| Scoreboard |  |
 |
 |
 |
 |
 |
|---|---|---|---|---|---|---|
| Total Viewers (million) | 17.42 | 14.81 | 10.61 | 7.36 | 4.29 | .95 |
| Rating/Share: Adults 18-49 | 4.6/12 | 3.3/9 | 4.5/12 | 2.8/7 | 1.6/4 | 0.4/1 |
| Rating/Share: Adults 18-34 | 3.1/9 | 2.0/6 | 4.2/12 | 2.4/7 | 1.7/5 | 0.5/1 |
Happy early Thanksgiving! A little light on the text analysis today, but the numbers are below. One important note: because House extended until 9:08 pm (and Fringe ran until 10:07pm) the numbers for both shows will be much adjusted in the final numbers. In the report I used for the data below it’s just whatever was in the 8p-9p and 9p-10p hours.
A mixed night of leadership with ABC taking total viewers and the 18-49 demographic thanks to the Dancing With the Stars finale. Congratulations to Brooke Burke who bested the affable Warren Sapp to win the contest. The times change, and change quickly, at least among 18-49 year olds it was the lowest finale performance for the show ever, averaging a 5.1/13 in the demo for the two hours and down about 20% from last fall’s finale on November 27 which pulled a 6.4/15.
Nice also to see Charlie Brown and the Peanuts gang still performing well though!
NCIS, The Mentalist and Without a Trace were in line with season averages in the 18-49 demo, but the Biggest Loser hit a season low in the demo. If I read the report correctly Law & Order: SVU’s performance among 18-49 year olds was a series low.
Last Tuesday’s overnight report is available if you want to compare.
Full details:
| Time | Net | Show | Viewers (Millons) | 18-49 Rating/Share | 18-34 Rating/Share |
| 8:00 | CBS | NCIS | 18.16 | 3.7/10 | 2.1/6 |
| FOX | House | 12.49 | 5.1/14 | 4.9/15 | |
| ABC | Charlie Brown Thanksgiving | 11.10 | 3.5/9 | 2.6/8 | |
| NBC | Biggest Loser: Families | 6.48 | 2.4/6 | 1.9/6 | |
| UNI | Cuidado con el Angel | 4.70 | 1.7/5 | 1.9/6 | |
| CW | Movie: How to Deal | 1.01 | 0.4/1 | 0.5/1 | |
| 9:00 | ABC | Dancing With the Stars Finale | 19.08 | 4.6/12 | 2.9/8 |
| CBS | The Mentalist | 15.90 | 3.6/9 | 2.3/6 | |
| FOX | Fringe | 8.73 | 3.9/10 | 3.6/10 | |
| NBC | Biggest Loser: Families | 7.05 | 2.8/7 | 2.4/7 | |
| UNI | Fuego en la Sangre | 4.87 | 1.8/5 | 2.0/5 | |
| CW | Movie: How to Deal | 0.88 | 0.4/1 | 0.5/2 | |
| 10:00 | ABC | Dancing With the Stars Finale | 22.08 | 5.7/15 | 3.8/11 |
| CBS | Without a Trace | 10.37 | 2.5/7 | 1.6/5 | |
| NBC | Law & Order: SVU | 8.55 | 3.2/9 | 2.9/8 | |
| UNI | Aqui y Ahora | 3.30 | 1.3/3 | 1.3/4 |
Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.
Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
Brooke Burke is only reason I watched DWTS.
She has a body most women could never have.
Hot Body! Brains! Beauty! All in ONE!!!!
Fringe was a little down this week, probaly because of the overrun of House, but House was exclient, FOR SURE!!
Charlie Brown pulled in it’s usual. Kinda the same as when they air the Great Pumpkin!
Yeah I think Fringe’s numbers were down a bit because of the DWTS finale too. But I’m still VERY happy about Fringe’s numbers, especially the demo shares for the 18-34 y/o’s.
And both House and Fringe’s episodes last night were spec-freaking-tacular! I wonder if thses numbers will move Fringe up in the renew/cancel index more towards the bottom with the higher numbers?
Due to the House overrun, what you see here will be a bit different in the finals. House’s numbers will most likely go up; Fringe will be down, possibly to a season low based on the 9:30 numbers on Berman’s site.
Mel, remember Fringe here contains 8 minutes of House and lacks seven minutes of Fringe. When all that gets sorted out, its numbers will go down some.
House’s demos remaining terrifying for anyone not Fox and the difference between House’s 18-34 vs. NCIS’ is pretty spectacular given that NCIS has 6 million more viewers.
Now it’s time for ABC to bring in NBC-esque numbers until the has-beens return come March.
CIRCUS WITH THE PRETEND STARS down a little from last November – ?
Good; it’s not much but it’s a start – over the top announcer with over the top host with over the top judges (none of them are funny) and under rated “stars”!!!
it will be nice not to see them for the next month…
Demos on House and Fringe both are both down a tic from last week; I’m hoping that’s a one-time thing due to the DWTS finale. I thought last night’s Fringe was the best episode yet. Joshua Jackson is really growing on me. Anna Torv was decent. John Noble, as always, danced about the genius-insanity borderline in great style; he even showed some traces of human emotion!
Law and Order:SVU was below a million of its seasonal average…Trashed by Dancing with the Stars.
Could it be FOX’s trick to keep people from going to CIRCUS W/ STARS worked since this finally was down from last Nov and less watched last night than the night before?
NCIS skews really really old.
Ah, Thanks Robert. I knew the overlap from House was going to screw things up a bit, but I forgot that it was actually lacking 7 minutes of Fringe.
I am a little surprised that the *overall* numbers for House and Fringe are down a from last week, given that these two eps are the Sweeps enders for their shows. Holidays and maybe DWTS finale.
Dude. The demo numbers for House vs NCIS are insane!
The NCIS demo numbers are kind of insane considering in most foreign markets it’s one of the youngest skewing procedurals. I’d say bad demos (or lower demos, as 3.7 isn’t bad per se) have become a self fullfilling prophesy here.
NBC airs BIGGEST LOSER – its ironic that its what NBC has become.
Its amazing CW is still around. Its movies get 1 million viewes? There are cable networks with far less households available that get 3 million+ viewers.
Still not sure why FOX allowed HOUSE to screw thing up by running an extra 8 minutes. There was alot of that episode that could have been left on the cutting room floor; even though it was pretty good.
Charlie Brown Thanksgiving; it lacks something. Maybe that could add robots and lasers? Or maybe the Ghost of Christmas Past from the Future?
Joe Cool, House didn’t screw things up except for folks who had their DVR programming messed up, which based on our very unscientific sample may not have been many. If you mean they screwed up our overnight numbers, Fox doesn’t care about that. That they boosted Fox’s overall numbers last night (vs. going with a 60 min House) is almost certain.
I’m more surprised the Fox affiliates were willing to give up seven minutes of their local news block. I’d be interested to know how that sort of thing is negotiated. As someone noted (I think Andrea) based on the half hour data that we have (8 minutes of House, 22 minutes of Fringe, and 30 minutes of Fringe) the dropoff was steep, Over 10 million the first half hour of Fringe down to 7.3 million the second half hour.
I’m not too surprised at the steeper drop than normal. 1.) people were tuning over to see who was going to win DWTS. 2.) though I thought it was very well done, the opening scene of Fringe likely terrified some people
Screwing things up means mainly for live viewers. Not everyone watching using DVR’s. If that sort of thing becomes popular, it will annoying if say you watched HOUSE but then wanted to watch The Mentalist next. It wasnt a big problem for me since I watched Fringe, but still. They need to contain shows withing the hour, thru something called EDITING! Its not like its a live football game or something.
Question: Does having low demo numbers really (negatively) affect ad price if the show still has high viewership? I mean eyeballs are eyeballs… even if they’re older eyeballs right?
Fringe was pretty good. House was very meh to me. I wholeheartedly agree with Joe Cool– there was a lot of filler in the House episode and it really didn’t need the extra 8 minutes. Guess the strategy worked though because those demo numbers are amazing!
The Mentalist is skewing kinda old too which concerns me. Though even IT did better than NCIS in the 18-34 demo. Sheesh, NCIS.
If CW Sunday movieslook like this they really may give the current line up a run for their money.
(Julia with avatar from iPhone while igorning family bitching.)
R.G. you still need to work on this odd obsession you have with dancing with the stars
RG…why do you call DWTS “Circus with the Pretend Stars”? You seem to get a kick out of writing that. I know you must think it’s a witty pseudonym for a crappy show, but really it’s not very funny.
Just call it “Dancing with the Has-Beens”. While I didn’t come up with that term, it sure made me laugh when I heard it.
I don’t think either title is funny. At the risk of going all PC, it sounds like trying to kick people while they’re down. Career longevity is far from normal in Hollywood. At least these people are still working.
Mandi, When it comes to advertising dollars, yes, lower demo numbers are a bad thing. However, while NCIS and The Mentalist have more viewers outside of the demo, so they skew old, their demo numbers are not bad. The older viewers don’t really hurt a show’s value, they just don’t add much to it.
Cool says: NCIS skews really really old.
Somehow I don’t think it matter much to CBS since they seems to be working on a spin off according to this: http://ausiellofiles.ew.com/2008/11/cbs-developing.html
Mandi, Holly is correct. The only thing I would add is that advertisers buy all sorts of age/gender demo group eyeballs (18-34 women, 18-34 men, 12-17 women, etc.) not just 18-49 adults. But 18-49 adults is the publicly, widely available data that most closely fits the advertising revenue potential for a show.
RViewer, Cool,
These two statements:
1. NCIS has a relatively old audience compared to all broadcast prime-time shows.
2. NCIS had the 15th largest adults 18-49 audience recently
last week, and is one of the most valuable properties on broadcast television.Are both true and not mutually exclusive.
I believe it is Cuidado Con el Angel, not Cuidada Con el Angel.
Bill, that was two weeks ago, last week it fell to 24th, but it’s still one of the most valuable properties on broadcast television and with five repeats on USA Network in the cable top 20 last week, technically one of the most valuable properties on cable television too!
Jose, you’re correct…I’ve corrected it in the table above.
That overrun tactic was i thought only used in Australia, unadvertised for nearly every show in primetime. I never thought that fox would try it and i’m hoping they don’t try it again, as US networks starting on time is an easy measure of one of many things our networks are doing so, so wrong.
The finals have been posted on Berman’s site:
http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/398105571?r=785106571#785106571
Fringe got beat by The Mentalist by a respectable margin in the 18-34 demo.
Hmm, with NBC in repeats on Thursday, I just realized that Heroes is going to be NBC’s number one scripted show in the demo this week.
^ and that’s pretty sad, when your #1 scripted show can only a 3.5 in the demo.
Oy, it fell in the finals? I guess it didn’t stabilize quite as much as we had thought.
Julia, it did drop to a 3.5. All those Saints fans watching the game on NBC in NOLA got factored out
Andrea, I see the 18-49 demo’s on Berman’s site, but not the 18-34?
RViewer – interesting link regarding the NCIS spinoff. I believe CBS is following the “if it ain’t broke, copy it” formula. ABC did this too, with Boston Legal (Practice spinoff), and more recently Private Practice (GA apinoff). I’m personally sick of spinoffs and carbon-copies, but I guess I’m in the minority
.
UNIVISION PRIMETIME (translated into english)
8:00 Beware of the angel
9:00 Fire on my blood (?) “Burning for revenge”
10:00 Now and Here
how ridiculous are those names for a TV show!!!!
I’ve been watching all of this soap operas, and REALLY, there`s not a big difference between this, and the american soap operas that air on the afternoons.
These are even more ridiculous, just add a litle bit more SEXISM and IGNORANCE
Fuego en la Sangre 4.87 1.8/5 2.0/5
robert I have 2 questions,
1. how can the 18-34 rating be higher than the 18-49??
everyone in the 18-34 would also be in the 18-49
it seems to me the the 18-49 rating should always be higher , and it usually is but sometimes it isnt.
2.how can a spanish channel get that high of a rating ?? better than most cw shows right behind some of the major channel shows , and may even beat some of those, so that just doesnt make sense.
how many spanish speaking people does neilsen monitor ??
CBS NCIS 18.16 3.7/10 2.1/6
FOX House 12.49 5.1/14 4.9/15
another question… if ncis has 6 million more viewers , but has a lower 3.7 rating/%… is neilsen saying that most of the 18 million viewers are under 18, and /or over 49 ??
because one of these “has ” to be wrong, on the one ncis has mmore total viewers,
but on the 3.7 % of the “universe of TV households” this indicates less people are watching ncis and more are watching house.
(or other specified group) = 18-49 ?
do advertisers realy not care about say the age 14-17 group?
also on th second number , the share, what is that ? it says a percent of total viewers, is that based on the first number, like the 18 million of ncis? it doesnt seem so or the number would be higher for ncis. but I gues it is the age group, which again doesnt make sense because why would nielsen monitor people over 49 , if they dont count in the ratings system??
I would think they would only monitor familes with all persons in the 49 and under category
and a qoute from above
1. NCIS has a relatively old audience compared to all broadcast prime-time shows.
2. NCIS had the 15th largest adults 18-49 audience recently last week,
so supposedly a bunch of younger people tuned in for that one show?????’
that doesnt make sense.
If you look at the numbers, you can quite clearly see that there are a large proportion of the viewers of NCIS between 34 and 49, as the 18-49 demo is a lot closer than the 18-34, where as the HOUSE numbers don’t change very much meaning their audience is mostly under 34.
Which is odd, as my 40 year old parents love House, but find NCIS childish.
chris, ratings are percentages of a specific group (i.e. a 2.0 rating for 18-34 represents 2% of the US TV adults from 18-34).
Univision ratings are measured in exactly the same way as the English networks (and have been for a bit over a year). They get that high a rating because they have that many viewers.
As for your second post, NCIS had far more viewers than House, but far fewer viewers aged 18-49 and 18-34 than House. All those “extra” viewers are either under 18 or over 49. The data we get does not allow us to know how many were in each group, but its likely far more were over 49.
Share is the percentage of TV viewers in a particular group actually watching TV at that time, as opposed to rating which is a percentage of all TV viewers in a particular group.
As for the number of 18-49 viewers for NCIS, they’re usually pretty consistent. However, since we publish only the top 20 the difference between being “just on the list” and “just off the list” may seem significant for our reporting purposes, but the actual difference between show #19 and show #21 is usually very small.
And Robert’s Thanksgiving post will answer more of your questions.
Loved Fringe episode. Watched it several times. Hated the very juvenile House episode. A total waste of time. It looks like House’s total viewer numbers are slipping.