are having such a good time bashing the right in this country. Turns out the Newsweek poll, the most liberal weekly rag out there, proved their bias when their poll was identified as the worst in predicting the races margin of victory. No surpise there. I think Times was second worst, another frequent visitor to the KO and rachel three ring circus.
Faux News is a joke.
Fox news “fair and balance”lol…I’m really trying to stop laughing,but I can’t.
its so funny how people try and rag on fox for being unfair or in the tank for gop.ummm…are u really that stupid so ur telling me that olbermann and msnbc is fair and always shows both sides of rhe story?????come on fox is bar far the fairest the liberals dont like it cuz its the only big media organization that is….typical
To me it only appears that Palin energiezed the conservative base. Nothing more. That’s not gonna will general elections…
sorry for the very sloppy spellings
Where is everyone telling us how MSNBC is going to keep winning the key demo?
Olberman won four or five days in the weeks prior to the election and now as predicted, his numbers are slipping!
No comments from Fab or Pink?
astonished …. guess the Rethugs turned in on Thursday for the last time and watched the Billo the Clown just to make sure Obama really won! Its downhill for the Rethugs now.
I watched Billo the Clown and Hannity myself yesterday … loved seeing their squirm … specially Hannity looks like Chris Wallace hurt the girly man in him! LOL
I hope CNN takes back number 1 spot and crushes the False Noise Channel!!!
You opened up the comments again?
Julia, old posts will continue to have comments open. It’s a manual post by post process to lock them and not worth the time.
Ah, I thought November 6th was after when you closed them. I forgot November is already almost over.