Comments on: Sunday Ratings: NFL, 60 Minutes, Housewives and Hallmark Movie

By: Bill Gorman

Bill Gorman — Tue, 09 Dec 2008 22:12:27 +0000

jay, for example, on Sunday 10/26:

Sunday Night Football: 18-49: Men 3.40 million, Women 1.69 million

Desperate Housewives: 18-49: Men 2.27 million, Women 5.21 million

By: jay

jay — Tue, 09 Dec 2008 21:37:27 +0000

Funny that NBC Sunday night football can’t even come close to Housewives in the demo. Since we know advertisors target as much by gender as age, I wish they’s release gender breakdown for each demo. For all we know from the data, women 18-49 could be watching football per the NFL’s campaign to make more female fans, and a significant number of men 18-49 could be watching Housewives.

By: Moose

Moose — Tue, 09 Dec 2008 19:50:16 +0000

Is the cost of airing Sunday Night Football worth the ratings that it gets for NBC?

By: Matt2

Matt2 — Tue, 09 Dec 2008 07:41:02 +0000

Desperate Housewives and Brothers & Sisters both had powerful December finales. They really set themselves up nicely for a strong January return. I would even say that I was as intrigued with what was going on with the Walker clan as I am with all the different families on Wisteria Lane. Each desperate housewife has such a significant story to tell. If I were ABC, I would try to convince Marc Cherry to spinoff a couple of these families into their own series, if and when Desperate Housewives has finished its seven year run.

By: desperate

desperate — Tue, 09 Dec 2008 05:41:10 +0000

Desperate Housewives wins again
yes!!!

By: richard

richard — Mon, 08 Dec 2008 22:21:55 +0000

feel the same way about Survivor and Big Brother Dasies. Big Brother is spent in a house, for 3 months. Survivor a place, for 39 days…while the amazing race covers 5 continents and this last race was close to 40,000 miles in under 30 days.
While Survivor Gabon has some beautiful scenery and wildlife, the challenges are getting mundane after 17 seasons.
Personally think it is cool to visit new places like kazachstan (sic), or ireland last year. Like you said its the energy of the characters, and or new locations, that gave TAR 6 consecutive emmys for best reality series.
Lastly seeing how the contestants get to a locale, under pressure, makes for an Amazing ride (excuse the pun)ie: Euchenna & Joyce able to board a plane that had its doors closed, ready to leave the gate…bet rob and amber still have nightmares about that experience. (season 7)

By: Robert Seidman

Robert Seidman — Mon, 08 Dec 2008 21:29:10 +0000

For Paul who asked about Leverage. 5 million viewers:

http://tvbythenumbers.com/2008/12/08/5-million-viewers-tune-in-for-premiere-tnt-thrilling-new-series-leverage/9292

By: Robert Seidman

Robert Seidman — Mon, 08 Dec 2008 20:59:31 +0000

Thanks, Richard R.J., it’s not amazing,it’s the NFL. When you have an hour where you average 19.7 million and a 7.7/20 in the demo (NFL overrun + The OT from 7p-8pm) and you only program three hours, even if ZERO people watched the other two hours you’d still wind up averaging over 6.5 million and a 2.6/7 in the demo for the night.

By: R.J.

R.J. — Mon, 08 Dec 2008 20:53:20 +0000

WOW, with Animated Shows screwed up, FOX still managed to be the second highest of the night! That’s amaizing!

By: DasiesDeathKnell

DasiesDeathKnell — Mon, 08 Dec 2008 20:29:22 +0000

richard, that was the closest TAR finish ever? Even counting Season Two where a team was passed up about 1/10th of a mile from the finish line? Wow. I’ll definitely need to be caught up since I’ve been busy and only tuned into the first few episodes of the season. I’m surprised it’s doing so well from a ratings perspective because I, for one, am getting just a little tired of the format. Shows like Survivor/Big Brother are dictated by the energy of the characters & the way the alliances happen to go down. The Amazing Race, on the other hand, is pretty much a plotted course with samey results thereof…the contestants are riding the roller coaster and forced to stick to the rails.

By: clutz12001

clutz12001 — Mon, 08 Dec 2008 20:28:56 +0000

Joe Cool, Jericho is already cooked. These are repeats, as you must know by now! It’s already cancelled!

I will agree with you on one point – football. I really didn’t care about football until network TV started to decline so badly that I got into watching football on Sundays for good couch-potato time. I still won’t deal with college football though. ZZzzzz….. .

By: clutz12001

clutz12001 — Mon, 08 Dec 2008 20:23:50 +0000

Julia, I’m sure Zucker was counting Fox as the biggest competitor who does not program 22 hours a week.

He’s probably counting the CW too, but I don’t know his basis for the third competitor. He could be counting MNTV or Univision, though I agree that’s not necessarily a good idea! Unless, technically, he’s noting that CBS mostly slaps reruns on Saturday nights, and thus does not “program” it much?

By: Joe Cool

Joe Cool — Mon, 08 Dec 2008 20:17:39 +0000

Jericho wasnt down as much as I thought based on early numbers, but its only a matter of time before it slips under 1 million viewers. Worst rated show of Sunday night. Yep, its cooked.

These days there isnt much to watch on Sundays other than football. The Cutting Edge just didnt cut it for me. tee hee hee.

By: Julia

Julia — Mon, 08 Dec 2008 20:05:49 +0000

Yeah, I was first thinking CW, FOX and Univision and then realized that he was counting MNTV and somehow replaced FOX with that.

By: richard

richard — Mon, 08 Dec 2008 20:05:48 +0000

glad TAR did reasonably well in the ratings, though it was down by a million from last weeks football overun.
thought that was the closest finish in TAR’s 13 seasons.
think last nights episode can win The Amazing Races’ 7th consecutive emmy! (in my humble opinion)
Happy Holidays Robert and Bill!

By: Alex S.

Alex S. — Mon, 08 Dec 2008 20:03:39 +0000

That was a good football game last night on FOX between the Steelers and the Cowboys.

That was the match up that should have been in Primetime.

It’s great to see so many people watched the CBS Hallmark movie.

It was really inspiring and heartwarming…

By: Fin

Fin — Mon, 08 Dec 2008 20:02:27 +0000

Wow a family guy repeat beats simpsons in veiwership and demos: not a good week for the simposons

By: Robert Seidman

Robert Seidman — Mon, 08 Dec 2008 19:58:59 +0000

Julia — the only one that matters (to the Zuck) is the one you left out. Fox… And UNI actually does program 22 hours.

By: Robert Seidman

Robert Seidman — Mon, 08 Dec 2008 19:57:21 +0000

there’s no way to publish cable numbers in the overnight report as there’s no comprehensive cable overnight reporting produced via Nielsen. we publish cable numbers weekly, so unless TNT issues a press release today, we won’t see the data for Leverage until tomorrow (weekly data runs Monday through Sunday and is usually received on Tuesdays).

By: Julia

Julia — Mon, 08 Dec 2008 19:57:13 +0000

From the article Cameron linked:

“Can we continue to broadcast 22 hours in primetime? Three of our competitors don’t,” Zucker said during Monday’s keynote at the annual UBS Global Media and Communications Conference. “Can we continue to broadcast seven days a week? One of our competitors doesn’t.”

Which three “competitors” don’t program 22 hours a week? CW, MNTV and Univision? Does Zucker really think that comparing NBC to CW and MNTV is a good idea? And since when do they care about Univision?

By: Paul

Paul — Mon, 08 Dec 2008 19:51:40 +0000

Robert,

Do you publish cable numbers? I wanted to know how Leverage did last night.

By: Bella

Bella — Mon, 08 Dec 2008 19:40:21 +0000

I loved the Hallmark Movie “Front of the Class” and I buy Hallmark Cards
so I guess they got the viewer they wanted even if I just turned 50.

By: Cameron

Cameron — Mon, 08 Dec 2008 19:32:11 +0000

Have you seen this about NBC potentially cutting back on hours and/or days that they broadcast?

http://www.hollywoodreporter.com/hr/content_display/news/e3i686368ba4cd6a88c1ba37d99bf187003

Talk abut throwing in the towel.

By: Fin

Fin — Mon, 08 Dec 2008 19:25:35 +0000

Simpsons…. thats not a good demo for them 2.7/7. But only 6.19 million veiwers but puts salt on the wound more than like 2.6mil below seasonal current average, plus this week the competition wasn’t really that hard: but it did have a bad lead-in (different audiences).

By: clutz12001

clutz12001 — Mon, 08 Dec 2008 19:05:35 +0000

Of all the movies on the CW slate from now through Christmas, I think “The Cutting Edge” was the best fit. Figure-skating theme is good for the holidays. Terry O’Quinn, of LOST fame, is in the movie. D.B. Sweeney of poor Jericho is also in the movie. Recognizable names + winter themes = 1.6 million viewers .