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TV Week Asks: Can Rosie O’Donnell and NBC Revive “Variety Show” Genre

Posted on 17 November 2008 by Robert Seidman

My prediction is unless it is NBC’s goal to steal the 55+ viewers away from CBS…no, they can’t. From the TV Week story:

Having already revolutionized daytime talk and reinvigorated “The View,” Rosie O’Donnell is now hoping to resurrect one of television’s storied genres: the variety show.

It’s a tall order-which may be one reason Ms. O’Donnell has enlisted some serious showbiz firepower for her Nov. 26 NBC special, dubbed “Rosie Live.”

“Liza Minnelli will be on the show,” Ms. O’Donnell revealed last week in an exclusive interview with TelevisionWeek. “It’s showbiz royalty. I couldn’t do it without her.”

Will Ms. O’Donnell perform a duet with Ms. Minnelli, whose 1972 variety/concert special “Liza With a Z” won multiple Emmy Awards?

“Of course! What, are you kidding me?” Ms. O’Donnell laughed. “This is the dream for every girl from Long Island who ever sang in the mirror to ‘Cabaret.’ This is as good as it gets for me.”

- read the full story via TV Week

Sure, every girl over 45. No offense, but if 18-49 really fuel the ratings, Rosie needs to grab Britney, Lindsay (ok, so she’s hard to work with according to the Ugly Betty people) and Jessica Simpson. Liza is not serious showbiz firepower anymore. This isn’t 1978, it’s 2008. Others planned to appear are Kathy Griffin, Jane Krakowski from 30 Rock, hip-hop artist Ne-Yo and singer Alanis Morissette.

I will be happy to eat crow if I’m wrong, but it just seems like NBC is flailing around now. This idea just seems dumb to me as a means of reaching 18-49 year olds. I predict bad ratings for what right now appears to be a futile attempt at throwing crap at the wall and seeing what sticks. Not spectacularly bad Quarterlife style ratings, mind you, but it won’t surprise me if Knight Rider (which I believe it is airing instead of) pulls better 18-49 ratings.

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37 Responses to “TV Week Asks: Can Rosie O’Donnell and NBC Revive “Variety Show” Genre”

  1. GRD says:

    Bite your tongue! I’m 33 and I wouldn’t walk across the hallway to see Britney, Lindsay, Jessica, or all three together. I may be wrong, but I don’t think I’m alone in that.

    However, I’m totally with you on the last paragraph.

  2. 123 says:

    This show will get great ratings. I don’t know what people see in Rosie, but even I can see that people will tune in.

  3. Julia says:

    GRD, I agree. But they certainly would pull in the teens!

    But on that subject, Hillary Duff will probably show up, since she just signed a development deal with NBC which includes guest appearances on various shows.

  4. Andy McNab says:

    This show will get great ratings. I don’t know what people see in Rosie, but even I can see that people will tune in.

    A train wreck!

  5. Julia, nah — if you want teens it’s all about Miley Cyrus, and apparently, whoever is starring in the Twilight movie.

  6. clutz12001 says:

    This may air instead of Knight Rider? Maybe that’s part of the greater plan. When trying to save Knight Rider, the NBC folks can say “well, it does better than Rosie…”

  7. Julia says:

    Yes, but which one costs more, clutz?

  8. that could be a toss up! i’d love to know the answer, while I suppose it is KR I imagine KR is pretty cheap to make, and Ford is kicking in something for KR. I don’t know what Rosie’s product placement opportunities are. I guess they could do live commercial jingles and make it a part of the “content”, but I don’t think you’re going to get Liza to sing “McDonalds is your kind of place…”

  9. Bill Gorman says:

    I’d bet the cost to put an identifiable can of diet soda on Rosie’s desk would be quite steep!

  10. Bill Gorman says:

    I like how TVWeek has Rosie responsible for The View being “reinvigorated”. She’s been gone quite a while and The View’s best results have been quite recent, I’d attribute it almost 100% to the election the the aftermath.

  11. Julia says:

    I don’t think they are wrong about that, Bill. It may have grown even more since she left, but the growth began with her and the drama she always seemed to cause.

  12. DD says:

    Oh…I was waiting for the punchline…

    The only thing I would have Rosie on my TV for is target practice.

  13. Vader says:

    I think what Bill means is that that statement would have a whole lot more truth if The View’s ratings were down any substantial margin without Rosie, and to my knowledge, they aren’t.

  14. Vader says:

    Also Robert, that first sentence doesn’t make any sense, unless NBC can manage to steal viewers away from itself. Imagine the possible press releases you could run if that happened. ;)

  15. Joe says:

    Bill,

    The View was doing fine before Rosie, but its ratings– and buzz– began to build during her tenure. What’s more, the show seemed to really find its voice as a home to political debate vs. celeb guests and fashion shows. The fact that the show has continued to grow this year, during the election season, doesn’t mean Rosie didn’t help begin the show’s ratings resurgence. But I’m glad you like what I wrote. ;-)

  16. Haha, Vader — indeed, *that* would be newsworthy. I meant CBS. Fixed!

  17. Joe, I have to confess, Bill stepping in to even opine on The View is a shock for me. I may have completely dreamed it up, but I seem to remember asking Bill a couple of years back if his wife watched The View, and his response was along the lines of “All the time, but I’ve made her swear a blood oath to never EVER discuss anything that happens on that show with me.”

  18. eliane says:

    i’d only watch this if i was in the mood to shoot myself

  19. Bill Gorman says:

    I don’t watch The View, and the rule in my house still is that I never want to even hear about a word uttered on the show because my life is too short to waste the time, but like many shows I don’t watch (although none that I loathe like it), I’m happy to opine on the ratings!

  20. toddy says:

    I’m over 55 – they both suck-who gives a damn and I’m being nice.

  21. Nick C says:

    This is 100% aimed at the Gay Viewing Audience. Liza is one of their heroes. So I expect the show to do wonders in the Gay Audience market. Heck it made XENA a hit.

  22. Nick, if you’re right (and you may be) that is a very bad move on NBC’s part. I may be too politically correct for my own good, but I do know that Liza is popular among gays, (and Rosie, too, for that matter). But a.) I don’t know if that’s true among the under 40 gay crowd, and b.) specifically targeting the gay viewing audience on cable makes a great deal of sense to me, but if NBC is 100% targeting them on the broadcast net, I don’t think it makes sense. We’ll see. Also, it’s a curious timeslot for the first airing — 8pm the Wednesday before Thanksgiving. Not sure if that’s good or bad — could be more people are home than normal this Thanksgiving eve.

  23. tom says:

    no one seems to realize it but the dancing with the stars results show is basically a variety show. they sometimes have 2 musical guests (big names sometimes), the professionals dancing, comedy bits (like a few weeks ago when they had faux mudslinging political ads using all the remaining dancers). it’s gone from recap to a full show on it’s own.

  24. R.G. says:

    I hope this show gets cancelled before it starts!!!

  25. Amanda says:

    GIVE ME A BREAK!!!! THIS HAS GOT TO BE THE MOST RIDICULOUS THING I HAVE EVER HEARD OF. THEY GO AND THINK ABOUT CANCELLING LIPSTICK JUNGLE(DIFFERENT STORIES ABOUT WHETHER IT HAS BEEN YET), YET THEY WANT TO TAKE A CHANCE ON SOMETHING THIS ABSURD!!!!!!!!!!!!!!!

  26. Nick C says:

    It’s a one time show! She is planning to do it every Thanksgiving or something. No reason to get worked up over it.

  27. David4 says:

    Rosie is not the star power she once was. People will tune in to see how she will make an ass out of herself. However if it gets picked up as a regular show it won’t last, people get sick of fat ass after awhile.

  28. anony says:

    I think everyone is over analysing this. NBC is fourth and they are going to try and mix things up and try and get some ratings. They knew that FOX was doing a variety show with the Osbornes and wanted to launch their own version before hand. They figured Rosie would have a best of a chance as anyone else. If they were really pouring a lot into this they would have ordered more than a one time episode. Duh!

  29. Fin says:

    Personally i find the fact that Rosie O’donnald is a interesting person mundaine in itself… she appeared on the failed Little Britain USA and was only fun because she was being used as part of the comedy; on her own she seemed boring and annoying. Though the special is would guess will do better than Knight Rider and will have above NBC’s average for total veiwers and 18-49. But hey its just a guess

  30. Fin says:

    Anony thats a guess, do you know that movies and specials can be used as pilots. The money would be used to interest people and keep them wanting more until it was picked up (if it is).

  31. Fin says:

    * Tv Movies: like the Knight Rider movie back in Feb acted as a pilot for the show

  32. Jennifer says:

    I think ratings for The View starting going up during Rosie’s tenure mainly because people wanted to see the fights and drama she created- a “variety show” is quite different. I have no interest in watching that show, no matter the guest stars. Rosie is about as unappealing as it gets for me.

  33. Krystal says:

    hmm… TiVo may have to record this one. I don’t think I can sit through Liza. The show will get good ratings mainly or those hoping for a train wreck.

    personally I am only watching to see alanis (my generation)

  34. AC says:

    The fact that it’s Rosie makes me not want to watch it. Too over the top, too much celebrity fueding, too much screaming!!! She doesn’t even come off as a fake nice person anymore.

    I’d sooner see Elizabeth Hasselback host this thing and THAT is not a fun thing to say.

  35. Rob R says:

    While Rosie O’Donnell has had failures on Broadway and in the magazine world, she has not failed on TV. She has too many Emmy Awards to count, and she single-handedly turned “The View” into a phenomenon.

  36. tom says:

    jennifer you are wrong… facts show ratings went up as soon as rosie joined the show and grew from there. ratings went up becauzse she introduced more political talk and made the show more fun. that was in the fall. there were no real troubles until end of december when she made fun of donald trump on one of the final shows of the year. then there was a break of a few weeks then they came back in january when trump was all over the place calling her names. she held back but hen sort of gave up and started going after trump and then she fought the nazi conservative. that pumped things up some more but they were already at a view-time high. what’s funny is that the people that hate rosie probably also hate elisabeth and trump. if it were a heterosexual male comedian doing this then there would be less of a furor. as for the variety show… i’m not that interested. i’d rather see her on a live talk show going after a-holes.

  37. From, David Archuletta 1205 Pine Street
    Pueblo, Colorado 81004

    To whom it should concern: [All of us!]

    “Wrongful Adoption!”, a phrase that imparts nightmarish effects when used in the dream-come-true world of newly blessed adoptive parents. However, should this declaration stand true, the possibility of having heard these words in a courtroom are slim, and next to none. Yet, they are inked on newspapers across the country now, more than ever.

    What role, if any, does the adoptive parent have in the illegal child acquisition, even if not made privy, does it still reflect upon the them? My wording seems to indicate as if such is the case; and to a certain degree that is exactly the way I feel. That said, how is it that a person would condemn the intentions of two genuine, selfless people? The answer of such question is rather complex and will unfold itself in the first chapter of this journal.

    Understandably, based on these statements alone, this book most likely will not gain popularity in the hearts of those having only recently secured court appointed parental rights. Despite such, and with any disagreeable conjecture set aside, my intentions are hopeful that these writings, perceived by others as informative of value, rather than written script purposed of instilling fear.

    Nevertheless, although my name is not of fame or storied in the circles of humanities work or research, these words must be heard by the people and elected officials within our legislative process; for here too, change is in dire need.

    As for wrongful adoption, one can formulate opinion of these newborn placements, as viewed through the perspective of the rarely acknowledged platform of the silenced, unknown father.

    Percentage wise, it is true that for most of these birth father rights terminations, each was correctly assessed; denied were any future rights of say by means of applied state statute. However, the remaining silent figure of forgotten voice, when in comparison as to the increased number of wrongful adoptions, only evokes further the intended message of this book, ___ for in it, I did accuse, quoting, “New Jersey state adoption statute N.J.S.A. 9:3-39 1[b], [c] is a license to steal.” Incredulously, the State Supreme Court concedes this point without defense, further assessing this made statement as correct!

    “There is something bad wrong in the state that is New Jersey.”

    These two statements withstanding, and as for future social accountability, it is of singular like-minded conscious that which collectively would enable a shouted acknowledgement of our united concern; wary would we be of the “trickle down” consequence of unreformed adoption law. Tragically though, over the years these statutes have tipped the scales unbalanced. Meanwhile, along with Lady Justice, we have allowed our consensus into jaded complacency; each of us preoccupied with our tasked day to day lives.

    Therefore, I ask that all persons whether involved in adoption or not, that they give this book a chance, as it concerns everyone of us…

    The unread forthcoming trials involving social humanities reveal only the proverbial “tip of the Lindbergh,” for levied here is a far more serious natured accusation. By means of a practiced relationship between state and private enterprise, evolved was a form of adoption equal of description as legalized kidnapping!

    That said, the following are the written words of one story proved true despite a bias Department of Human Services in New Jersey. Their rejection of one man‘s outwardly plighted case forces his own investigation; which in turn reveals documents uncovering adoption attorney/adoption agency horrors, once thought only practiced in the distant past.

    Thank you,
    David Archuletta, Author, “Odyssey of an Unknown Father, the Complete Book on Wrongful Adoption”

    Author: David Archuletta
    Publisher: Wheatmark Publishing
    ISBN#: 9781604941616
    http://www.wheatmark.com
    Available for order, November 10, 2008
    Shipping date, November 25, 2008

    Odyssey of an Unknown Father

    The Complete Book on Wrongful Adoption

    “The extortion ‘Letter’ long due its read in proper place in script, ominously began rising with its treacherous content. Those of whom having failed to grasp opportunity to expose its treachery, in turn would be consumed by its treachery. The letter would soon announce arrival.”

    Spurred from the depths of guilty conscious, a self-induced psychological apparition purposed of revenge, manifests itself in the form of haunting words from the past. This was an entity quested on a mission that would soon expose a blueprinted policy of wrongful adoption.

    Eventually forced into public disgrace was a Rosie O’Donnell funded adoption agency; “Children of the World Inc.” of Verona, New Jersey.

    Upon reading this narrative written by the birthfather, shocking discoveries come to light. The father, who in 2003 thought his son stillborn two years past, embarks upon his own fact-finding journey. Without aid, followed is his conspiracy suspicion that proves true with the unearthing of official State documentation.

    Ironically, as for the conspirators, the key element in this case is an extortion letter authored by the birthmother. Although, shamefully composed after her successfully orchestrated deception of the birthfather, this “letter” would later evolve into the centerpiece implicating component of a pending litigation. This treacherously written extortion attempt, when introduced early in the adoptive process should have instantly raised concerns as to the legitimacy of the adoption. The letter’s custodian, an adoption attorney, was keenly aware of certain facts that this correspondence represented. With the content held fast, __ and its fate purposely put on hold; therein quelled was any chance of its exposure.

    It wasn’t until the letter surfaced, and the break down of a ruse that which, ultimately did force major violations issued against the state licensed agency. This corporation in turn faced a vengeance requited, for in one reading of the letter, these surreal words of failed extortion did mete out their own form of vengeance.

    This intertwined conspiracy most certainly involves a suspect Department of Human Services in the State of New Jersey. Of suspicion are the supposed non-bias enforcement agents, whose investigative techniques are question of motive.

    It is a case that also details an in-depth study of New Jersey State adoption statutes. These of which, reveal a previously un-detected double standard in applications. With this well-hid loophole in adoption law, a tandem duo of adoption agency and adoption attorney, can easily manipulate the State’s adoption system in their favor.

    Revealed in this all-truth bared story is a full account of how these unenviable set of circumstances evolved. Included, is the complete relationship between the birth mother and the birth father, who at the time of birth was five years afflicted with Parkinson’s disease.

    Did she deceive him for the betterment of the Childs future? Did she have the right to decide the fate of father-son relationship? How did the birth father’s medical condition affect all the decisions of the birth mother? How will the child eventually feel?

    From conception to conspiracy, with minimum of conjecture, unfolds a riveting story where you can conceivably make your own judgment as to the intentions of all involved. All is considered in this ghostly third-person, and self-narrated travesty that encompasses scores of adoption issues. This book is necessary reading for those whom have, or plan to endeavor into the humanitarian act of Child adoption.


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