via press release:
ABC is Daytime’s No. 1 Network in Women 18-49 for the 5th Consecutive November Sweeps, and for the 9th Time in the Previous 11 Major Sweeps,
Towering Over CBS by 17% and NBC by 27%
“The View” Hits Milestones During November Sweeps 08, Recording its
Three Largest Weekly Total Viewer Audiences Ever and Delivering its
Most-Watched Show of All Time with its Post-Election Day Telecast
“The View” is Daytime’s No. 1 Program in November Sweeps 08
in Women 18-34, and Ranks a Competitive No. 2 in Women 18-49
“The View” is Daytime’s Growth Leader in November Sweeps 08,
Up by an Impressive 19% in Total Viewers and 11% in Women 18-49
ABC Daytime – November Sweeps 08
• ABC won its fifth consecutive November sweeps in Women 18-49 (1.4 rating/903,000), towering over the competition by impressive double-digit percentages, surpassing NBC by 17% (1.2 rating/826,000) and CBS by 27% (1.1 rating/744,000). This win marked the 9th time in the previous 11 major sweeps periods ABC has earned the No. 1 position.
• “The View” hit a milestone during November Sweeps 08, as the show’s post-election day telecast ranked as its most-watched ever in Total Viewers (6.17 million). Impressively, “The View” recorded its three largest weekly audiences of all time in during the sweeps period, led by the week of the Presidential election: No. 1 – 4.67 million – week of 11/3/08; No. 2 – 4.36 million – week of 11/24/08; No. 3 – 4.33 million – week of 10/27/08.
• During November 08 sweeps, “The View” was the growth leader, generating double-digit percent increases over year-ago averages, up by 19% in Total Viewers (4.32 million vs. 3.62 million) and by 11% in Women 18-49 (1.02 million vs. 917,000).
• In Women 18-34, ABC placed all programs among Daytime’s Top 5: “The View” (No. 1T – 373,000/1.1 rating), “General Hospital” (No. 3T – 347,000/1.0 rating), “One Life to Live” (No. 5T – 271,000/0.8 rating) and “All My Children” (No. 5T – 261,000/0.8 rating).
• In Women 18-49, all ABC shows ranked among Daytime’s Top 5: “The View” (No. 2 – 1.02 million/1.5 rating), “General Hospital” (No. 3 – 949,000/1.4 rating), “One Life to Live” (No. 4 – 859,000/1.3 rating) and “All My Children” (No. 5T – 785,000/1.2 rating).
Following are the Daytime Lineup ratings averages, plus Top 5 Programs Ranks – November 2008 Sweeps:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.49 million No. 1 ABC 1.4/903,000
No. 2 ABC 3.14 million No. 1 NBC 1.2/826,000
No. 3 NBC 2.69 million No. 3 CBS 1.1/744,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & the Restless CBS 1.6/1.08 million
The View ABC 1.5/1.02 million
General Hospital ABC 1.4/949,000
One Life to Live ABC 1.3/859,000
Days of Our Lives NBC 1.2/826,000
Bold & the Beautiful CBS 1.2/807,000
All My Children ABC 1.2/785,000
Source: NTI, Live + Same Day, 10/30-11/26/08. U.S. Ratings. Ranks based on rating.
Oh Yeah Baby!!! GH is catching up to Y&R and it’s all thanks to Jason and Sam!!!
Bill, thanks for posting the info! I have a question. Which key demo ratings are the most important for the soap operas? Women 18-49 or Women 18-34? Or Male demos? Like how do you judge which soaps are doing good. I know that Y&R is obviously doing good as it always does. But what kind of demos do soap operas need to receive in order to be doing good? And are the key demos more important than the number of over all total viewers for soaps? Like do the advertisers care more about the demos or the total viewers?
Thanks!
nbc was very stupid too cancelled passions it had the young girls watching it!
And – don’t forget to count us little old ladies in our 70’s who’ve been faithful watchers since the inception of all 3 ABC daytime soaps, and, in more recent years, Soapnet.