Comments on: Nielsen Out-Of-Home Goes Out-Of-Business http://tvbythenumbers.com/2008/11/10/nielsen-out-of-home-goes-out-of-business/7850 Nielsen TV Show Ratings, Data and More Sun, 22 Nov 2009 00:06:39 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Thunder Mountain http://tvbythenumbers.com/2008/11/10/nielsen-out-of-home-goes-out-of-business/7850#comment-33276 Thunder Mountain Mon, 10 Nov 2008 19:02:23 +0000 http://tvbythenumbers.com/?p=7850#comment-33276 Its just like when Project Apollo (Nielsen-Arbitron venture) failed due to lack of people willing to pay for data from sources other than TV. Yet fans of cancelled shows will continue insisting Nielsen is evil and blah, blah, blah, yadda, yadda, yadda.... Im still laughing at how some Jericho fans actually though sending 1,000 pounds of peanuts to Nielsen in Florida lead by some guy on the CBS forums who looks like skinhead. Its just like when Project Apollo (Nielsen-Arbitron venture) failed due to lack of people willing to pay for data from sources other than TV.

Yet fans of cancelled shows will continue insisting Nielsen is evil and blah, blah, blah, yadda, yadda, yadda…. Im still laughing at how some Jericho fans actually though sending 1,000 pounds of peanuts to Nielsen in Florida lead by some guy on the CBS forums who looks like skinhead.

]]> By: Robert Seidman http://tvbythenumbers.com/2008/11/10/nielsen-out-of-home-goes-out-of-business/7850#comment-33250 Robert Seidman Mon, 10 Nov 2008 16:55:13 +0000 http://tvbythenumbers.com/?p=7850#comment-33250 They were able to find a few (but probably no more) companies to buy data and sponsor research (I think for example, that either Fox or MLB, can't remember which) commissioned a study on MLB viewing out of home for the playoffs. But they were not able to find any advertisers who were convinced they ought to care about the results. I think it's a somewhat expensive marketing prospect to change the landscape of how advertising is bought and sold. And those marketing $$ need to be funded by the networks themselves. It's a chicken/egg thing and my guess is because the networks don't see any near-term ROI, they abandoned it. They were able to find a few (but probably no more) companies to buy data and sponsor research (I think for example, that either Fox or MLB, can’t remember which) commissioned a study on MLB viewing out of home for the playoffs. But they were not able to find any advertisers who were convinced they ought to care about the results.

I think it’s a somewhat expensive marketing prospect to change the landscape of how advertising is bought and sold. And those marketing $$ need to be funded by the networks themselves.

It’s a chicken/egg thing and my guess is because the networks don’t see any near-term ROI, they abandoned it.

]]> By: Julia http://tvbythenumbers.com/2008/11/10/nielsen-out-of-home-goes-out-of-business/7850#comment-33249 Julia Mon, 10 Nov 2008 16:46:43 +0000 http://tvbythenumbers.com/?p=7850#comment-33249 We had a discussion in class about what could possibly be a perfect ratings meter. (It needs to fulfill the four P's: People meter, Personal, Passive, Portable.) So far, there is none, but shutting down a division that was working on coming up with one certainly doesn't help. We had a discussion in class about what could possibly be a perfect ratings meter. (It needs to fulfill the four P’s: People meter, Personal, Passive, Portable.) So far, there is none, but shutting down a division that was working on coming up with one certainly doesn’t help.

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